resume - gary li 2014
TRANSCRIPT
Gary Li 1978/04/23 0928-501-915 [email protected] 6F.-1, No.3, Ln. 8, Gangshan Rd., Beitou, Taipei City 112, Taiwan (R.O.C.)
OBJECTIVE Possess the practical marketing experience and a MBA marketing background with the team work spirit.
Seek a challenging Marketing/Branding Manager position with an opportunity for advancements
EDUCATION BOSTON UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT Boston, U.S.A. +
International Master of Business Administration, Marketing 2007/5~2008/12
SHIH CHIEN UNIVERSITY Taipei, Taiwan
Bachelor of Science in Accounting 1996/9~2000/6
EXPERIENCE W TAIPEI Marketing Communications Manager
Align with W Hotels brand teams to execute the brand assurance through W
Happenings (2011/2013 Starwood Hotels Asia Pacific Brand Ambassador Award)
Fashion: Tuan Tuan (Givenchy, Jil Sander, Thom Browne), Taipei In Style
Design: Taiwan Design Center (Taipei World Design Expo, Trash Redesign)
Music: W Hotels Burn DJ Lab ． Films: LOVE, Girls
Propose and execute the hotel marketing campaign within the budget
Work closely with the local and international media to achieve the annual goal of
media exposure at TWD54 million (2011Starwood Hotels Asia Pacific PR award)
Manage the e-marketing/design team to reach the goals and the brand standard
UNI-PRESIDENT HANKYU Department Store, Taipei BranchM a rketing Specialist
Proposed and executed the marketing strategy and brand positioning
Developed the customer relationship policy with a member card and credit card
Proposed and executed the opening marketing campaign (TWD70 million budge)
Managed the event space and cosmetics segment
Taipei, Taiwan
2010/12~Present
Taipei, Taiwan
2009/7~2010/12
SHIN KONG MITSUKOSHI Department Store, Xin Yi Branch
Marketing Specialist
Taipei, Taiwan
2004/9~2006/4
Proposed and oversaw the execution of the 2005 Taipei Lantern Festival- Fortune Rooster
(TWD2.3 million budge), cooperated with Taipei City Government and sponsored by
Acer and Lexmark, attracted over 1 million visitors/customers in 1 month
Member of the pre-opening marketing team of A-four department store with TWD45
million marketing budget
Proposed and executed the annual marketing projects, including special promotions,
events, and fine arts exhibitions
ESLITE Department Store, TianMu Branch Taipei, Taiwan
Operating Manag ement Specialist 2004/4~2004/7
Managed day-to-day operations of the Boutique Section and data analysis
Executed the achievement of sales goal and business solicitation projects
PricewaterhouseCoopers C.P.A. Firm, Foreign Insurance Client Team Auditor
Financial, Tax reports, and the special auditing for AIG, Allianz Life Insurance, etc
Taipei, Taiwan
2001/11~2002/8
LANGUAGES Chinese and English
ACHIEVEMENT W Taipei “Talent coach of the quarter 2014” award
Media impression – “Business wardrobe in style” on Cheers magazine June, 2014