results briefing · 2015. 9. 30. · the company name is changed to jewel verite ohkubo co., ltd....
TRANSCRIPT
Reference Data on the 70th Term Quarter 1 Results Briefing September 2, 2013 Vérité Co. Ltd. (code:9904) Place : Tokyo Shoken Building
Copyrights©2013 Vérité Co. Ltd. All rights reserved
CEO PRESENTATION
目次
Introduction Company Overview ・・・・・・ 4
1. Term 70 Quarter 1 results ・・・・・・ 7
2. Forecast ・・・・・・ 18
3. New Strategies ・・・・・・ 19
4. Q&A ・・・・・・ 33
2013/9/2 2 Copyrights©2013 Vérité Co. Ltd. All rights reserved
‐ Company Profile ‐ History of VERITE ‐ About DIGICO Group
Introduction
Copyrights©2013 Vérité Co. Ltd. All rights reserved
CEO PRESENTATION
Company Profile
2013/9/2 4 Copyrights©2013 Vérité Co. Ltd. All rights reserved
Corporate Name
Vérité Co. Ltd.
Location of Head
Office
Capital
Business Details
Head Count
Stock Exchange
Holding Company
3-33-8, Tsuruyacho, Kanagawa-ku, Yokohama City, Kanagawa Prefecture, 221-8705, Japan
¥3,972,736,945
Jewelry retail specialty-store chain
532 (including Part-Timers & Shokutaku contract employees as of June 30, 2013)
2nd Section of the Tokyo Stock Exchange (Security code: 9904)
DIGICO HOLDINGS LIMITED (The Diamond Trading Company (DTC) Sightholder)
CEO PRESENTATION
History of VERITE
2013/9/2 5 Copyrights©2013 Vérité Co. Ltd. All rights reserved
1936 Ohkubo Clock Store is founded by Toshiharu Ohkubo
1967 Opens a store in Tachikawa Seibu Dept. Store, as the first step to chain store business
1971 Expands into the Kinki region with a store in the Hankyu Five shopping center
1984 Total stores surpass 50
1985 Total stores surpass 100
1991 The company name is changed to Jewel Verite Ohkubo Co., Ltd.
2006 The main office is relocated to Yokohama.
2008 The company celebrates its 60th Anniversary
2008 The company becomes a member of the DIGICO Group, a Sightholder of DTC
2010 Katsuyoshi Hirano becomes President and CEO.
Oct-2010 The first MAHARAJA Diamond store opens in Koshigaya AEON Lake Town’s Kaze shopping zone.
2012 Launches Mimikazari to Shinjuku Isetan Main Store
2012 Mimikazari store opens in Hankyu Umeda Dept. Store
CEO PRESENTATION 2013/9/2 6 Copyrights©2013 Vérité Co. Ltd. All rights reserved
Hong Kong ・ DIGICO Holdings Limited ・ Diamart : polished diamond wholesaler Japan ・ Verite Co., Ltd. jewelry retailer ・ Cest Bien Co., Ltd. jewelry retailer ・ Diminco Japan Limited: polished diamond wholesaler Thailand ・ Gemsiam Manufacturing (Bangkok): diamond manufacturing China ・ Diminco Manufacturing: diamond manufacturing ・ Diminco Diamond Shanghai: polished diamond wholesaler ・ Giant Jewelry Trading: jewelry retailer ・ Pacific Luxury Jewelry Manufacturing: jewelry manufacturing India ・ Plytast Jewelry: jewelry manufacturing, jewelry wholesaler ・ Cria Jewelry: jewelry retailer ・ D’damas Jewelry India: jewelry manufacturing, jewelry wholesaler ・ Desire Lifestyle: jewelry retailer, brand management ・ Fantasy Diamond Cut: diamond wholesaler ・ Gemplus Jewelry India: jewelry manufacturing and wholesaler ・ Gitanjili Exports Corporation: polished diamond manufacturing and wholesaler, rough diamond wholesaler ・ Gitanjhili Gem: polished diamond manufacturing, rough diamond wholesaler, diamond manufacturing ・ Meful Impex: polished diamond wholesaler, rough diamond wholesaler, diamond manufacturing UAE ・ Jewel Trade DMCC: polished diamond wholesaler, rough diamond wholesaler, jewelry wholesaler Belgium Diminco NV : rough diamond wholesaler, polished diamond wholesaler ・ I Cap NV: jewelry wholesaler U.S.A ・ Samuels Jewelers : jewelry retailer ・ Rogers: jewelry retailer ・ Jewelry Marketing Corp: jewelry wholesaler ・ Diamlink: polished diamond wholesaler ・ Jewelry Marketing Company: jewelry wholesaler ・ Tristar Worldwide LLC: polished diamond wholesaler, jewelry wholesaler ・
Namibia ・ Diminco Diamond Manufacturing Namibia: diamond manufacturing
DIGICO Group has 30 companies & approx. 4,000 liaison offices
‐ Summarized Profit & Loss ‐ Jewelry Business Sales, Gross Profit and Operating Profit ‐ Breakdown of SGA Expenses ‐ Customer Footfall and Sales Unit (vs Last Year) ‐ Customer Footfall and Sales Unit Trend ‐ Trade-in (CBB&SCB) Results with Metal Market ‐ Summarized Balance Sheet
1.Term 70 2013 Q1 Results
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CEO PRESENTATION
Summarized Profit & Loss
2013/9/2 8
FY2012 Q1
FY2013 Q1
Increase/ Decrease vs Last Year
Net Sales 2,217 2,251 +34 101.5%
Cost of Goods Sold 1,055 1,124 -69 106.5%
Gross Profit 1,162 1,127 -35 97.0%
SGA Expenses 1,371 1,169 +202 85.3%
Operating Profit △209 △42 +167 Deficit Reduced
Current Profit △238 △66 +172 Deficit Reduced
Q1 Net Profit △254 △58 +196 Deficit Reduced
Unit : 1MJPY
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CEO PRESENTATION
Jewelry Business Sales, Gross Profit and Operating Profit
2013/9/2 9
FY2012 Q1
FY2013 Q1
Increase/ Decrease vs Last Year
Net Sales Jewelry Biz 2,038 2,111 73 103.6%
Ex-Biz 179 140 -39 78.2% Total 2,217 2,251 34 101.5% Gross Profit Jewelry Biz 1,041 1,087 46 104.4% Ex-Biz 121 40 -81 33.1% Total 1,162 1,127 -35 97.0% SGA Exp. Jewelry Biz 1,179 1,103 -76 93.6% Ex-Biz 192 66 -126 34.4% Total 1,371 1,169 -202 85.3% Operating Jewelry Biz △ 138 △ 16 122 11.6% Profit Ex-Biz △ 71 △ 26 45 36.6% Total △ 209 △ 42 167 20.1%
※ Ex-Biz : Pandora Business
51.1% 51.5% +0.4%
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Unit : 1MJPY
CEO PRESENTATION 2013/9/2 10
Breakdown of SGA Expenses
0
200
400
600
800
1,000
1,200
1,400
FY2012
Q1
FY2013
Q1
700 614
367
297
178
163
126
95
その他
販売費
設備管理費
人件費
1,371 million yen 1,169 million yen
Decreased by 202 million yen
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Unit : 1MJPY
Other
Sales Exp.
Equipment Exp.
Personnel Exp.
CEO PRESENTATION
Customer Footfall and Sales Unit (vs Last Year)
2013/9/2 11 Copyrights©2013 Vérité Co. Ltd. All rights reserved
At the end of the previous fiscal year the franchise agreement for the brand business in question was terminated in consent. Due to this termination, we only have one segment.
CEO PRESENTATION
Customer Footfall and Sales Unit Trend
2013/9/2 12
24,146
27,495 29,616
24,928
36,667
24,853
31,743
26,810
0
10,000
20,000
30,000
40,000
50,000
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2012/04 2012/05 2012/06 2012/07 2012/08 2012/09 2012/10 2012/11 2012/12 2013/01 2013/02 2013/03 2013/04 2013/05 2013/06 2013/07
お客様単価 お客様数 Sales Unit
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Unit : JPY
Footfall
CEO PRESENTATION
Trade-In (CBB & SCB) Results with Metal Market
2013/9/2 13
Unit : JPY
■:下取 ■:買取 -:金地金相場
4,272 4,007
4,313
5,258
4,194
4,294
0
1,000
2,000
3,000
4,000
5,000
6,000
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
2012/4 2012/5 2012/6 2012/7 2012/8 2012/9 2012/10 2012/11 2012/12 2013/1 2013/2 2013/3 2013/4 2013/5 2013/6 2013/7
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CBB SCB Gold Metal Market
CEO PRESENTATION
Summarized Balance Sheet
2013/9/2 14
2013/3/31 2013/6/30 Increase/ Decrease vs Last Year
Current Assets 10,324 10,193 -131 98.7%
Fixed Assets 1,636 1,669 +33 102.0%
Total Assets (Liabilities & Net Assets) 11,960 11,862 -98 99.2%
Current Liabilities 4,778 4,728 -50 99.0%
Fixed Liabilities 289 297 +8 102.8%
Total Liabilities 5,068 5,025 -43 99.2%
Net Assets 6,892 6,836 -56 99.2% 57.6% 57.6% +0.0%
Copyrights©2013 Vérité Co. Ltd. All rights reserved
Unit : 1MJPY
‐ Forecast for the 70th Term
2.Forecast
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CEO PRESENTATION
Forecast for the 70th Term
2013/9/2 16
Net Sales 8,600 million Yen Operating Profit 390 million Yen Current Profit 240 million Yen Net Profit 130 million Yen Net Profit per share 4.78 yen
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3.New Strategies
Copyrights©2013 Vérité Co. Ltd. All rights reserved
CEO PRESENTATION 2013/9/2 18 Copyrights©2013 Vérité Co. Ltd. All rights reserved
Jun 2008 April 2009 October 2010 2013
Joined the DIGICO Group, a DTC Sightholder
Start of New Strategy
Implementation
Mid-term Business Plan: Phase 1 Intensive business
streamlining
Mid-term Business Plan: Phase 2
Maharaja Diamond
Start implementing new strategies in 2013! Aim to be a leading company in the jewelry industry
while maintaining stable profit.
Start implementing new strategies
CEO PRESENTATION 2013/9/2 19
New Corporate VISION
Copyrights©2013 Vérité Co. Ltd. All rights reserved
BEAUTY FOR EVERYONE Beautify all women.
As a pioneer of jewelry retail business, Verite offers all women jewelry that is exciting, just by wearing it.
Jewelry that makes their everyday sparkle, help them stand out, and filled with confidence.
Until now, from now, and forever…
Verite will continue to provide jewelry that adds beautiful brilliance to all women.
CEO PRESENTATION 2013/9/2 20 Copyrights©2013 Vérité Co. Ltd. All rights reserved
Measures for New Strategies
Objective: Establish a stable profit mechanism in Verite
Multi-brand strategy Efficiently cover the market and reinforce profitability 1
Maximize customers’ lifetime value (LTV) in link with CRM 2
Thorough Supply Chain of DIGICO 3
CEO PRESENTATION 2013/9/2 21 Copyrights©2013 Vérité Co. Ltd. All rights reserved
360°market-covering Multi-brand Strategy
×
Aim of Multi-brand Strategy
360° Jewelry market
coverage × = Verite Maharaja MiMiKaZaRi
Handle individual brands to meet diverse values of different customer groups
CEO PRESENTATION
BRAND VISION/DNA
22 2013/9/2 Copyrights©2013 Vérité Co. Ltd. All rights reserved
A DIAMOND FOR EVERYONE
BEAUTY FOR EVERYONE CORPORATE VISION
PRODUCT BRAND VISION
CEO PRESENTATION
THE NEW BRAND DEBUT
23 2013/9/2 Copyrights©2013 Vérité Co. Ltd. All rights reserved
In summer 2013 QIREINI will make its debut as a Heart & Cupid Diamond Brand. QIREINI is a proof of a stronger diamond radiating in even more exquisite brilliance. QIREINI delivers a beautiful, brilliant premium Quality to women who wish to always stay beautiful in their own way and to live with full confidence.
CEO PRESENTATION
BRAND CONCEPT / CUSTOMER IMAGE
24 2013/9/2 Copyrights©2013 Vérité Co. Ltd. All rights reserved
PROPOSAL
Women in their 40s & 50s
In choosing diamonds, prioritize essential factors such as quality & beautiful brilliance rather than famous brands.
Knowledgeable about jewelry, buy jewelry for their own use.
Confidence in H&C Ambassador Conversation with expert jewelers
Pleasure of discovering a diamond on your own and sharing premium time.
Diamonds in stronger, more beautiful brilliance.
The supreme brilliance is created by veteran artisans’ cutting techniques
Certificated Global Standards DTC sightholder, DIGICO delivers reliable
diamonds from mines to market to offer customers satisfaction in owning high-quality legitimate diamonds.
Material Value Emotional Value
New Diamond Value Standards: 4C+Brilliance
BRAND PROMISE Offering a beautifully brilliant high quality to women who wish: “to always stay beautiful in their own way,” and “to live in full confidence.”
CEO PRESENTATION 2013/9/2 25 Copyrights©2013 Vérité Co. Ltd. All rights reserved
BRAND Brand Attributes and Activity Directions
A Pioneer of Jewelry Chain Use CRM as a foundation and place importance on LTV by retaining VIP customers. Increase freshness of merchandise.
High quality Bridal Brand Strategically operate this brand as a highly profitable strategic brand to cultivate department store distributions.
One-and-only brand specialized in in Japan Expedite diverse channel development of H&C diamond as a brand with strong awareness and reputation as a H&C brand, synonymous as Verite.
One-and-only Designers Pierced Earrings Specialty Store in Japan Aim to secure open display cases on the accessory floor by making use of dominant merchandise assortment as an ammunition.
1
2
3
4
4 Core Brands with Common Customer Points
CEO PRESENTATION 2013/9/2 26 Copyrights©2013 Vérité Co. Ltd. All rights reserved
Integrate DIGICO Group’s Capabilities & Improve Supply Chain
Design & MD Development
Purchase & MD Manufacturing
Distribution & Marketing
Strategic Door Plans
Always conscious of cost for value. Alert to trends and stories in proposing designs.
Increase ratio of overseas procurement to cut down on manufacturing cost while committed to slash wasteful cost to the maximum.
Committed to proper distribution of budgets, budget control based on ROI as index, & effectiveness measurement
Choose doors possible to reinforce branding & run business there to improve ad effects.
Maximize the group capability of DIGICO, a DTC sightholder. Improve accuracy of quality & operation in all fields of supply chain, from MD development to the touch point with consumers.
CEO PRESENTATION 2013/9/2 27 Copyrights©2013 Vérité Co. Ltd. All rights reserved
Comparison of Diamond Distribution Routes
De Beers (DTC)
Sightholder Overseas dealers Importers
Manufacturer (process)
Manufacturing wholesale・ secondary
Retailers
Diamond Only 70
in the world Import Process/
manufacturing Productization Sales to customers
Standard Diamond Distribution Routs
De Beers (DTC)
Since a Holding company is a DTC Sightholder, quality diamonds are secured
Diamonds are polished & processed at Group’s factories and imported to Japan
Diamond DIGICO GROUP Only 70firms worldwide
Verite’s Diamond Distribution Route
1 2 3 4 5 6
1 2
CEO PRESENTATION 2013/9/2 28 Copyrights©2013 Vérité Co. Ltd. All rights reserved
FOCUS of New Mid-term Business Plan
Design & MD Development
Purchase & MD Manufacturing
Distribution & Marketing
Strategic Door Plan
Strengthen this part of supply chain, and establish highly competitive Verite with jewelry manufacturing/retailing functions
Strengthen strategy and take action
FOCUS
CEO PRESENTATION 2013/9/2 29
New Corporate VISION
Copyrights©2013 Vérité Co. Ltd. All rights reserved
BEAUTY FOR EVERYONE Beautify all women.
As a pioneer of jewelry retail business, Verite offers all women jewelry that is exciting, just by wearing it.
Jewelry that makes their everyday sparkle, help them stand out, and filled with confidence.
Until now, from now, and forever…
Verite will continue to provide jewelry that adds beautiful brilliance to all women.
CEO PRESENTATION
IR CONTACTS
30 2013/9/2
This document contains descriptions about future performances. They, however, are not guaranteed, as risks and uncertainties are contained in them. Please note that future performance is subject to change, depending on business environments.
Any comments or inquiries for this information, please contact below: Vérité Co., Ltd. Business Planning Div. (Yodono or Dobashi) Tel +81-(0)45-415-8870 Fax +81-(0)45-329-1588 E-mail [email protected]
Vérité Co., Ltd. http://www.verite.jp/
DIGICO Group http://www.digicogroup.com/
Copyrights©2013 Vérité Co. Ltd. All rights reserved
Copyrights©2013 Vérité Co. Ltd. All rights reserved
Reference Data on the 70th Term Quarter 1 Results Briefing September 2, 2013 Vérité Co. Ltd. (code:9904)