resume & cover letter - anas amirah

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CSE - Anas Amirah Cover Letter Objective: This cover letter aims to deploy a brief of my skills, abilities and competencies in addition to the experiences. Academic and Professional Experiences: B.Sc. International Business Administration, GPA (3.31 out of 4 / very good) - Honors List - the Hashemite University, Graduated in 2007. CSE Certified in 2016 Certified Sales Executive, issued by SMEI (Sales and Marketing Executive International Association) located in New York, USA. In 2008 I had the honor to be certified from the WTO / International Trade Center, the "Market Analysis Tools Certificate" was granted to me, while in 2011 I awarded the MBA In Practice (Grade - A). In the meanwhile, I started my professional career since 2007 in La Cure - Jordan Co. for Dead Sea Products as an International Marketing & Sales Assistant Manager, and at the present time I fill the position of Business Development Manager at AL Sourayi International Co. - SIC since October 2011 (located in Jeddah, KSA). My career role focuses on all the aspects that are related to the "Marketing and development path" i.e. formulating range of products, pricing strategies, business plans, budgeting, commercial plans, developing and enhancing sales plans, branding and corporate image CI and adopting development plans so that the company's objectives can be met, in addition to manage projects to drive toward achieve the planned goals through formulating the deliverables via balanced scorecard approach which clearly describes the objectives, targets, action plans, stakeholders and the resources that will be utilized (time bound and budget). Achievements: Al-Sourayi Int'l Co. SIC: Developing the range of products and the wholly supplied solution goods to combine all the substitute and complementary products that are designed to fit the targeted segments, developing assorted pricing strategies that guarantee meeting market prices, positioning and on other side maintaining company's profit by determining in align the maximum possible purchasing costs and budget, which has contributed to increase the GPM by 3%. Building the corporate image CI through developing intensive branding plans that were designed to create the awareness toward corporate’s image at the targeted audience. Developing the selling-behavior for the internal customers (sales force) by building a strong incentive system focused on improving both cross and up-selling, developing the purchasing-behavior for the external customers (clients) through developing worthwhile long-term loyalty programs and agreements which have contributed to grow aggregate sales by 26%, gaining a higher market-share by 5% as a result for maintaining and developing the markets that were already existing (vertical expansion plans) as well as penetrating new ones that were classified as prospect and potential markets (horizontal expansion plans). And furthermore re-engineering, rectifying and remodeling all the SOPs (Standard Operating Procedures) for purpose of maximizing the efficiency and productivity to ensure meeting all the action plans deliverables and KPIs. Whole these plans were established based on deeply understanding for the market opportunities-threats and company's strengths-weaknesses through conducting fully and periodically business plans analyses (company's competencies analysis, macro-analysis PESTEL, micro-analysis 5 FORCES, SWOT analysis, segmentation analysis, market-positioning analysis vs. competitors, so that the outcomes were modulated into short, mid and long-terms strategic themes and action plans by using the methodology of Blanced-Score cards).

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Page 1: Resume & Cover Letter - Anas Amirah

CSE - Anas Amirah

Cover Letter

Objective:

This cover letter aims to deploy a brief of my skills, abilities and competencies in addition to the experiences.

Academic and Professional Experiences:

B.Sc. International Business Administration, GPA (3.31 out of 4 / very good) - Honors List - the Hashemite

University, Graduated in 2007. CSE Certified in 2016 – Certified Sales Executive, issued by SMEI (Sales and

Marketing Executive International Association) located in New York, USA. In 2008 I had the honor to be certified

from the WTO / International Trade Center, the "Market Analysis Tools Certificate" was granted to me, while in

2011 I awarded the MBA In Practice (Grade - A). In the meanwhile, I started my professional career since 2007 in La

Cure - Jordan Co. for Dead Sea Products as an International Marketing & Sales Assistant Manager, and at the present

time I fill the position of Business Development Manager at AL Sourayi International Co. - SIC since October 2011

(located in Jeddah, KSA). My career role focuses on all the aspects that are related to the "Marketing and

development path" i.e. formulating range of products, pricing strategies, business plans, budgeting, commercial plans,

developing and enhancing sales plans, branding and corporate image CI and adopting development plans so that the

company's objectives can be met, in addition to manage projects to drive toward achieve the planned goals through

formulating the deliverables via balanced scorecard approach which clearly describes the objectives, targets, action

plans, stakeholders and the resources that will be utilized (time bound and budget).

Achievements:

Al-Sourayi Int'l Co. SIC:

Developing the range of products and the wholly supplied solution goods to combine all the substitute and

complementary products that are designed to fit the targeted segments, developing assorted pricing

strategies that guarantee meeting market prices, positioning and on other side maintaining company's

profit by determining in align the maximum possible purchasing costs and budget, which has contributed

to increase the GPM by 3%. Building the corporate image CI through developing intensive branding plans

that were designed to create the awareness toward corporate’s image at the targeted audience. Developing

the selling-behavior for the internal customers (sales force) by building a strong incentive system focused

on improving both cross and up-selling, developing the purchasing-behavior for the external customers

(clients) through developing worthwhile long-term loyalty programs and agreements which have

contributed to grow aggregate sales by 26%, gaining a higher market-share by 5% as a result for

maintaining and developing the markets that were already existing (vertical expansion plans) as well as

penetrating new ones that were classified as prospect and potential markets (horizontal expansion plans).

And furthermore re-engineering, rectifying and remodeling all the SOPs (Standard Operating Procedures)

for purpose of maximizing the efficiency and productivity to ensure meeting all the action plans

deliverables and KPIs. Whole these plans were established based on deeply understanding for the market

opportunities-threats and company's strengths-weaknesses through conducting fully and periodically

business plans analyses (company's competencies analysis, macro-analysis PESTEL, micro-analysis 5

FORCES, SWOT analysis, segmentation analysis, market-positioning analysis vs. competitors, so that the

outcomes were modulated into short, mid and long-terms strategic themes and action plans by using the

methodology of Blanced-Score cards).

Page 2: Resume & Cover Letter - Anas Amirah

CSE - Anas Amirah

Nuqul Group:

Established a new marketing model operates on the basis of: market study/research, pricing strategies and

purchasing models; aims to formulate and tailoring the execution processes in clearly defined strategic

projects; their goals, targets, KPIs, KRIs, action plans and the resources (time and budget) to be extracted from

a Balanced Score Card (BSC), furthermore launching a new pricing strategy aims to highlight the main

competitive advantages, strengthen the loyalty and retention levels of the customers and on other hand to

weaken the bargaining power of the competitors.

La Cure:

Established a new marketing model its elements (channels & tools) are tailored to match customers' needs and

satisfaction, this model had brought new agents (agents & distributers) in new global markets were not

penetrated before (for being the products are designed to target the universal markets), accordingly this model

had contributed to spread the awareness toward the company's name and its brands, as well as has

significantly increased the achieved sales turnover and revenues.

Yours Sincerely

Anas Amirah

Jeddah, KSA

Jordanian Contact Phone: +962 796 383 583

Saudi Contact Phone: +966 546 301 265

E-Mail: [email protected]

Page 3: Resume & Cover Letter - Anas Amirah

CSE - Anas Amirah

Biography Marital status: Single Date and Place of Birth: February 5, 1985. Amman, Jordan. Nationality: Jordanian Resides: Jeddah, KSA Languages: Arabic; native language - English: Very good in writing, reading and speaking.

OBJECTIVES Interesting in: Business Development, Marketing and Sales Managements. So I am seeking for a position where my education, experiences and personal skills would be advantageous of my employer and myself.

EDUCATION

B.Sc. of International Business Administration (IBA), July 2007. GPA (3.31 out of 4) - Honors List - Hashemite

University, Al-Zarqa, Jordan.

CSE – Certified Sales Executive, May 2016. Issued by SMEI – Sales and Marketing Executive International

Association, based on New York USA.

MBA in Practice Certified, February 2011. GPA “A”, Change Zone, Amman, Jordan.

EXPERIENCES Total Experience: 9 years.

1- Business Development Manager at AL Sourayi International Co. (Job Location: Jeddah, KSA) since Oct. 2011

till present.

Company Industry: Trading (Wholesale and Retail).

2- Marketing Coordinator at "Nuqul Group" – (Job Location: Amman, Jordan) since May, 2009 till July, 2011.

Company Industry: FMCG

Responsibilities:

- Tracking market trends, competitors continually to analyze the motivators of changing consumers' behavior.

- Clearly identifying the targeted segments, purchasing models, the pricing expectations, the targeting policies for the

current markets and the penetration policies for the new markets.

- Coordinate with the procurement department to formulate and develop the range of products (product-mix) that will

ensure the company's competencies, market positioning and its competitive advantages.

- Developing pricing and packing strategies to enable sales force to achieve their sales and GPM targets.

- Preparing, planning, and executing marketing plans and projects within the budget, resources, and capabilities. (Based

on balanced scorecard approach; objectives, targets, KPIs, KRIs, action plans and timeframe are clearly identified). i.e.

Incentive programs, promotion offers, rebate (scheme points), campaigns, etc.

- Ensuring branding guidelines are maintained in all marketing and sales activities, to build a strong awareness and

knowledge toward company's name, logo as well towards its range of products "brands".

- Analyzing center: conducting periodically analysis for the whole range of products to track and measure the currently

performance: cross-selling (increase), up-selling (increase), sales revenue (increase), cost-of-goods (decrease), gross

profit margin(increase), and net generated profit (increase).

- Pointing out the newly market opportunities based on continuously market studies and research, business plans shown

by their ROIS.

- Modeling the operation processes; procedures, policies and systems that smoothly organize the work flow.

Page 4: Resume & Cover Letter - Anas Amirah

CSE - Anas Amirah

3- International Marketing and Sales Assistant Manager, at Jordan Co. for Dead Sea products – La Cure (Job Location: Amman, Jordan) since September 2007 till September 2008.

Company Industry: Healthcare.

CERTIFICATES

CSE – Certified Sales Executive. USA based a worldwide recognized certificate. Educated by SMEI: http://www.smei.org

Certified Sales Executive, CSE is designed for Sales Managers with good professional experience in

Sales Management. It is one of the most unique and demanded certificates for professional people. It

discusses topics in organizing sales, leading, motivating, compensating and forecasting sales

operations.

Certified Marketing Executive, CME enables and empowers decision making at high level. It is good

for strategy level people who have long experience in the market. CME subjects include market

dynamics, analysis, planning, portfolio analysis and strategic growth decisions.

Sales Management:

Directing Sales Force

Operations Organizing, Staffing, and

Training a Sales Force Evaluating Sales Performance Sales Planning

Motivating a Sales Force Sales Force Organization Analysis of Sales Volume Forecasting Sales and Developing Budgets

Sales Force Compensation Profiling and Recruiting Salespeople Marketing Cost and Profitability

Analysis Sales Territories

Sales Force Quotas and Expenses

Selecting and Hiring Salespeople Evaluating a Salesperson's

Performance Sales Analysis tools

Leadership of a Sales Force Developing, Delivering, and

Reinforcing a Sales Training Program

Ethical and Legal Responsibilities of Sales Managers

Marketing Management:

The Marketing Mix Strategic Planning and the Marketing Management

Process

Product and Brand Strategy Marketing Research: Process and Systems for Decision

Making

integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing

Consumer Behavior

Personal Selling, Relationship Building, and Sales Management Business, Government, and Institutional Buying

Distribution Strategy Market Segmentation

Pricing Strategy

My certified badge link: https://bcert.me/bc/html/show-badge.html?b=hozuqyp

Page 5: Resume & Cover Letter - Anas Amirah

CSE - Anas Amirah

MBA in Practice Program. Consist of 80 hours, from Sep. 2010 till Feb. 2011 at Change Zone. The program topics are:

Strategic Analysis and Planning Systems Thinking for Action Marketing Management Alignment with balanced scorecard E-Business Management. Strategic Change Management. Business plan Management. Knowledge management tools. Business innovation. Work psychology. Project management (PM). Human resources Management. Business process management Team leading. Learning organizations Business ethics. Entrepreneurship. Finance functions.

Business Sessions for professionals. Consisting of 24 hours, from March. 18, 2010 till March. 25, 2010 at Head

Office of Nuqul Group. Amman, Jordan.

Selling Refreshment Workshop. Consisting of 12 hours, from March. 12, 2010 till March. 13, 2010 at Head

Office of Nuqul Group. Amman, Jordan.

The art of selling from A to Z. Consisting of 24 hours, from Nov. 19, 2009 till Nov. 21, 2009 at Bristol Hotel.

Amman, Jordan.

ITC's (International Trade Center /WTO) Market Analysis Tools Certificate (Investment Map, Trade Map,

Product Map, Market Access map). Consisting of 27 hours, from March 11, 2008 till March 13, 2008 at Holyday

Inn Hotel. Amman, Jordan.

Conversation course in American English. Consisting of 42 hours from Aug. 22, 2004 till Sep. 18, 2004 at

Modern Languages Center; Amman, Jordan.

Business Forums, Exhibitions and Workshops

- Polish Jordanian Business Forum – Exhibition, June 1, 2008 at Radisson Sass Hotel.

- Tunisian Jordanian Business Forum – Exhibition, May 27, 2008 at Amman Chamber of commerce.

- Thai Jordanian Business Forum, April 20, 2008 at Amman Chamber of commerce.

- Japanese Jordanian Business Forum, March 16, 2008, Amman Chamber of industry.

- Russian Jordanian Business Forum – Exhibition, March 15, 2008 at Holyday Inn Hotel.

- International Marketing, March 16, 2008 at Amman Chamber of industry.