Responsive design and the content challenge

noz.urbina@mekon.com@nozurbina

lessworkmoreflow.blogspot.com

Agenda

• Me• Terms– Adaptive/Responsive Design?

• Many challenges– Content and UX

• Adaptive Content• Collaboration to meet the challenge

Viva España!Congility Events ChairContent strategistConsultant/trainerAuthor

Noz Urbina (me)

Becoming a Content StrategistCustomer support for authoring tools

Presales support

Content solutions services and training

Consultant for content strategies

“Did you know you’re called a ‘content strategist’ now?”

DEFINING OUR TERMS

Responsive DesignAdaptive DesignContent and UXAdaptive Content

Responsive Design

All content is delivered. Appearance, layouts and features are adjusted for device client-side

Adaptive Design

Device and other context is detected, then server-side logic sends only appropriate layouts & features

LinkedIn

App

Mobile Site

LinkedIn

THAT’S THE LEAST OF OUR WORRIESIf only there were only desktop and mobile...

Beyond 24”

bit.ly/lwmf-taxDJp1

Multi-device

Google Glass

Vuzix M100

Recon JetEpson Moverio (on sale)

Telepathy One

BUT WHAT ABOUT THE CONTENT?The stuff that the people are actually looking for?

Content is the lens through which users perceive the brand

http://commons.wikimedia.org/wiki/File:Oakley_sunglasses.jpg

Lens and Frames Must Work Together

Personal Preference

Functional Imperative

All imageshttp://commons.wikimedia.org

Content and User Experience• Great design can’t

save inappropriate content

• The more diverse the interaction contexts, the more stretched content will become

• Square peg, round hole, bad experience

Adaptive Content

• Content designed to adapt to multi-channel multi-format and progressive enhancement / disclosure situations

• Can be: – Transformed– Filtered

• Because it’s got:– No presentation

information!– Structure– Rich metadata– Built-in, in-line

semantics

Adaptive Content

• Adaptive Content Enables Contextually-Appropriate Experiences

Why Now?

• Multi-channel scenarios and responsive and adaptive design are raising the profile of Content Strategy and Adaptive Content

• It forces people to confront real optimisation of the content’s role in UX

Q&A...and surprise book give-away!

noz.urbina@mekon.com@nozurbina

http://lessworkmoreflow.blogspot.com

Please reach under your chairs and look for a winning sticker!