reset ... rethink ... refocus ... restart
TRANSCRIPT
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Copyright Peter Fisk [email protected]
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29 September 2012
Obama Part 2
Water Crisis in Europe
Worldwide Energy Grid
Schenzen Stock Boom
Welcome to 2012 ...Copyright Peter Fisk [email protected]
Mobilising 2 billion people
New business models
Game changing
2012: The world’s largest airlineCopyright Peter Fisk [email protected]
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Life and work applications
Location and time
Simple and personal
Location and time
2012: The world’s hottest marketplaceCopyright Peter Fisk [email protected]
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Transparent and trusted
Globally networked
People to people
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2012: The world’s favourite bankCopyright Peter Fisk [email protected]
Social networked
Instant and Interactive
Business connected
Instant and Interactive
2012: The world’s most trusted brandCopyright Peter Fisk [email protected]
Daily space departures
Time and carbon negative
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Redefining aspirations
2012: The world’s best day outCopyright Peter Fisk [email protected]
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West East
Masses
Big
Niches
Small
Volume
Big
Profit
Small
Business Customers
2012: Global changeCopyright Peter Fisk [email protected]
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West to EastCopyright Peter Fisk [email protected]
Masses to NichesCopyright Peter Fisk [email protected]
Volume to ProfitCopyright Peter Fisk [email protected]
“The Chinese write crisisThe Chinese write crisis with two symbols ... forthreat and opportunity”
Copyright Peter Fisk [email protected]
Green consumerismCheaply reducing
Demand for simplicityEasy and simplifyCheaply reducing
waste ...
Disrespect for authority
Easy and simplifymy life ...
Outrage at companies
Before After Before After
Disrespect for authorityNo respect fororganisations ...
Outrage at companiesFocus on boardroomand bonuses ...
Before After Before After
Ethical consumerismLess caring aboutothers
Discretionary thriftMore wholesome, less wasteful
Before After Before After
others ...
Direct communication
less wasteful...
Consumers in control
Before After Before After
Direct communicationBan the junk mail, spamand direct sell ...
Consumers in controlIntelligent, promiscuousshoppers ...
Before After Before AfterBefore After Before After
Consumer trends ... before, during and after the crisisCopyright Peter Fisk [email protected]
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Restart BUSINESSin times of crisis and change
• West to East• Mass to Niche• Volume to Profit
Crisis as opportunityCrisis as opportunity
• From Edison and Gates• Green• Women
Net orks• Networks• To Aldi and Zopa
Redefining markets
• From Swatch and Apple• Purpose• Audience• Propositions• To Karla and Nokia• To Karla and Nokia
Changing business models
• From IBM and Skypeyp• Partners• Channels• Services• To Air Asia and Current TVNetwork power : Current TV
Copyright Peter Fisk [email protected]
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Every yearWe destroy 44 million acres of forestWe lose 100 million acres of farmlandWe create 15 million acres of new desertWe use 160 billion tons of waterOur population rise towards 9 billionThe rich get richerWe want more
Green powerCopyright Peter Fisk [email protected]
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“Times of turbulence provokeTimes of turbulence provoke the greatest ideas and
opportunities”
Copyright Peter Fisk [email protected]
born in a recession
Wikipedia
MTVborn in a
recession2001
born in a
born in a recession1981
Microsoft
HP
born in a recession1975
GEborn in a recession1876
HPborn in a recession1929
Lessons from previous recessions
1876
Copyright Peter Fisk [email protected]
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“You cannot solve a problemYou cannot solve a problem with the same thinking
that created it”
Copyright Peter Fisk [email protected]
Green consumerismCheaply reducing
Demand for simplicityEasy and simplifyCheaply reducing
waste ...
Disrespect for authority
Easy and simplifymy life ...
Outrage at companies
Before After Before After
Disrespect for authorityNo respect fororganisations ...
Outrage at companiesFocus on boardroomand bonuses ...
Before After Before After
Ethical consumerismLess caring aboutothers
Discretionary thriftMore wholesome, less wasteful
Before After Before After
others ...
Direct communication
less wasteful...
Consumers in control
Before After Before After
Direct communicationBan the junk mail, spamand direct sell ...
Consumers in controlIntelligent, promiscuousshoppers ...
Before After Before AfterBefore After Before After
Consumer trends ... before, during and after the crisisCopyright Peter Fisk [email protected]
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