results at simo network 2010 - ifema.es at simo network 2010 participatingcompanies visitors ......
TRANSCRIPT
Background
Results at SIMO Network 2010
Participating companies
Visitors
Activities
SIMO Network 2011
Main Aspects of SIMO Network 2011
Fact Sheet
Starting-Points
New Features
Other Activities
Forms and Conditions of Participation
Measures Aimed at Target Groups and Communication Plan
CONTENTS
Two editions, those of the years 2009 and 2010, have taken place
based on a new trade fair model:
New Format:
• Only for professionals
• Three-day duration
• Flexible participation options ( exhibition, conferences andcorporate events)
New Approach:
• Emphasis on networking
• Emphasis on contents
• Special focus on the distribution channel
• Special focus on small and medium-sized enterprises
BACKGROUND
RESULTS AT SIMO Network 2010
217 participating companies
• 206 at the exhibition,
• 6 partners,
• 9 companies took part at Channel Campus,
• 13 companies took part at the Forum
• 7 companies took part at the North Convention Centre,
• 3 companies took part in rooms in the hall.(a number of companies combined different forms of participation)
18.290 visits by professionals
• Tuesday 5 - 5.115
• Wednesday 6 - 7.388
• Thursday 7 - 5.787
100,00%
1,63%REAL ESTATE
1,80%ENVIRONMENT MANAGEMENT
2,70%TURISM AND HOSPITALITY
2,02%SANITARY AND SERVICES
2,63%TRANSPORT AND LOGISTICS
2,63%MANUGACTURING INDUSTRY
2,70%FINANCIAL AND INSURANCE
3,49%ENERGY
4,50%MEDIA
3,66%GRAPHIC ARTS
2,53%CONSTRUCTION
4,47%PROFESSIONAL ASSOCIATIONS
6,06%EDUCATION
6,63%RESEARCH AND DEVELOPMENT
6,12%ICT – MANUFACTURING
7,62%PUBLIC ADMINISTRATION
10,16%ICT – DISTRIBUTION CHANNEL
11,47%SERVICE INDUSTRY
17,19%ICT – SERVICES
SECTORS
SIMO Network 2010 SIMO Network 2010 VisitorVisitor
Activities and Conference Programme 2010:
• OPEN GREEN / XV Redepyme Congress
• SIMO Network Channel Campus
• SIMO Network Forum
• II Annual CIOnet Spain Meeting
• ICC; Intel Channel Conference
• SAGE Experience Meeting/Canal SAGE Meeting
• SAP World Tour
• BROKERAGE EVENT
• KOREAN – SPANISH Business Initiative
• V BSA Software Value Awards
• Company Internationalisation Conference
RESULTS AT SIMO Network 2010
Other Activities:
• Cloud Conference: Microsoft / Panda Security
• Specialised Workshop on Virtualisation: Dell / Microsoft / Wmware
• Workshop on the SSD units from Kingston Technology
• Meeting of EOI Alumni
• General Assemblies of eMOV and eISI
• Consumables Conference
RESULTS AT SIMO Network 2010
A forum at which
to share
know-how and
experiences
Representation of the entire
range if ICT products and
services availableA showcase for the
dissemination of
cutting-edge
technology
An event for the entire business world, ranging from
large corporations to the smallest comanies,
featuring a special focus on small and medium-
sized enterprises (SME’s)
Formats and themes
adapted to different
target profiles
A meeting-point for the
Distribution Channel
MainMain AspectsAspects
SIMO Network 2011
SIMO Network 2011
NAME: SIMO Network, International ICT Services and Solutions Trade Fair
DATES: 4 to 6 October, 2011
OPENING HOURS: from 10 a.m to 7 p.m.
HALL: 7
COINCIDING FAIRS:SIGN ESPAÑA ( International Communication Industry Exhibition)LIBER (International Book Trade Fair)EXPOCECOFERSA (Industial Hardware Trade Meeting).
SegmentationSegmentation ofof thethe ExhibitionExhibition
Infraestructuresand Systems
Storage
Printing
Digitalising
Processing hardware
IT Security
Tools and solutionsfor business
Business Intelligence
Data warehouse
Business applications
BMP
Other sector Organisations
Private institutions
Universities
Technological Incubators
Public institutions
Virtualisation
Open source
Company network systems
Infrastructure software
Public network infrastructures
Social SW
IT services
Certification bodies
Internet &Telecommunications
Mobile devices
Marketing Mobile
Digital content
Operators
e-Commerce
Mobile internet
Mobile office
Mobile applications
Mobility and wirelessBusiness consultancy
ERP
CRM
SIMO Network 2011
High-Performance
Work-Stations
VisitorsVisitors profileprofile
Universidades, Centros de Investigación, Parques Tecnológicos y
Escuelas de Negocios
Asociaciones y Cámaras
Otros
Otros
Head of strategic planning: CEOs, CIOs, CTOs, COOs
Heads of technical departments
Professionals from technical fields
Technology professionals
Managers of ICT projects
Suppliers of ICT solutions and services
ICT Professionals
Wholesale and retail distributors from the ICT industryDistribution Channel
Strategy, R+D and Innovation
Marketing and sales
Administration, finance and management Control
Operations, logistics and supply chain
Purchasing and supplies
Human resources and organisation
Service departments at Public Administration Bodies
Professionals who use ICT
solutions for business and
administration purposes
Management, Management Committee, management of ICT sector and
technology user companies
Senior officials from the Central, Regional and Local Gocernments
Upper management and
upper administration
Universities, research centres, technology parks and business schools
Associations and Chambers of Commerce
Other
Other
New Concept: SIMO Network Forums.
Guest Industry e-Health.
New Hands On Area.
Magisterial Conference.
NewNew FeaturesFeatures forfor 20112011
SIMO Network 2011
Spaces located inside the hall for the staging of conferences and the presentation of
papers, organised according to profile or specialised interest of the target groups in
question:
For marketing, sales and communication professionals
For finance and administration professionals
For human resources and education professionals
For computer experts and technicians
Based on a communication plan for each range of products aimed at different target
profiles.
Based on the support of institutions and organisations in each professional sector.
Location of companies with related products and solutions around these forums.
NEW FEATURES FOR 2011
NewNew conceptconcept: SIMO Network : SIMO Network ForumsForums
Throughout the fair’s three-day duration, conferences and activities will
take place in the hall itself.
Stands featuring related products and solutions can be set up within this
environment.
The conference on e-Health will be headed by a Technical Committee
made up of leading professionals and bodies from the industry that are
linked to the ICT field.
NEW FEATURES FOR 2011
GuestGuest IndustryIndustry: e: e--HealthHealth
Those companies that are interested can have a post where
they can demonstrate the functional appeal of their products
and services.
Linked to the themes presented at the Forums and located
close by.
A place where visitors can try out applications.
NEW FEATURES FOR 2011
NewNew HandsHands OnOn AreasAreas
The Conference will tackle the mos important and topical
questions of the moment. It will take up an entire day of the
fair and will feature prominently in the communication
strategy for SIMO Network 2011.
Conceived for the attendance of client companies of any
size.
NEW FEATURES FOR 2011
Magisterial Magisterial ConferenceConference
Activities for the Distribution Channel.
Activities for SME’s.
START-UP AREA (“VIVERO”)
OTHER ACTIVITIES
OTHER ACTIVITIES
Activities for the Distribution Channel:
A renewed formula for “ICT Night”
A new approach for Channel Campus
Staging of the 3rd edition of the SIMO Network Awards.
Specific communication plan for the media that
specialises in this channel, featuring the use of data
bases of professionals from the segment.
OTHER ACTIVITIES
Activities for Companies:
OPEN GREEN AREA: Organised by EOI, and aimed at
boosting business competitiveness through the use of
technology and creating networking opportunities. Types of
activities:
-Competitions
-Demos/presentations
-Conferences-Courses/workshops-Personalised consulting sessions
-Networking meetings
OTHER ACTIVITIES
START-UP AREA (“VIVERO”):
Featuring the collaboration of FUNDETEC.
This area is devoted to supporting innovative ICT
start-up initiatives.
Those companies who are selected by a committee
of experts will be able to take part in this area free of
charge.
Forms of Participation and Conditions
Partner:
200m2 of free space, room, 3 slots at the Forum, 1 post in the Hands On Area, a
banner on the web page, a logo in graphic material, 1 newsletter for visitors.
Colaborator:60m2, room, 1 slot at the Forum, 1 post in the Hands On Area, a banner on theweb page, a logo in graphic material. NEW
Personalised Forum:Naming and configuration of the Programme for a Forum. Price: 10.000€. NEW
Take part with a self-designed stand in a free space: 132€/m2
Take part with a modular stand: 183€/m2
Rental of space, equipped SIMO Network stand: electricity, insurances, basic stand
cleaning services, 1 Internet connection via cable (1 MB), trade invitations in
electronic format.
Take part at a collective stand:
A counter in a collective area featuring a reception desk and a shared meeting
area, coordinated by an institutional business organisation. Applicable to groups
made up of at least 8 comanies: 1.200€ NUEVO
Stage a self-organised event in a room:
The promotion of these events will form part of the official communication strategy
at SIMO Network. Pice according to room.
Forme of Participation and Conditions
Sponsor an activity organised by SIMO Network:
OPEN GREEN
Channel Campus Party: “ICT NIGHT”
Take part at some FORUM:
Exhibitors: 30-minute slot, 500€.
Non-exhibitors: 30-minute slot, 1.000€
Have a post in Hands On Area. NUEVO:
Exhibitors: post 600€.
Non-exhibitors: post 1.200€.
Take part in the START-UP AREA (“VIVERO”).
Participation is granted as a prize. Free of charge.
Forme of Participation and Conditions
MeasuresMeasures AimedAimed at at TargetTarget GroupsGroups andand
CommunicationCommunication PlanPlan
Active capture of visitors through social networking sites.
SIMO Network Club; VIP invitations for business managers and ICT
specialists at exhibiting companies at Ifema.
Guest Industry; specific and distinct communication strategy within the Healthindustry.
Measures according to target group;
Types of company: DISTRIBUTION CHANNEL / SME Client / LARGE ACCOUNT
Client
Type of professional profile within the organisation: MARKETING / FINANCE
/ HUMAN RESOURCES and TRAINING / COMPUTER TECHNOLOGY