Resisting PressureResisting Pressure

Unit 2.3Unit 2.3

Key TermsKey Terms What is peer What is peer

pressure?pressure?

What is direct What is direct pressure?pressure?

What is indirect What is indirect pressure?pressure?

Believing you should Believing you should have/do something have/do something because your friends because your friends want you to.want you to.

When someone tries When someone tries to convince you to to convince you to buy/do something you buy/do something you normally wouldn’t.normally wouldn’t.

Having something Having something because see that because see that people you admire people you admire have it.have it.

FriendsFriends

FamilyFamily

Media & AdvertisementsMedia & Advertisements

Who & What Influences Who & What Influences You?You?

What Is The Purpose Of What Is The Purpose Of Advertising?Advertising?

To make people want to buy - To make people want to buy - what the advertiser has to what the advertiser has to sell!sell!

What Are The Benefits Of What Are The Benefits Of Advertising To The Consumer?Advertising To The Consumer?

When it provides information When it provides information about products & servicesabout products & services

Information & entertainment are Information & entertainment are provided at little or no cost to the provided at little or no cost to the publicpublic

What Are The Drawbacks Of What Are The Drawbacks Of Advertising?Advertising?

The average person sees 3,000 ads The average person sees 3,000 ads dailydaily

Annoying, especially watching T.V. Annoying, especially watching T.V. Persuades people to spend money Persuades people to spend money

they don’t have on goods or services they don’t have on goods or services (stuff) they don’t need(stuff) they don’t need

Ads can be misleadingAds can be misleading Increases the price (up to 75%) Increases the price (up to 75%)

consumers pay for goods & servicesconsumers pay for goods & services

What Is The Power Of What Is The Power Of Advertising?Advertising?

Advertising Influences:Advertising Influences:

the food you eat, the food you eat,

the clothes you buy,the clothes you buy,

the car you drive,the car you drive,

basically, everything you basically, everything you thinkthink you want you want

in lifein life

What Are Some Types Of What Are Some Types Of Ads & Where Do You See Ads & Where Do You See

Them?Them? Books, Newspaper & magazine adsBooks, Newspaper & magazine ads Movies, Radio & TVMovies, Radio & TV InfomercialsInfomercials Internet adsInternet ads Direct mailDirect mail Outdoor advertisingOutdoor advertising LogosLogos Cell phones, blimps, carry adsCell phones, blimps, carry ads Your clothes! Your clothes!

How Can Ads Be Evaluated?How Can Ads Be Evaluated? Look For FactsLook For Facts

– Separate emotional appeals & opinions from Separate emotional appeals & opinions from factsfacts

Check The Fine PrintCheck The Fine Print– Does the price change later? Does the price change later?

Especially for credit cards, interest rates, & long-term Especially for credit cards, interest rates, & long-term contractscontracts

Analyze What Is Being SaidAnalyze What Is Being Said– ““Recliners for as little as $99”Recliners for as little as $99”

Is that the lowest price recliner available?Is that the lowest price recliner available?

Watch Out For Vague ClaimsWatch Out For Vague Claims– ““Doctors agree that…”Doctors agree that…”

How many Doctors did they speak to?How many Doctors did they speak to?

It Is Illegal To Make False It Is Illegal To Make False Statements or Omit Statements or Omit

InformationInformation What is What is

Deceptive Deceptive Advertising?Advertising?

False ClaimsFalse Claims– ““Reduces risk of skin cancer”.Reduces risk of skin cancer”.

Hidden CatchesHidden Catches– ““Free Gift”Free Gift”

Deceptive PricingDeceptive Pricing– ““Sale- Jeans $34.99”. What is Sale- Jeans $34.99”. What is

their regular price?their regular price?

Bait & SwitchBait & Switch– ““We just sold the last one, but We just sold the last one, but

here is one just like it (more here is one just like it (more expensive)”.expensive)”.

What Is A Good Rule To Live What Is A Good Rule To Live By?By?

If it sounds too good to be true,If it sounds too good to be true, – it probably is!it probably is!

What Questions Should Be What Questions Should Be Asked To Analyze An Ad?Asked To Analyze An Ad?

1.1. How is the advertiser trying to influence my How is the advertiser trying to influence my emotions?emotions?

2.2. What does the ad really say- underneath all What does the ad really say- underneath all the distractions like music, celebrities, etc.?the distractions like music, celebrities, etc.?

3.3. Does the product itself really appeal to me, Does the product itself really appeal to me, or is it just the cleverness of the ad? or is it just the cleverness of the ad?

4.4. What information do I need to decide What information do I need to decide whether this product is a good choice for whether this product is a good choice for me? me?

- Does the ad provide that information? - Does the ad provide that information? - If not, where could I get the info?- If not, where could I get the info?

5.5. What ad technique or rhetorical device are What ad technique or rhetorical device are they using?they using?

What Are The Two Types Of What Are The Two Types Of Influences?Influences?

NegativeNegative– Pressures you to do or buy something youPressures you to do or buy something you

don’t want,don’t want, is morally wrong,is morally wrong, unlawful, orunlawful, or physically harmful.physically harmful.

PositivePositive– Pressures you to improve yourselfPressures you to improve yourself

What Are Some Examples What Are Some Examples Of Of

Negative Influences?Negative Influences? Morally WrongMorally Wrong

– racial or gender jokesracial or gender jokes– teasingteasing– bullyingbullying

UnlawfulUnlawful– taggingtagging– stealing stealing

Physically HarmfulPhysically Harmful– smokingsmoking– drinking alcoholdrinking alcohol– using drugsusing drugs

Morally RightMorally Right– Having friends or being a friend that is:Having friends or being a friend that is:

HonestHonest TrustworthyTrustworthy RespectfulRespectful ResponsibleResponsible

LawfulLawful– Having friends or being a friend that supports the Having friends or being a friend that supports the

right to say “No” to doing something unlawfulright to say “No” to doing something unlawful Physically BeneficialPhysically Beneficial

– Friends or being a friend who doesn’t let friends Friends or being a friend who doesn’t let friends do things that can hurt themselves, like drinking do things that can hurt themselves, like drinking & driving& driving

What Are Some Examples What Are Some Examples Of Positive Influences?Of Positive Influences?

DirectDirect– TeasingTeasing– PersuasionPersuasion– ExplanationsExplanations– Put-downsPut-downs– Threats Threats – BriberyBribery

What Are The Two Types Of What Are The Two Types Of Pressure?Pressure?

IndirectIndirect– TV & MoviesTV & Movies– Radio & Radio &

InternetInternet– AdvertisingAdvertising– Role ModelsRole Models– Popular PeoplePopular People– Famous PeopleFamous People

If You Learn To Analyze Ads If You Learn To Analyze Ads - You’ll Be An Expert - You’ll Be An Expert

Consumer Before You Know Consumer Before You Know It!!!It!!!

2.3 – Critical Thinking & 2.3 – Critical Thinking & SummarySummary

What two rhetorical devices (ethical, What two rhetorical devices (ethical, emotional, logical) are you using in emotional, logical) are you using in your informational brochure & why? your informational brochure & why?

Write 2-3 sentences summarizing Write 2-3 sentences summarizing what you learned in this section.what you learned in this section.