responsive design with nxtbook ubiquity
DESCRIPTION
Provide a great cover-to-cover reading experience that allows the text, images, and other content to reflow to fit any screen size. Your magazine, book, or other published materials look great on every mobile or desktop device.TRANSCRIPT
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S
Nxtbook UbiquityNot just on every screen.
Awesome on every screen.
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Agenda
What‘s wrong with digital editions
What this product does differently
What challenges it creates
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What’s wrong with digital editions?
Portrait form on landscape device
Same experience everywhere
No longer leverages technology
Appears “old”
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Along came Flipboard
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What Flipboard Gets Right
Engaging reader experience
No zooming experience
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That said…
It’s branded for Flipboard
The long-tail conundrum
Advertising is remarkable old school for such new school technology
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What’s Does Ubiquity Do?
Eliminates zoom, regardless of device
Maintains a page-like navigation
Offers advertisers something different
Creates a branded Flipboard-like experience, on all devices, on all browsers
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How Does it Do This?
Article driven CMS
Responsive design templates
Unique blend of web and print design
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The Concept of the Click Skip
Every reader of the digital edition is delivered (without a click) to the sponsor’s website
The advertiser chooses the publication because of the quality of the reader. The click skip delivers the qualified reader
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The Reality of the Click Skip
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How Qualified are They?
62% bounce v 58% bounce
1.94 pages view v 2.19 pages viewed
Quite qualified!
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FAQs
In an app?
Value proposition?
PM136
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Thank you!