Research Writing Proposal

The China Airline’s Strategy For Cross-strait flight policy

By Jin Yang

Proposed Research Topic-- To analyze and study the strategy that China Airline uses for cross-strait flight policy.

Research Question:

1.How does China Airline manage to make profit from Cross-strait flight policy through a successful strategy?

2. How does China Airline establish a strong position for themselves in order to expand their market share? 3. How does China Airline satisfy customers by providing what they want?

Purpose 1. Study the policy of cross-strait flight and evaluate the impact it brings to Taiwan’s airline industry. 2. Analyze the market potential and business opportunities from cross-strait flight policy. 3. Analyze different style of business strategies of airline industry. 4. Devise and provide recommendation on cross-strait flight strategy for China Airline.

Background

In August 31th 2009, the cross-strait regular flights took the place of charter flight, there is no longer limitation of flight between Taiwan and China.

Scope

The data and statistics from

China AirlineOther Airline Company

Theoretical Framework

Cross-strait Flight

Strategy Alliances

Method

Analyze

Build up a structure

Interviews

On-line questionnaire

Limitation

-- not enough data either accurate or referable

-- On-line questionnaire may be unreliable

References

On-line references 1. China airline http://www.china-airlines.com/en/index.htm 2. CAPA http://www.centreforaviation.com 3. ICAO http://www.icao.int 4. Wiki http://en.wikipedia.org/wiki/Main_Page

Research Paper 1. 趙國帥 , M 型消費對航空業經營策略之影響 , 國立政治大學經營管 理碩士論文 ,2009 2. 龔詩恩 , 台灣航空業直航策略分析研究 , 國立中山大學管理學院國際經營管理碩士學程碩士班 碩士論文 , 2009 3. 張有恆 , 2008, Airline industry operation and management 4. 葉哲丞 & 陳秋廷 , 2007, 中華航空的總體環境分析 - 五力分析 -KSF 比較 , 中華大學運輸科技與物流管理學系