research into bauer media, ipc and future publishing
DESCRIPTION
Research into Bauer media, IPC and Future publishing. By Sophie Lac ey. Bauer research. Bauer Media is a subsidiary (sister company) , with Bauer Publishing being the conglomerate (parent company). - PowerPoint PPT PresentationTRANSCRIPT
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C
RESEARCH INTO BAUER MEDIA, IPC
AND FUTURE PUBLISHING
By Sophie Lacey
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Bauer research• Bauer Media is a subsidiary (sister company), with Bauer Publishing being the conglomerate
(parent company).• Bauer Media is a mainly UK based company and sells two main platforms (magazines and
radio.) They publish 54 magazine titles and own a lot of radio stations. Furthermore they own 50% of Box TV with Channel 4 owning the other half. This acts as the content subsidiary which include: 4Music, The Box, Heat, Kerrang!, Kiss, Magic and Smash Hits.
• Out of all the magazines they publish, 3 are music magazines (Kerrang!, Mojo and Q.) Kerrang! And Q feature synergy as they are available on other platforms like TV channels and radio stations.
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IPC Media research• IPC Media is a subsidiary (sister company) to the Time Warner Company which is
the conglomerate (parent company). IPC Media publish 74 different magazines in which 2 are music magazines (NME and Uncut.) With NME being a multi-platform brand which shows synergy as there is NME.com and NME video.
• The Time Warner Company is an American company that was founded in 1990 it’s the second largest media conglomerate in the world.
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Future Publishing research• This is an independent publishing company as it is not owned by any
conglomerates. • It started in 2006 and is the sixth largest publishing company in the UK. • They publish 65 magazines and 6 of these magazines are music magazines.
(Guitarist, Guitar techniques, Total guitar, Rhythm, Future music and Computer music.)
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Future Publishing website
This is what Future Publishing say about their company, it is taken from the websitehttp://www.futureplc.com/about/