Sports  Marketing  Internship  Residency  Deliverables  

 Job  Title:    Sports  Marketing  Executive  Organization:  HALAX  (Hillsborough  County  Lacrosse  Alliance)  Department:    Marketing  &  Events  Reports  To:  HALAX  Board  

 Deliverables  

Summary  of  accomplishments:    

In  my  year  at  HALAX  I  have  gotten  hands  on  experience  in  a  non-­‐profit  organization  leading  the  growth  of  Varsity  High  School  Lacrosse  in  Hillsborough  county.  My  role  within  the  marketing  and  events  department  was  to  bring  exposure  to  the  sport  and  the  organization’s  mission.  The  overall  goal  is  to  create  more  opportunities  for  student-­‐athletes  to  play  and  grow  the  audience  of  the  sport.    

Outcomes:  

• Created  twitter  in  2013  and  as  of  June  2016  Halax  has  327  followers  and  1,039  total  tweets.  Twitter  Followers  doubled  from  150  to  over  300  in  the  2015-­‐2016  school  year.  In  the  past  6  months  (Since  the  start  of  2016)  there  are  1,864  profile  views  on  average  on  twitter  monthly  

• Created  Facebook  in  Fall  of  2015  and  as  of  June  2016  Halax  has  196  likes.  In  the  past  6  months  (Since  the  start  of  2016)  on  average  Halax  Facebook  posts  have  reached  180  people.  Some  Facebook  articles  posted  reach  900-­‐1,000  people.  

• Halax.org  was  created  in  February  2013  and  in  the  month  of  June  2016  there  were  95  visits  per  day  on  average.  

• In  the  2015-­‐2016  generated  our  own  content  to  engage  the  community  with  lacrosse  players  and  coaches  

o Q&A  with  the  coaches  o Interviews  with  College  Lacrosse  Scholarship  recipients          

• Florida  Lacrosse  News  also  wrote  articles  featuring  HALAX  schools  wins  and  losses  throughout  the  season  and  received  recognition  from  reputable  lacrosse  organizations  on  twitter  and  Facebook.  

• Supported  other  lacrosse  initiatives  in  the  area  on  social  media  networks  (i.e.  Tampa  Parks  and  Recreation  Department  recruiting  HS  Lacrosse  volunteers)  and  lead  efforts  for  recruitment  of  Girls  Lacrosse  referees.    

• Brainstormed,  created,  planned  and  executed  an  inaugural  preseason  tournament  including  11  out  of  12  HALAX  teams.  The  event  was  sponsored  by  Play  it  Again  Sports.  We  raised  $3,148  with  740  people  in  attendance  and  20+  Volunteers.    

• Co-­‐Coordinated  Golf  Outing  fundraiser  with  STS  organization.  Raised  $5,316  and  organized  Chaz  Woodson  to  attend  as  special  guest  –  he  is  a  Major  League  Lacrosse  player  for  the  Florida  Launch  in  Boca  Raton,  Florida.