responsive design and the future of mobile search

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Mobile is here to stay. Searches on mobile devices are slated to surpass desktop by 2015 at the latest. Between Google Now, advances in AI, and the rise of the mobile device, the landscape of search is set to radically change over the next few years. Pete Wailes, Ops Director at SEOgadget, will be digging in to how this will affect marketers in 2014, and how it will alter all our jobs.

TRANSCRIPT

Page 1: Responsive Design and the Future of Mobile Search

Join us on Twitter at #MozinarQuestions or problems? Email [email protected]

Page 2: Responsive Design and the Future of Mobile Search

The challenge

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Digital design

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Options

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Required skills

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Brought together

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The issue

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T-shaped skill set

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A tower of Babel

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SEO in 2014?

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The ground rules

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Good design rules

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The potential

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So near yet so far

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The Pixar Theory

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http://www.pixartheory.com/

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Wingtip or Saddle

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http://www.colehaan.com/wingtip-or-saddle.html

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Snowfall

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http://www.nytimes.com/projects/2012/snow-fall/

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3 Dreams of Black

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http://ro.me

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The issue

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Mobile/desktop

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Fixing this

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Understanding

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Technologies

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Layouts

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Adaptive/responsive

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Frameless

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The future

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Good storytelling

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Email: [email protected]: petewailesWebsite: http://seogadget.com

Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!