result driven design
DESCRIPTION
The slides to my session at the TYPO3Camp Mallorca 2014.TRANSCRIPT
![Page 1: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/1.jpg)
HELLO.
![Page 2: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/2.jpg)
I am Robert
![Page 3: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/3.jpg)
I like beautiful things
![Page 4: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/4.jpg)
RESULT DRIVEN DESIGN
![Page 5: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/5.jpg)
trends come and go
![Page 6: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/6.jpg)
skeuomorphism
![Page 7: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/7.jpg)
![Page 8: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/8.jpg)
flat design
![Page 9: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/9.jpg)
![Page 10: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/10.jpg)
one adamant
rule
![Page 11: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/11.jpg)
the manifest of simplicity
![Page 12: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/12.jpg)
keep it simple stupid
![Page 13: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/13.jpg)
users are in a terrible rush
![Page 14: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/14.jpg)
2 seconds
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clean your table
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people tend to use every available pixel
![Page 17: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/17.jpg)
special offers, new products,
best seller, recommendations,
…
![Page 18: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/18.jpg)
will this work?
![Page 19: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/19.jpg)
*gulp*
![Page 20: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/20.jpg)
simple rules
![Page 21: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/21.jpg)
use whitespace to create
balance and tension
![Page 22: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/22.jpg)
only present those elements that are REALLY needed
![Page 23: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/23.jpg)
drop the centerfold !
it is 2014, users are not
afraid to scroll.
![Page 24: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/24.jpg)
stop using trillions of image sliders
![Page 25: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/25.jpg)
focus on primary action and repeat it
![Page 26: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/26.jpg)
Be thrifty with colors
![Page 27: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/27.jpg)
offer little options
![Page 28: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/28.jpg)
put weight on importance
![Page 29: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/29.jpg)
use landing pages
![Page 30: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/30.jpg)
use icon labels
![Page 31: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/31.jpg)
use upfront progress 15%
![Page 32: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/32.jpg)
merge similar functions
![Page 33: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/33.jpg)
forms are awful… try fewer fields
![Page 34: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/34.jpg)
be smart with validation
![Page 35: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/35.jpg)
follow conventions
![Page 36: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/36.jpg)
guide your users
![Page 37: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/37.jpg)
performance matters
![Page 38: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/38.jpg)
make it BIG
![Page 39: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/39.jpg)
think content first
![Page 40: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/40.jpg)
tell a story
![Page 41: Result Driven Design](https://reader033.vdocuments.mx/reader033/viewer/2022052904/5583bc92d8b42a85798b4b8a/html5/thumbnails/41.jpg)
rise interest
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…
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thank you.
@rzierhofer