BRM PROJECT – BEER INDUSTRYA RESEARCH & ANALYSIS

SPEAKERS :

GOSSPY THAKUR ANKUR CHANDRAPRANESH UPADHAYAYMONA KUKREJA SACHIN RAI

HISTORYBeer is older than recorded history

How and when it was discovered is unknownEvidence that barley was used for fermentation prior to the baking of breadLikely accidental discovery:

Grain at some stage of germination immersed in waterWild airborne yeasts land in waterNatural fermentationSome brave soul drinks this waterNot only was it tasty, but it got him/her buzzed!!!!

BEER BRANDS

INGREDIENTS IN BEER

MALTFrom CEREALSBARLEY, MAIZE, WHEAT , OAT RICE

HOPSHops add bitterness to the beer and

YEASTFERMENTATIONThrough Granules and froath fermented

water (90%)

SURVEY &RESEARCH

OBJECTIVES OF SURVEY To find out the different products of Beer.

To find out the market share of Beer products.

Study of people choice among various Beer drinks.

To find out the customers satisfaction about the Beer products.

To find out the availability of the product.

To find out the effect of advertisement on people.

To find out the difference in price structure of various beer available in market.

Scope of the Study Various companies offering Beer can use it for

forecasting.

The project was done to identify the issue of decision making, taste, preference, awareness, etc.

The survey was in the Powai region of Mumbai .

The time duration for the research work was one month.

Methodology

1. Type of research design -› Descriptive

2.Collection of data-› 1.Primary data have been collected through surveys.

Personal interview technique has been used for conducting the survey. Data collection has been done through the use of

structured questionnaire.

› 2.Secondary data have been collected from Internet. Primary data have been collected through surveys. Personal interview technique has been used for conducting the survey.

Time was not sufficient to conduct detailed study.

Respondent are very less in sample size to draw the conclusion.

Some of the respondents were not willing to answer.

Real answers were not given.

Like any other research the limitation of personal bias of respondents limits the scope of study.

Findings are based on the survey done in month of Jan.-Feb. so the results may differ in other months.

LIMITATIONS OF THE STUDY

DATA ANALYSIS

Q.1,Q.2,Q.3

18-22 WheatRicebarley

WheatRicebarley

WheatRicebarley

WheatRicebarley

WheatRicebarley

WheatRicebarley

WheatRicebarley

WheatRicebarley

18-22

22-30

22-30

Above 40

30-40

30-40

Above 40

ingredient

Q.4.SUMMERS EFFECT THE SALES

sale summersfhhghghgh

SUMMERS

LIKELIHOOD RATIO TEST

at bar eating out at a party watching a game

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Q.5-OCCASION

CLUSTER ANALYSIS(Q.6,7,8)

COLOUR

GOLDEN DARK BROWN LIGHT BROWN PALE YELLOW

30.00

40.00

60.00

THANK YOU