1. Researching the Market Place 2. NME MagazineNME is an indie/ rock magazine, thefrequency of publication is weekly atthe price of 2.20. NME stands fornew music express, and was firstlaunched in 1952 bringing its readersthe finest new music, championingthe latest exciting artists.The intended audience of the magazine is aimed at men aged between 17and 30 years of age, this illustrates that the content of the magazine is mostrelevant to this age range and gender. However the average age of readers is25 years old. The population of readers consists of 73% male and 27%female.http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf 3. This is a copy of NME magazine This is a copy of NME magazinedated the 7th March 1952dated the 27th October 2012 4. Q MagazineCIRCULATION64.596 READERSHIP 411,000Q magazine celebrates everything great about rock and roll and was first published in 1986. Themagazine has a mission to produce magazines that brings music alive, drawing together the biggeststars, the most exciting phenomena, new artists and a dose of irreverence to create an unmissablewide screen picture of what rock and roll is all about. Featuring artists such as U2, Adele, Oasis,Radiohead and Lady Gaga.The frequency of publication is monthly, and every issue features star interviews, the monthsmoments in music and investigations into the world of rock and roll. Each month Q displayscomprehensive reviews section gives the last word on all the most important new releases andreissues.Q magazine is priced at 3.99 per issue. Qmagazine is unisex and therefore enablesboth genders to relate to the magazine.However more males reed the magazine. Theage range in which the magazine is mostpopular is between the ages 15 and 24 as thisage range is built up of 38% of the populationof readers. 5. Q is the UKs number one actively-purchased music magazine.Q is about quality and character. Qs readers prize its lavishphotography, in-depth reporting and sense of humour.Q is about authority and opinion. It stands for the music thatmatters, the stars who make it and the people who love it. Q is trusted and influential. A positive review in Q can make abands career and Qs major interviews reverberate aroundThis is a copy of the second issue,dated : November 1986the world.Q gets unparalleled access to the biggest stars in rock and roll. Qs audience is younger and more affluent than any othermusic monthly. 97% of readers rate Q as a quality magazine.In research it outperforms competitors on measures such asbest interviews, writing and awards winning photography. This is a copy of Q magazine dated:March 2012 http://magazines.bauermediaadvertising.com/magazines/detail/Q 6. KERRANG Magazine CIRCULATION 42,203READERSHIP378,000Kerrang! magazine is one of the worlds biggest weekly music magazine and the firstissue was published on June 6th 1981. Kerrang! magazine consists of a rock genre, itsfrequency publication is weekly and costs 2.20. The rock genre includes, hard rock,heavy metal, classic rock and indie rock. The intended target audience for Kerrangmagazine is aimed at both male and females aged between the years 16 and 23, thehighest percentage of readers being aged 15-24 and mostly viewed by males.Each published issue will include coverage on aspects such as bands and scenes thatwill guarantee readers to be provided with a variety and that their passionateappetite for their favourite bands as well as their desire to be introduced to newmusic and artists.The total page content of the magazine isusually 88 pages per issue.http://magazines.bauermediaadvertising.com/magazines/detail/kerrang 7. This is a copy of the first issue of This is a copy of Kerrang!Kerrang! Magazine, dated JuneMagazine, dated July 2012 1981