FOCUS GROUP

Focus Group ConclusionThis is the focus group which I asked various questions to gain information and pointers when I am thinking of my proposal for my film. The feedback which I received from this focus groups was really helpful because they said that features like the soundtrack can be really important in a film. This will make me think carefully about this feature when I include it in my film. The members of my focus group were really cooperative when I asked the questions and gave me additional feedback. They also gave me examples of films I will be able to examine and follow to make my film successful.

THE RESULTS OF MY SURVEY: PART 3 – PRIMARY RESEARCH WHAT FEATURES OF A TRAILER MAKES YOU WANT TO GO AND SEE THAT CERTAIN FILM BEING ADVERTISED?

THERE WAS A MIXED RESPONSE FOR THIS QUESTION. MY REASON TO DETERMINE THIS IS BECAUSE DIFFERENT PEOPLE ARE GOING TO HAVE DIFFERENT PREFERENCES. BUT THE MOST OCCURRING ANSWER WAS ‘SPECIAL EFFECTS’. ADDING TO THE EXCITEMENT AND INTEREST IN THE FILM.

TRAILER ANALYSIS

FOR MY TRAILER ANALYSIS I ANALYSED A MAINSTREAM FILM WHICH WAS ‘AVENGERS ASSEMBLE’ MADE IN 2012. REFERRING TO THE FILM BEING MAINSTREAM RESULTS IN THE THEME OF SUPERHEROES BY ‘MARVEL’ TAKING THE CINEMAS BY STORM BEGINNING WITH THE BATMAN AND SPIDERMAN FILMS WHICH HAVE ALWAYS BEEN A FAVOURITE OF MANY SCI-FI AND SUPERHERO FANS MAKING IT INCREASINGLY POPULAR. THE TRAILER CONVEYS THE BASICS OF THE FILM. HAVING THE SHOTS OF RECRUITING THE SUPERHEROES AND WHO THEY WILL BE AND WHO THE VILLAIN IS TO ATTRACT THE FANS OF SAID SUPERHERO AND SUPERVILLAN. DURING THE TRAILER A LOT OF SPECIAL EFFECTS ARE INCLUDED. SUCH AS HAVING EXPLOSIVES CAUSING DESTRUCTION AND CAUSING A REASON FOR WHY THE AVENGERS WILL HAVE TO BE FEATURED IN THE FILM WHICH IN THEORY WORKS WELL HAND IN HAND, IT HELPS TO CREATE THE IMAGE AND BELIEF OF SUPERHEROES AND SUPERVILLANS. AND HAVING SHOTS OF BATTLE SCENES ENFORCES THE POWER THE AVENGERS ARE CAPABLE OF CREATES EXCITEMENT AND WONDER FOR THE VIEWING AUDIENCE. BUT HAVING ALL THESE QUALITIES WOULD HAVE TO HAVE AN EXPENSIVE PRICE. SUCH AS THE ACTORS/ACTRESSES THEY WANT, THE PRICE OF THE SPECIAL EFFECTS AND HAVING TO RENT OUT ANY SETS THEY WISH TO USE WHICH IS NOT IN THEIR OWN STUDIO.

CONDUCTING SECONDARY RESEARCH: PART 1

MARKET TRENDS

FOR MY SECONDARY RESEARCH, I HAVE FOUND OUT A BAR GRAPH WHICH DEPICTS WHICH GENRES THE MAJORITY OF THE VIEWING AUDIENCE FAVOURED RECENTLY. THE FOUR HIGHEST SCORING IDEAL GENRES FROM THE VIEWING PUBLIC WERE ACTION/ADVENTURE, COMEDY, SUSPENSE AND SCI-FI/FANTASY. CONCLUDING, THIS CAN GIVE ME A GOOD IDEA OF WHAT THE VIEWERS WILL WANT TO SEE IN AN UP-COMING NEW FILMS AND WHAT TO PREVENT LIKE THE BOTTOM FOUR, ART HOUSE/INDIE, MUSICALS, RE-RELEASES AND ROMANCE. THIS ALSO BACKS UP MY RESULTS I RECEIVED FROM THE FIRST QUESTION OF MY SURVEY. BUT IT CONVEYS MARKET TRENDS TO EXHIBIT THE REASON WHY THEY ARE LIKE THIS AND THE POSSIBLE EXPLANATION WHY UP-COMING FILMS ARE THE POPULAR GENRES I HAVE LISTED FROM THIS BAR GRAPH AND WHY THEY ARE NOT THE BOTTOM FOUR GENRES.

CONDUCTING SECONDARY RESEARCH: PART 2

CRITICS REVIEWS

CONTINUING THE ANALYSIS OF THE POPULAR FILM ‘AVENGERS ASSEMBLE’, I HAVE RESEARCHED A FILM CRITICS REVIEW TO GAIN INITIAL IDEAS FOR MY FILM. FROM READING THE FIRST COUPLE OF SENTENCES FROM THE REVIEW YOU CAN SEE THAT ‘AVENGERS ASSEMBLE’ WAS A BIG SUCCESS AND THE CRITIC HIGHLY RECOMMENDS IT TO THE VIEWING AUDIENCE. “FOLKS, THESE FLICKS DON’T GET ANY BETTER THAN THIS”. PLUS THE CRITIC DESCRIBES THE FILM TO BE “MEGA-ENTERTAINING”. THE CRITIC CONTINUOUSLY REPEATS HOW GREATLY ADMIRED THE FILM IS BY HIMSELF AND THERE IS NO POSSIBLE FAULTS NECESSARY DUE TO HOW THE DIRECTOR PREVENTS ANY ERRORS. “WHEDON AVOIDS CHOPPY, WHIPLASH-EDITED ACTION SCENES IN FAVOUR OF A MEASURED ELEGANCE”. APART FROM THIS, THE PRAISING CRITIC CONVEYS ONLY ONE FLAW. “AS FOR THE (SLIGHTLY DENSE) PLOT, THINGS START FAST”. THIS GIVES ME AN IDEA TO MAKE A BUILD UP TO MY FILM TO GIVE IT MORE DEPTH AND TO PREVENT SIMPLICITY. BUT THIS REVIEW CAN BE SEEN AS BIAS. IF A MEMBER OF THE VIEWING AUDIENCE WATCHED ‘AVENGERS ASSEMBLE’ THEY COULD ARGUE AGAINST THIS BY CHERRY-PICKING OUT MORE FAULTS AGAINST THIS CRITIC.

BUDGET OF SUCCESSFUL MOVIES

THE BUDGET OF MANY SUCCESSFUL FILMS HAVE BEEN EXTREMELY EXPENSIVE DUE TO THE PAYMENT THEY WILL HAVE TO GIVE THE ACTORS AND ACTRESSES THEY WANT IN THEIR FILM, SPECIAL EFFECTS, EQUIPMENT SUCH AS CAMERAS, SETTING AND MANY OTHER FEATURES WHICH ARE REQUIRED TO PRODUCT A FILM. SUCH AS ‘AVENGERS ASSEMBLE’ BY REFERRING TO THE WEBSITE I HAVE ACCOUNTED FOR IN THE BIBLIOGRAPHY, ESTIMATES THAT THIS MAINSTREAM FILM REQUIRED A ESTIMATED $220,000,000 BUDGET BECAUSE OF ALL THE REQUIREMENTS I LISTED BEFORE HAND. BECAUSE THIS FILM INCLUDES THE MOST POPULAR FILM GENRES WHICH I WISH TO PROJECT ONTO MY OWN FILM.

CONDUCTING SECONDARY RESEARCH: PART 3

PRODUCTION PRACTICES

PRODUCTION PRACTICES ARE FEATURES WHICH MAKE A FILM A FILM. SUCH AS 3D EFFECTS, EQUIPMENT , SPECIAL EFFECTS, SETTING, GETTING THE REQUIRED ACTORS AND ACTRESSES AND THE RELEASE DATE OF THE FILM. IF I CHOSE TO MAKE MY FILM 3D I WILL NEED TO USE TWO CAMERAS EACH TO CAPTURE DIFFERENT SHOTS FROM THE SAME SCENE AND THEN DURING PRODUCTION THEY LAY THEM ON TOP OF EACH OTHER BUT ONLY SLIGHTLY OFF SO THAT WAY WHEN THE AUDIENCE PUTS ON THE 3D GLASSES IT REFINES THE IMAGE ALLOWING THE IMAGE TO BE PROJECTED OUT OF THE SCREEN TO THE EYES OF ITS VIEWING AUDIENCE. BUT IF I DO THIS, THIS WILL ADD TO MY BUDGET MAKING IT BIGGER. BY GAINING SPECIAL EFFECTS I WOULD HAVE TO INVEST IN A GREEN SCREEN AND A COMPUTER PROGRAMME TO CREATE MORE SPECIAL EFFECTS. FOR THE EQUIPMENT I WISH TO USE, I WILL HAVE TO RELY ON A SIZEABLE BUDGET DEPENDING ON HOW MUCH EQUIPMENT I WILL NEED AND WHERE I WANT TO BASE MY FILM. BY USING SECONDARY RESEARCH I WILL HAVE TO FIND OUT ANY VACANCIES FOR ACTORS AND ACTRESSES AND FINDING OUT RELEASE DATES FOR MY FILM TO SEE WHAT COMPETITION I AM UP AGAINST.

Task 4A and 4B: Presenting Findings and Referencing

Sources

PITCHTHIS IS MY PITCH FOR THE FILM I WANT TO MAKE. FIRSTLY THE ACTORS I WANT TO INCLUDE

ARE LIAM NEESON AND EMMA WATSON. LOOKING AT THE RESULTS OF MY PRIMARY RESEARCH THEY WERE THE TWO MOST POPULAR ACTORS OF THE PEOPLE WHO I ASKED FAVOURED. BY HAVING THESE TWO ACTORS I WILL BRING THE AUDIENCES WHO ARE FOND OF LIAM NEESON AND THE AUDIENCES WHICH ARE FOND OF EMMA WATSON TO GAIN A HIGHER PROFIT FROM THE TICKETS, DEPENDING ON THE AMOUNT OF PEOPLE VIEWING THE FILM. THE GENRE I HAVE DECIDED TO PICK IS ACTION/ADVENTURE AND SCI-FI/FANTASY DUE TO A.) FROM MY PRIMARY RESEARCH AND SECONDARY, THEY RESULT ON BEING THE HIGHEST SCORING GENRES AND B.) LIAM NEESON SPECIALISE IN ACTIONS FILMS SUCH AS TAKEN AND TAKEN 2 AND EMMA WATSON SPECIALISING IN FANTASY/SCI-FI FILMS SUCH AS HARRY POTTER. THE BUDGET I THINK I WILL REQUIRE WILL BE SIMILAR TO THE ‘AVENGERS ASSEMBLE’ BEING £220,000 DUE TO THE POPULAR ACTORS I WANT TO USE AND DUE TO THE GENRE AND MAKING IT WORK, I WILL HAVE TO USE SPECIAL EFFECTS. THE PRICE AND AMOUNT OF THE SPECIAL EFFECTS COMPUTER PROGRAMMES AND GREEN SCREENS I WILL HAVE TO USE AND GENERAL EQUIPMENT SUCH AS CAMERAS AND A FILM CREW. THE DATE I PLAN TO RELEASE TO MY FILM IS JANUARY 17TH – 24TH 2014. MY REASON BEING, AT THE BEGINNING OF THE MONTH A NEW PARANORMAL ACTIVITY FILM WILL BE RELEASED. FILMS BEFORE THIS ONE HAVE BEEN HIGHLY POPULAR AND BY RELEASING MY FILM AWAY FROM THE DATE OF THE NEW PARANORMAL ACTIVITY WILL PREVENT COMPETITION AND I WILL RELEASE MY FILM BETWEEN THE 17TH AND THE 24TH BECAUSE THERE IS BARELY ANY FILMS WHICH ARE GOING TO BE RELEASED SO I WILL HAVE NO COMPETITION.

BIBLIOGRAPHY – RESEARCH LOG

• HTTP://WWW.CLASSZONE.COM/BOOKS/RESEARCH_GUIDE/PAGE_BUILD.CFM?CONTENT=LIBRARY BY HOUGHTON MIFFLIN HARCOURT PUBLISHING COMPANY.

• HTTP://WWW.STATISTA.COM/STATISTICS/254115/FAVORITE-MOVIE-GENRES-IN-THE-US/ PUBLISHED BY NIELSEN

• HTTP://WWW.NYDAILYNEWS.COM/ENTERTAINMENT/TV-MOVIES/MOVIE-REVIEW-AVENGERS-ARTICLE-1.1068803 WRITTEN BY JOE NEUMAIER

• HTTP://UK.MARVEL.COM/AVENGERS-ASSEMBLE/ BY THE MARVEL COMPANY

• HTTP://WWW.IMDB.COM/TITLE/TT0848228/ BY IMDB

• HTTP://WIKI.ANSWERS.COM/Q/HOW_DO_3D_MOVIES_WORK BY APEPPER

• HTTP://WWW.MOVIEINSIDER.COM/MOVIES/-/2014/#.ULGT1OASIDL BY MOVIE INSIDER