+ Dynamic and variety account service role with 8 years working experience in 4A and digital adver�sing agency, cover across auto mobiles, banking, consumer electronics, FMCG, hyper chain store, health drinks, investment, liquor and RTD.

+ With great experiences in strategy planning, integra�on com munica�on, project management and coordina�on skills.

+ A born stress resistant to any challenge, who never stops thinking of solu�ons to the difficul�es and is with passion to bring the good ideas to life to people.

So�lycraze@hotmail.com

1982.12.02

+886 931-867-186

Dep. of PR & AD, SHUTOEIC-cer�fica�on of blue

Ethan Chien

About Me

2015.05-2016.09 Medialand 米蘭營銷企劃股份有限公司

Role as associate account director

Clients served including : + Ford Lio Ho Motor Company, Nike sportswear / Skateboarding, Pizza Hut, and GSK(Parodontax)

+ Responsibili�es : Daily account service, digital communica�on plan, social communica�on, media plan arrangement, and execu�on supervision.

Showcase summary : Ford, with 2 major nameplates planned to launch within 3 months, 1) for FOCUS we started communica�on on social and leveraged 6 KOL from every aspect to create 6 videos to delivery the major features and then to demonstrate again the feature via FB men�on in the mini roadshow in HSR Taichung.

2) for Mondeo hybrid, we leveraged the �ming of presiden�al elec�on to remind consumer the future is made by every decision and so did purchase a car which highlighted the strength in the way TA cares about not just only themselves but also children.

− Pizza Hut seasonal campaign, new star cheesy bite launch- To promote the limited product, we created an interac�ve mobile game to enhance the experience that consumers not just ea�ng pizza but have a fun via the mul�ple connected mobile game combined with mo�on sensing technology to enjoy the gathering moment with friends and also get furtherunderstanding the new product’s special�es via game. The performance and results are excellence for the campaign drew double the website traffic and avg. length of stay than previous campaign.

Clients served including : + Franklin Templeton Investments, Fubon Financial (corporate branding), Häagen-Dazs, TIAN YUAN XIANG (chicken essence soup)

+ Responsibili�es : Daily account service, brand strategy development, media plan arrangement, and execu�on supervision for ATL ＆ BTL.

2014.09-2015.03達彼思廣告股份有限公司Role as associate account director

2010.09-2014.06 DDB Taiwan 恆美國際廣告股份有限公司

Role as account manager / associate account director

Clients served including : + ANZ Bank (credit card-Travel card), Fidelity Worldwide Investment,+ Baskin Robbins 31 (ice cream), Hey-Song (camellia green tea), hoyu CIELO EX Cream (hair colorant), Yomeishu (herbal liquor).+ Delta Electronics (corporate branding), Philips (corporate branding & consumer lifestyle-shaver).

+ Responsibili�es : Leads two men team servicing both local and overseas clients at the same �me. Providing daily account service, brand strategy development, media plan arrangement, and execu�on supervision for ATL, BTL, and also digital project.

Showcase summary :+ Fidelity world investment, new product launching campaign : Global/ European-dividend fund drew investors’ a�en�on with a new look and feel of investment campaign. Surpassed the sales target within a month.

+ hoyu CIELO EX cream, new product launching campaign helped client to grew goal of market share within 1 year in the grey hair colorant segment.

+ Hey Song, Camellia green tea, reposi�oning product to stop declining trend with strategy renewal (from lose weight to eat healthy)with the new brand spokesman (蔡康永 Kevin Tsai).

+ Philips, corporate branding campaign development and collaborated with DDB SH to develop the brand TVC with local insight for Taiwan area.

2008.03-2010.05 Leo Burne� 李奧貝納公司

Role as account execu�ve / sr. account execu�ve

Client served including : + Carrefour 家樂福

+ Responsibili�es :

- Func�oned as a project leader. Providing daily account service, market observa�on, project management and execu�on for ATL & BTL. (all kinds of promo�on TVCs, print ad, DM and trade ambience.)

- Time management to survive from �ght working schedule for whole campaign.

- Independently responsible for two merchandise categories, thus has opportuni�es to ini�ate proposals and directly contact with clients.

+ My Work

First of all, it is highly appreciated for the �me to read through the resume.

For working in the communica�on area for years, I believe the most diffi-cult part is not from the project itself but is how to communicate smoothly with people around you. As a high EQ and well stress-lived person, I am sure it will be perfect to join the team to co-work with people fluently, be the firm support for the team and provide the key a�ribute even under the great pressure.

The very last thing, I am looking forward to have an opportunity to have further meet up and have deep understanding for each other.Thank you very much!

Best regards,Ethan Chien

Dear Ma ’man and sir,

So�lycraze@hotmail.com +886 931-867-186 Ethan Chien