Research Interests

The Marketing Area

Research Interestsof the York University Faculty of Liberal Arts and Professional Studies

September 5, 2014Meet UsPilar CarbonellLee LiManfred MauteLouise RipleyAlexander RusetskiKim SnowAndreas StrebingerJodie Whelan

Know What We Teach (NOT this Misunderstanding of Marketing)

Know Some Common Marketing TermsIf you see a gorgeous woman at a party and you say to her, Hi, I am very rich. Marry me! that is Direct Marketing. If she walks up to you and says, Hi, you are very rich. I want to marry you that is Brand Recognition. If you call her the next day and say, I am very rich. Marry me that is Telemarketing. If she slaps your face when you say, Marry me that is Customer Feedback. Lee Li Fifteen Words(on a more serious note)Professor Li maintains, If you know a topic, you can describe it in 15 or so words. Heres a set forMarketing:

Some of our Favourite Research Titles

Pilar CarbonellFavourite Paper Titles

Carbonell, P. and A. I. Rodriguez-Escudero (2014) Antecedents and Consequences of Using Information From Customers Involved in New Service Development. Journal of Business and Industrial Marketing 29(2):112 122

Carbonell, P. and A. I. Rodriguez-Escudero (2013) Management Control, Role Expectations and Job Satisfaction of New Product Development Teams: The Moderating Effect of Participative Decision-Making. Industrial Marketing Management 42(2):248-259

Lee Li Favourite Paper TitlesLi, Lee (2013) "Liability of CountryForeignness and Liability of Regional Foreignness: Their Effects onGeographic Diversification and Firm Performance. Journal of International Business Studies 44(6):635-647This project investigated the differences between home region diversification and host region diversification. Li, Lee (2014) Inconsistencies in International Product Strategies and Firm Performance. Journal of International Marketing 22(3): In press This project examined firms' productstrategies across countries.

Manfred MauteFavourite Paper TitlesKong, Raymond T. and Manfred F. Maute (2012) Modeling the Effects of Socio-Demographic, Psychographic and Relationship Characteristics on Share of Wallet for Financial Services. Journal of Business and EconomicsNaumenko, Olga and Manfred F. Maute. Contrasting General/Observable and Product-Specific/Unobservable Approaches to Market Segmentation of a Value Expressive Financial Service. Forthcoming in Journal of Service Science

Louise Ripley Favourite Paper Titles

Ripley, M Louise(2011) Plato, Socrates, Hunt, and Rotfeld: Eigenforms of Academic Collaboration. The Journal of Systemics, Cybernetics and Informatics 9(5):18-23

Ripley, M Louise (2013) Argument, Advertising, Ethics, and Dogs: MultiModal Argumentation Once More With Feeling. Seventh International Multi-Conference on Society, Cybernetics and Informatics, IMSCI 2013. Special Tract on Interdisciplinary Research, Education and Communication (http://www.iiis.org/Proceedings/2013Proc/ViewProc2013.asp?id=SA0213p (July)

Alexander RusetskiFavourite Paper Titles (Alex is on sabbatical)

Rusetski, A. (2014) Pricing by Intuition: Managerial Choices with Limited Information. Journal of Business Research 67(8):1733

Rusetski, A., J. Andrews, and D.C. Smith (2014) Unjustified Prices: Environmental Drivers of Managers' Propensity to Overprice. Academy of Marketing Science Journal 42(4):452-469

Kim SnowFavourite Paper Topics

Services Marketing

Andreas Strebinger Favourite Paper TitlesStrebinger, Andreas (2011) Brand Architecture - Strategies Between a House of Brands and a Branded House As Well As Between Local and Global Brands. 2nd edition. Wiesbaden (Germany) [in German]. Gabler Edition Wissenschaft: 632 pages

Strebinger, Andreas (2014) Rethinking Brand Architecture: A Study on Industry, Company- and Product-Level Drivers of Branding Strategy. Forthcoming in European Journal of Marketing. Volume 48(9/10)

Jodie WhelanFavourite Paper Titles

Whelan, Jodie, Miranda R. Goode, June Cotte, and Matthew Thomson. The Consumer Regulation Scale: Strategies for Regulating Responses to Consumption Cues, under review at Journal of Consumer Psychology

Whelan, Jodie, Allison R. Johnson, Tara C. Marshall, and Matthew Thomson. Relational Domain Switching: Consumption Relationships Compensate for Interpersonal Insecurity. Under review at Journal of Consumer Research

The EndWe Hope Youve Enjoyed Sharing Our Research Interests!Brought to you by the Marketing Area of Atkinson at York

http://www.yorku.ca/laps/sas/

#MarketingYorkAtkinson

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