research methods sess1

8/9/2019 Research Methods Sess1

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Copyright Amity University1

PAN African eNetwork ProjectMasters in Business Administration IB

RESEARCH METHODOLOGYSemester - I

Prof. Debashish Chaudhary


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Copyright Amity University

Introduction

Reser!h is !ompose" o#t$o $or"s %re& ' %ser!h&

mens to ser!h gin

To ser!h #or ne$ #!ts


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To mo"i#y o("er ser!h in

ny )rn!h o# *no$(e"ge

Systemti! e##orts to ginne$ *no$(e"ge


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Why

Research?? To so(ve pro)(em

To St+"y Tren"

To #!e !h((enge


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To +n"erstn" the mi",sets-

tstes n" pre#eren!es

To get inte((e!t+( .oy

To serve so!iety

To get respe!t)i(ity

Why Research?? Contd


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Research Means

Choosing reser!h pro)(em n""e#ining spe!i#i! hypothesis or

reser!h /+estions

0orm+(ting the reser!h "esign


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Co((e!ting "t

Co"ing n" preprtion o# the res+(tsn" n(ysis

nterprettion n" presenttion o#

"t

Research Means Contd



O!"#CTI$#% O&

R#%#'RC(



Research

objectives To "is!over ne$ #!ts

To veri#y n" test ne$ #!ts

To n(yses n event or pro!ess or

phenomen to i"enti#y the !+se n"e##e!t re(tionship

Cont



Research

objectives

To "eve(op ne$ s!ienti#i! too(s- !on!eptsn" theories to so(ve n" +n"erstn"s!ienti#i! n" non s!ienti#i! pro)(em

To #in" so(+tions to s!ienti#i! n"

nons!ienti#i! n" so!i( pro)(em

To over!ome or so(ve the pro)(em

o!!+rring in o+r every"y (i#e2



R#%#'RC(

M#T(O)O*O+



ResearchMethodolo-y Means

' system of models,

procedures and techni.uesused to find the results of aresearch problem is called

research methodolo-y



A s!ien!e o# st+"y ho$ reser!h is"one s!ienti#i!((y

Metho"o(ogy he(ps to +n"erstn" noton(y the pro"+!ts o# s!ienti#i! in/+ire)+t the pro!ess itse(#



Importance of

ResearchMana-ement

3ro"+!t i"enti#i!tion

Demn" i"enti#i!tion

3ro"+!t "eve(opment



3ri!ing

Design o# "vertisement

Mr*et Segmenttion

4+ying 4ehvior

Importance of Research



/roduction 0ore!sting

nventory Contro(

5o),Shop S!he"+(ing

6+(ity Contro(




/ersonnel

Mngement 3(nning

3er#ormn!e ppris( system




Le"ership sty(e

Trining Metho"s

L)o+r $e(#re st+"y



T/#%

O&R#%#'RC(


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Types of Research

' research can be classified as follo0s

E7p(ortory Reser!h

Des!riptive Reser!h

An(yti!( reser!h



6+ntittive Reser!h

6+(ittive Reser!h

Con!ept+( Reser!h

Mo"e(ing Reser!h

Types of Research


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E7p(ortory reser!h is most!ommon(y +nstr+!t+re"-

%in#orm(& reser!h tht is+n"ert*en to gin)!*gro+n" in#ormtion)o+tthe gener( nt+re o# thereser!h pro)(em2

#1ploratory Research



t is +s+((y !on"+!te" $hen the

reser!her "oes not *no$ m+!h

)o+t the pro)(em n" nee"s""ition( in#ormtion or "esires

ne$ or more re!ent in#ormtion2




A reser!h $hi!h n(y8es the "t n"e7p(ores the possi)i(ity o# o)tining s

mny s re(tionships s possi)(e

)et$een "i##erent vri)(es $itho+t*no$ing their en" pp(i!tions2

E7mp(e9, Litert+re S+rvey- E7perien!e

s+rvey



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This type o# reser!h !rrie" o+t spe!i#i!o).e!tives n" hen!e it res+(ts in "e#inite!on!(+sion2 Des!riptive reser!h is +n"ert*en to

provi"e ns$ers to /+estions o# $ho- $ht- $here-$hen-

n" ho$ : )+t not $hy2

Cont

)escriptive Research


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E7mp(e9,

: ;ht is the pss rte #or

prti!+(r !o+rses2 O).e!tives o# the reser!h

?2 Reser!h "esign


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@2 Dt !o((e!tion

2 Dt n(ysis

B2 nterprettion o# "t

2 (i"tion o# reser!h


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C'%#


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C'%#

n pro.e!t !on"+!te" #or m.or

!ons+mer #irm the mngement

#!e" the pro)(em $s ho$ torespon" to pri!e !+t initite" )y

!ompetitor2


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The firm6s research staff initiallyidentified the problem and

su--ested2

a7Reduce the price

b7Maintain the price and increase the

price heavily


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c7 Reduce the price partially and

moderately increase the

advertisement cost


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8one of the above 0or9ed

'n outside researcher 0asbrou-ht and the problem 0as

redefined as improvin- themar9et share as2


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a7 Improvin- the mar9et share

b7 /rofitability of the product

line


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5:#%TIO8%???

;7What 0as 0ron- 0ith theproblem 0hich 0as defined?

'ns2

/roblem )efined too narro0ly


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=7 (o0 do you develop amar9etin- strate-y for a

brand?

'ns2

!y increasin- the brand e.uity


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>7 (o0 do you improve thecompetitive position of the

firm?

'ns2

!y improvin- the mar9etin- mi1


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5:#%TIO8%

??

5:#%TIO8%???


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5:#%TIO8%???

12 ;ht "o yo+ men )y reser!h inRe"mn n" Mory De#inition

research methods sess1

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