Requirements of the EliteMarkets

Declan Mc Ardle B.S.Eq.Sc, B.H.S. II, SC, SM

Teagasc

Elite Markets

• Foal and 3 yr oldmarkets

• Top 20% of salesresults based onGoresbridge andCavan

Results 2009

• Foals – €3393.18

• 3 yr olds –€6247.70

Results 2009

• Best 3 yr old – €15,000

• Best Foal - €7000

Europe

• Oldenburg (Foals)• Top price:€15,000• Lowest price: €3,500• Average price: €5,592

Europe

• KWPN– Elite Veiling– Average– €13.131- colts– €7.542- fillies

Europe

• Danish Warmblood• 3 yr old stallions –• Average - €29,000• Sale topper - €132,000• Lowest price - €8,000

Requirements involved

• Product• Production of Product• Marketing and Presentation of

Product

Product

Market RequirementsMarket Requirements

• First – Identifythe market

• Second –Identify that

market’srequirements

Product

Breed the Best to theBest to get Better

New Breeding Policy

• Stallion classification• Traffic Light system• Green – recommended for breeding• Amber – preliminary recommendation for

breeding• Red – not recommended for breeding

Breeding Policy

• Mare Classification System• Mares assessed on their

– Pedigree– Gaits– Conformation– Athleticism– Veterinary

• Linear Scoring

Star Ratings (1 – 5)

• ‘Recommended forBreeding' stallions

• * 2 clear rounds at N.Grand prix or produce2 progeny at 1.40m

• ** 2 clear rounds atCSI 2* level orproduce 2 progenythat jump at GrandPrix level

Star Ratings

• ‘Recommended forBreeding' stallions

• *** 2 clear rounds atCSI3* or Produce 2progeny that jump 2clear rounds at CSI2*level

• **** 2 clear rounds atCSI4*/CSIO4* level orproduce 2 progenythat jump 2 rounds atCSI3*/CSIO3* level

Star Ratings

• ‘Recommended forBreeding' stallions

• ***** 2 clear rounds atCSI5*/CSIO5* level orproduce 2 progenythat jump 2 clearrounds atCSI4*/CSIO4* level

Star Ratings - Mares

• Above average mares

Progeny

Own Performance

Performance Record –Open Competition

Athletism/Gait Assessment/Veterinary InspectionPedigree AssessmentLinear Conformation

Market RequirementsMarket Requirements

• Sound• Conformation• Temperament• Movement• Athleticism

Producing Animal

• Nutrition• Hoof care• Parasite control• Training program

– Peaking by tomorrow

Promoting your animal

• Sales Catalogue• Pictures• Video Clips• Internet

Information

• Sire - Ustinov

• Dam - CavalierRoyale

• €7,000

Information

• Harley• Sire –

Harlequinn duCarel

• Dam – Cruising

• €15,000

Information

• Corbeagh Cruise• Sire – Cruising• Dam by Clover Hill

• €12,250

Information

• KWPN – EternalFlame

• Sire – Mr. Blue• Dam - Baloubet de

Rout

• €20,000

Summary

• Have a plan• Decide on market• Produce animal• Market animal