request for proposals for the provision of professional ... tender... · request for proposals for...

Issue: 1 Issue Date: 28/02/2014

REQUEST FOR PROPOSALS FOR THE PROVISION OF PROFESSIONAL SERVICES

(STRATEGY) FOR BUSINESS DEVELOPMENT, MARKETING AND STRATEGY AT

AIRPORTS OPERATED BY AIRPORTS COMPANY SOUTH AFRICA SOC LIMITED (ACSA)

Tender Number: : COR169/2018

Issue Date : 23 January 2018

Closing Date : 23 February 2018 at 14:00

Briefing Session Date and Time : 09 February 2018 at 12:00pm – 13:00

Clarification : 16 February 2018 at 14:00pm

Bidding Company Name

Representative Name

Signature

Contact details

Date


INDEX

1. Section 1: Instructions to Bidder

1.1. Collection of RFP document

1.2. Submission of bid documents

1.3. Late Bids

1.4. Clarification and Communication

1.5. Compulsory briefing session

1.6. Bid Responses

1.7. Disclaimers

1.8. Validity period

1.9. Confidentiality of information

1.10. Anti-Corruption Hotline

2. Section 2: Pre-Qualification Criteria

3. Section 3: Background, Purpose and Scope of work

3.1. Background 3.2. Purpose 3.3. Scope of work

4. Section 4: Preference Points and Price

4.1. Preference points claims 4.2. Maximum point allocation 4.3. Definitions 4.4. Adjudication using a point system 4.5. Award of business where bidders have scored equal points 4.6. Points awarded for price 4.7. Points awarded for B-BBEE status level of contribution 4.8. B-BBEE Declaration Form 4.9. Sub-Contracting 4.10. Declaration with regards to the Bidder

5. Section 5: Evaluation Criteria

5.1. Evaluation Criteria Overview

5.2. Evaluation Criteria Approach

5.3. Pre-qualification


5.4. Mandatory Requirements

5.5. Functionality/Technical

5.6. Price and B-BBEE

6. Section 6: Returnable documents

6.1. Mandatory documents

6.2. Other returnable documents

6.3. Validity of submitted information

7. Appendices

Appendix A Cover letter

Appendix B Declaration of Interest form

Appendix C Declaration of forbidden practices form

Appendix D Briefing session form

Appendix E Acceptance of RFP Terms and conditions

Appendix F Company registration documents

Appendix G Joint Venture (JV) Agreement (If applicable)

Appendix H Latest Verified/Prepared/Audited Financial Statements or Bank Statements

Appendix I Tax Clearance Certificate

Appendix J Original or Certified copy of B-BBEE Certificate/Sworn affidavit

Appendix K Company profile

Appendix L Pricing Schedule

Appendix M Central Supplier Database Report

Appendix N Proposal as per Functionality requirements


1. SECTION 1: INSTRUCTIONS TO BIDDERS

6.4. Access to RFQ documents

Tenders are available on www.etenders.gov.za. Kindly print and complete.

6.5. Submission of bid documents

The envelopes containing bid documents must have on the outside, the bidder’s return address, the full

description of the tender, tender number and the details of the Tender Management Office/Procurement

department where the bid will close. The documents must be signed and completed by a person who has

been given authority to act on behalf of the bidder. The bottom of each page of the bid documents must be

signed or stamped with the bidder’s stamp as proof that the bidder has read the tender documents. Bid

documents must be submitted STRICTLY on or before 23 February 2018 at 14:00 (PM).

6.5.1. Hand delivery:

The bid document must be delivered to the Tender Management Office located at the address

below

Tender Box A

The tender box is located at

ACSA Office

North Wing

3rd Floor

OR Tambo International Airport

6.6. Late Bids

Bids which are submitted after the closing date and time will STRICTLY not be accepted.

http://www.etenders.gov.za/


6.7. Clarification and Communication

Name: Onalenna Vilakazi

Designation: Senior Commodity Specialist

Tel: 011 723 2778

Email: [email protected]

6.7.1. Request for clarity or information on the tender may only be requested until Friday 16 February

2018 at 14:00 (PM). All responses to queries or for clarity sought by a bidder will also be sent to

all other entities which have responded to the Request for Bids within forty-eight (48) hours of

clarification sought.

6.7.2. Bidders may not contact any ACSA employee on this tender other than those listed above. Contact

will only be allowed between the successful bidder and ACSA Business Unit representatives after

the approval of a recommendation to award this tender and publication of all participants on

National Treasury eTender portal. Contact will also be permissible in the case of pre-existing

commercial relations which do not pertain to the subject of this tender.

1.1. Compulsory Briefing Session

A compulsory briefing session shall be held at ACSA Corporate Office on the date and time stipulated below:

Briefing Session

Airports Company South Africa (ACSA)

Riverwoods Office Park

24 Johnson Road

Bedfordview

Oaks Building - Corp Boardroom 10

Date: 09 February 2018

Time: 12:00 – 13:00PM

mailto:[email protected]


6.8. Bid Responses

Bid responses must be strictly prepared and returned in accordance with this tender document. Bidders will

be disqualified where they have not complied with any of ACSA’s requirements in terms of this tender

document. Changes to the bidder’s submission will not be allowed after the closing date of the tender. All

bid responses will be regarded as offers unless the bidder indicates otherwise. No bidder or any of its

consortium/joint venture members may have an interest in any of the other bidder/joint venture/consortium

participating in this bid.

6.9. Disclaimers

It must be noted that ACSA reserves its right to:

6.9.1. Award the whole or a part of this tender;

6.9.2. Split the award of this tender;

6.9.3. Negotiate with all or some of the shortlisted bidders;

6.9.4. Award the tender to a bidder other than the highest scoring bidder where objective criteria allow;

6.9.5. To reject the lowest acceptable tender received; and/or

6.9.6. Cancel this tender.

6.10. Validity Period

6.10.1. ACSA requires a validity period of one hundred and twenty (120) calendar days calculated from

the closing date for Bid submission. During the validity period of the tender the prices which have

been quoted by the bidder must remain firm and valid.

6.10.2. During the validity period the prices which have been quoted by the bidder must remain firm and

valid. It is only in exceptional circumstances where ACSA would accommodate a proposal to change

the price.

6.11. Confidentiality of Information

6.11.1. ACSA will not disclose any information disclosed to ACSA through this tender process to a third

party or any other bidder without any written approval form the bidder whose information is sought.

Furthermore,


6.11.2. ACSA will not disclose the names of bidders until the tender process has been finalised and

published on National Treasury eTender Portal.

6.11.3. Bidders may not disclose any information given to the bidders as part of this tender process to any

third party without the written approval from ACSA. In the event that the bidder requires to consult

with third parties on the tender, such third parties must complete confidentiality agreements, which

should also be returned to ACSA with the bid.

6.12. Hot – Line

ACSA subscribes to fair and just administrative processes. ACSA therefore urges its clients, suppliers and

the general public to report any fraud or corruption to:

Airports Company South Africa TIP-OFFS ANONYMOUS

Free Call: 0800 00 80 80

Free Fax: 0800 00 77 88

Email: [email protected]

mailto:[email protected]


2. SECTION 2: PRE-QUALIFICATION CRITERIA

2.1. In terms of the PPPFA Regulation 4, an organ of state can apply pre-qualifying criteria to advance certain

Designated Groups.

2.2. Accordingly, only bidders with a level 1-3 BBBEE contributor status will be considered.

2.3. Bidders must submit a valid BBBEE certificate as issued by a SANAS approved verification agency or a

sworn affidavit in case of EME and QSE, CIPC documents and audited/verified/prepared financial

statements in order to be evaluated to pre-qualify for this tender. ACSA reserves the right to consider any

pertinent information necessary to evaluate the bidder in this regard.

2.4. By submitting a bid, the bidder certifies that the information and documents provided are true, correct and

devoid of any fraudulent misrepresentations. ACSA reserves it right to seek further legal action in the event

that the bidder fails to comply with this paragraph 2.4.

2.5. A bidder that fails to meet the above-mentioned pre-qualifying criteria, will be disqualified. Please

submit below documents required for the pre-qualification.

PRE-QUALIFICATION CRITERIA RETURNABLE DOCUMENTS AND INFORMATION SUBMITTED

[Yes or No]

Valid certified copy of a BBBEE certificate or valid original or Sworn-Affidavit

Companies Intellectual Properties Commission (CIPC) documents

Latest 3 years Financial Statements


3. SECTION 3: BACKGROUND, PURPOSE AND SCOPE OF WORK

3.1. Background

3.1.1. Since inception approximately 25 years ago, Airports Company South Africa Limited (ACSA) has

transformed into a focused, profitable and commercial enterprise that is market-driven and

customer service oriented. The principal ACSA sites comprise of major international airports

namely O.R. Tambo (ORTIA), Cape Town (CTIA) and King Shaka (KSIA). The other sites are,

Bram Fischer (Bram), Upington (UTN), Port Elizabeth (PLZ), East London Airport, George Airport,

Kimberley Airport and the Corporate Office.

3.1.2. Airports Company South Africa (SOC) Limited (“ACSA”) leases its infrastructure to a wide range

of tenants, who operate their businesses under the guidance of ACSA. These tenants operate

independently as some are privately owned, while some are franchise stores. Commercial

Marketing supports all the functions within commercial i.e. Retail, Car Park, Property

Management, Car Rental, Property Development and Advertising. For these functions to generate

revenue and achieve their objective, Commercial Marketing must assist in promoting these

functions.

3.1.3. ACSA Commercial Department collects leasing funds from these tenants either in a form of a

percentage from the tenant’s revenue and by the square metre size of the allocated store space.

In conjunction to collecting leasing funds from the tenants, ACSA also receives 0.5% of total tenant

revenue to go towards the marketing fund of the tenant. As the tenants are operating in an Airport

environment, ACSA assists these tenants with advertising using the marketing fund collected from

the tenants.

3.1.4. Business Development’s mandate includes the marketing of “ACSA’s intellectual property (IP) i.e.

the capabilities in terms of knowledge and services to external customers and partners. The three

functions that marketing is supporting are: Opportunities Development & Investment, Traffic

Development, and Destination Marketing. These three (3) functions are part of the key pillars

supporting the Business Development mandate.

3.1.5. In order for Business Development and Commercial Marketing functions to achieve their strategic

objectives as set out by ACSA vision 2025, the development of Marketing strategy as a key

enabler need to be in place and endorsed through ACSA’s governance framework (Executive

Committee, Board Investment Committee and the Board of Directors). Business Development is

structured into four strategic functional areas, namely Traffic Development, Market Research &

Analysis, Marketing (specific to marketing the ACSA value Propositions), and Opportunities

Development & Investment.


3.2. Purpose of this Tender

3.2.1. The purpose of this Request for Proposal (“RFP”) is to appoint a suitably qualified Service Provider

to assist in the Business Development (Opportunities Development & Investment, Traffic

Development and Commercial Marketing) strategy formulation. The focus will be on the

development and presentation of robust business and functional strategies that support

Opportunities Development & Investment and Traffic Development functional areas. Destination

marketing will also be a function to underpin these two functional areas, especially Traffic

Development.

3.2.2. Business Development Marketing will provide the Service Provider with the vision, guidelines,

internal capabilities and areas of focus. The Service Provider will be expected to provide market

intelligence to support and build the Business Development Marketing strategy.

3.3. Scope of Work

ACSA expects the successful bidder to demonstrate the following experience and expertise to successfully

deliver against the scope and objectives of this project.

3.3.1. Commercial Marketing

The Service Provider must have a proven track record in marketing strategy development for

multinational companies, and/or local companies/entities that execute a commercial marketing

function. It would be advantageous if the Service Provider has experience in developing similar

strategies for other airport operators. The successful Service Provider must have the capacity to

provide, inter alia, the following services:

- Market analysis – scanning the competitive landscape and operating environment and

identifying opportunities

- Market segmentation (retail, car park, property, car rental, leasing and advertising) highlighting

key demographics

- Industry analysis – benchmark global best practices for each of the functions in Commercial

(Retail, Car Park, Advertising, Leasing, Car Rental and Property)

- Competitor analysis

- Development of a tailored strategy for each of the pillars within commercial marketing (retail,

car parking, property development, car rental, property management and advertising)

- Selection of effective marketing platforms for each of the functions within commercial

marketing

- Full Integrated Marketing Communication plan per functional area within commercial

marketing

- Develop an implementation plan (go-to-market plan)

- Provide Insights


3.3.1.1. Commercial Marketing Revenue Streams:

a. Retail

b. Property (asset) Management i.e. Leases/Rentals and Property/Infrastructure Development

c. Car Park and Car Rental

d. Advertising

a. Retail

Airports are a unique environment, in that people go there for travel. The mindset of these

consumers is purely to get to the next destination, some are anxious for different reasons. The

consumer mix is also very diverse because these consumers are of different background, age,

economic status etc. What is advantageous though to retailers, is that there is a captive audience

which is at the Airport for a limited time period. In this time period, this captive audience must be

enticed to spend in our retail environment.

ACSA as the landlord, collaborates with the tenants to craft ways of enticing these consumers.

The way these consumers are enticed is through using various communication platforms, this

method is termed a campaign. Tenants cannot only market their own businesses, but it needs to

be co-ordinated by the landlord (ACSA), so there is structure in how we communicate, because if

this is not done in this manner, there could be clutter at ACSA’s terminals with advertising

everywhere.

The successful Service Provider will assist with the preparation of a Retail Marketing strategy that

forms part of the overarching Business Development strategy. The successful Service Provider

should have capacity to provide, inter alia, the following services:

- Formulation of Retail Marketing strategy for our 3 International Airports

- Identifying opportunities to target consumers to spend, and those that are spending to spend

more (increase Average Spent Per Unit - ASPU)

- Develop a full Retail Integrated Communications Plan

- Develop an implementation plan.

b. Property Management (Leasing/Rental) and Property Development

ACSA is the owner of the Airport precinct i.e. land and some of the infrastructure. In this function,

ACSA plays a role of a developer by leasing land and allowing entities to build their own

infrastructure. Some of the properties on this land (Airport precinct), are owned by ACSA such as


the Intercontinental Hotel. It is in ACSA’s best interest to market opportunities to developers and

business entities about the opportunities of operating within the Airport precinct. The Business

Development Marketing team will support the commercial strategy to specifically market ACSA’s

Real Estate and available opportunities to entice developers and tenants to lease land and/or

buildings. This requires a business-to-business marketing approach and should be pitched

appropriately to the target audience.

The successful Service Provider should have capacity to provide, inter alia, the following services:

- Knowledge and track record of Real Estate industry

- Identify suitable communications platforms to communicate to the target audience

- Propose suitable elements to form part of a sales toolkit for this specific environment

- Recommend bodies that ACSA can partner with in enhancing awareness within the property

environment

- Segmentation of this market

- Market analysis.

c. Car Parking and Car Rental

A Car Park and Car Rental marketing strategy that will encourage travellers to use our parking,

while promoting the car rental business based at the airport. This strategy has to highlight the

convenience and safety of leaving your car as a passenger at the airport, and the convenience of

using rental cars when landing at our airports. The strategy has to be demonstrate how it will

address the uncomfortable perception that “it is expensive to park at the airport”, while addressing

car rental as an alternative to using other modes of transport leaving the airport.


- Develop the appropriate strategy to entice travellers and non-travellers visiting the airport to

park their cars at the airport

- Develop a communications plan on how to target this type of market

- Develop a thorough market and competitor analysis

- Develop an implementation plan


d. Advertising

One of the key components of the property strategy is advertising. The asset (building) has been

commercialised in that ACSA allows Corporates to put up advertising for their benefit, while this

is a revenue stream for ACSA. Advertising will not only be done on the building itself, but there will

also be opportunities for corporates to push their own advertising promotions inside our airport

terminals.


- Developing the appropriate strategy for Building advertising

- Develop a plan of action of how ACSA can target and promote advertising space

- Develop an implementation plan.

3.3.1.2. Business Development Marketing

ACSA has recently implemented a new operating model, which will allow the business to operate

more efficiently and have the agility to respond to market changes. For this reason, Business

Development was formed, to also allow ACSA to pro-actively acquire business instead of only

allowing the business to just grow organically. There are four functions within Business

Development, Opportunities Development & Investment (ODI), Traffic Development (TD), Market

Research & analysis (MRA) and Marketing.

Marketing and MRA will play a support role to the other two functions (ODI &TD), and must develop

a strategy that will align to the two functions’ objectives. In this document, the focus is more on

delivering the marketing strategy to support ODI & TD, the three other functions have an existing

strategy that marketing must align to drive a common departmental objective. Business

Development Marketing not only supports the Business development function, but also the

commercial function. This document addresses both the two marketing functions and the strategy

that will be formulated will speak to both these areas.

3.3.2. Opportunities Development & Investment (ODI)

ODI is responsible for the development and management of the delivery of investment

opportunities and service provision opportunities. The investment opportunities are primarily

investment opportunities in airport assets although non-airport investment opportunities may be

pursued on an opportunistic basis. The airport investments are made as stand-alone equity

investments or as co-investments in a consortium holding a concession.

- ODI’s product offering is selling of airport services to external clients, acquisition and

management of airport investments, airport concessions and airport related investments


- Airport investments, concessions and related investments

- Acquisition of equity in airports

- Investment in greenfield & brownfield airport concessions

- Investment in airport related businesses

Airport services provision to external clients

- Training services

- Consultancy services (management & technical)

- Technical services

- Airport management services

3.3.2.1. Digital Marketing

Business Development is the lead for the marketing function for the organisation as a whole. For

this reason, all the Digital marketing elements will be driven from the Business Development

Marketing function. The digital marketing elements will include:

Digital Advertising

- Develop a digital strategy that will position Airports Company South Africa with the ability to

promote and position Business Development services and offerings through: Airports

Company South Africa website, Aviation related websites, Google Ad words, Facebook and

LinkedIn

Social Media

- Formulate a social media strategy that will allow Airports Company South Africa to be agile in

engaging with the intended target audience. Social media is key in that it allows customers to

engage with the brand and receive instantaneous responses, and this will be driven through:

Facebook, LinkedIn, Instagram and Twitter

Design and development

- Airports Company South Africa will be required to place relevant content on its corporate

website, but also in other relevant websites that the target audience consumes. There need

to be a clear digital strategy of how the target audience will be segmented and subsequently

targeted on digital platforms to maximise reach.

- The digital development also requires that Airports Company South Africa have an app that

will be aligned to the corporate and e-commerce websites. This app will allow passengers and

customers who will be shopping from Airports Company South Africa retail, to conveniently


make purchases from the app. This will require an integration of an e-commerce platform to

allow consumers to transactions.

3.3.3. Traffic Development (TD)

ACSA has acknowledged that there is a threat to the hub status of its International Airports (O.R.

Tambo International in particular) due to competition from upcoming continental hubs. A proactive

marketing approach to support Traffic Development in fulfilment of its mandate of growing air traffic

(Passengers and Freight) to and from our airports needs to be developed. The focus will be on

sustainable growth of passenger and cargo volumes to all our airports using marketing as a

catalyst.

The Service Provider will assist with the preparation of a traffic development marketing strategy

that forms part of the overarching Business Development strategy. The Service Provider should

have capacity to provide, inter alia, the following services:

- Formulation of an integrated marketing strategy to support Traffic Development

agenda/mandate for three (3) main international airports (ORTIA, KSIA, and CPTIA) and 6

regional airports.

- Identifying marketing opportunities to support development of new routes and/or increase

frequency of flights linking our airports

- Also align the marketing strategy with Political and Regulatory framework as it relates to air

travel and aviation

- Develop an integrated marketing implementation plan for all nine (9) ACSA airports

- An understanding of airport route development as well as airline route network marketing will

be an advantage


4. SECTION 4: PREFERENCE POINTS AND PRICE

4.1. Preference Points Claims

4.1.1. In terms of the PPPFA and its regulations only a maximum of 20 points may be awarded for

preference. The preferential point systems are as follows:

4.1.1.1. The 80/20 system for requirements with a Rand value of up to R50 000 000 (all

applicable taxes included); and

4.1.1.2. The 90/10 system for requirements with a Rand value above R50 000 000 (all applicable

taxes included).

4.1.2. The value of this bid is estimated to not exceed R50 000 000 (all applicable taxes included) and

therefore the 80/20 system shall be applicable. Preference points for this bid shall be awarded for:

4.2. The maximum points for this bid are allocated as follows:

Points

4.2.1. Price ____80___________

B-BBEE Status Level of Contribution _____20__________

Total Points for Price and B-BBEE must not Exceed 100

4.2.2. Failure on the part of a bidder to fill in and/or to sign this form and submit a B-BBEE Verification

Certificate from a Verification Agency accredited by the South African Accreditation System

(SANAS) or an affidavit in the case of Qualifying Small Enterprises and an Emerging Micro

Enterprises together with the bid, will be interpreted to mean that preference points for B-BBEE

status level of contribution are not claimed.

4.2.3. ACSA reserves the right to require of a bidder, either before a bid is adjudicated or at any time

subsequently, to substantiate any claim in regard to preferences, in any manner required by

ACSA.

4.3. Definitions

4.3.1. “B-BBEE” means broad-based black economic empowerment as defined in section 1 of the Broad

-Based Black Economic Empowerment Act;


4.3.2. “B-BBEE status level of contributor” means the B-BBEE status received by a measured entity

based on its overall performance using the relevant scorecard contained in the Codes of Good

Practice on Black Economic Empowerment, issued in terms of section 9(1) of the Broad-Based

Black Economic Empowerment Act;

4.3.3. “Black Designated Groups” has the meaning assigned to it in the codes of good practice issued

in terms of section 9(1) of the Broad-Based Black Economic Empowerment Act;

4.3.4. “Black People” has the meaning assigned to it in the codes of good practice issued in terms of

section 9(1) of the Broad-Based Black Economic Empowerment Act;

4.3.5. “Broad-Based Black Economic Empowerment Act” means the Broad-Based Black Economic

Empowerment Act 53 of 2003);

4.3.6. “Designated Group” means:

4.3.6.1. Black Designated Groups;

4.3.6.2. Black People;

4.3.6.3. Women;

4.3.6.4. People with disabilities; or

4.3.6.5. Small enterprises, as defined in section 1 of the national Small Enterprise Act 102 of

1996;

4.3.7. “Consortium or Joint Venture” means an association of persons for the purpose of combining

their expertise, property, capital, efforts, skill and knowledge in an activity for the execution of a

contract;

4.3.8. “EME” means an exempted micro enterprise in terms of the codes of good practice issued in terms

of section 9(1) of the Broad-Based Black Economic Empowerment Act;

4.3.9. “Functionality” means the ability of tenderer to provide goods or services in accordance with

specifications as set out in the tender documents;

4.3.10. “Military Veteran” has the meaning assigned to it in section 1 of the Military Veterans Act 18 of

2011;

4.3.11. “People with disabilities” has the meaning assigned to it in section 1 of the Employment Equity

Act, 55 of 1998;

4.3.12. “Person” includes a juristic person;

4.3.13. “PPPFA” means the Preferential Procurement Policy Framework Act 5 of 2000 and its Regulations

published on 20 January 2017;


4.3.14. “Price” means all applicable axes less all unconditional discounts;

4.3.15. “QSE” means a qualifying small business enterprises in terms of the codes of good practice issued

in terms of section 9(1) of the Broad-Based Black Economic Empowerment Act

4.3.16. “Rand Value” means the total estimated value of a contract in South African currency, calculated

at the time of bid invitations, and includes all applicable taxes and excise duties;

4.3.17. “Rural Area” means:

4.3.17.1. a sparsely populated area in which people farm or depend on natural resources including

villages and small towns that are dispersed through the area; or

4.3.17.2. an area including a large settlement which dee ds a on migratory labour and remittances

and govern social grants for survival, and may have a traditional land tenure system;

4.3.18. “Total Revenue” bears the same meaning assigned to this expression in the Codes of Good

Practice on Black Economic Empowerment, issued in terms of section 9(1) of the Broad-Based

Black Economic Empowerment Act and promulgated in the Government Gazette on 9 February

2007;

4.3.19. “Township” means an urban living area that any time from the late 19th century until 27 April

1994, was reserved for black people, including areas developed for historically disadvantaged

individuals post 27 April 1994;

4.3.20. “Trust” means the arrangement through which the property of one person is made over or

bequeathed to a trustee to administer such property for the benefit of another person;

4.3.21. “Trustee” means any person, including the founder of a trust, to whom property is bequeathed in

order for such property to be administered for the benefit of another person; and

4.3.22. “Youth” has the meaning assigned to it in section 1 of the National Youth Development Agency

Act 54 of 2008

All terms not defined herein have the meanings assigned to them in the PPPFA.

4.4. Adjudication Using A Point System

4.4.1. The bidder obtaining the highest number of total points will be awarded the contract, unless

objective criteria exist justifying an award to another bidder or ACSA exercises one or more of its

disclaimers.

4.4.2. Preference points will be calculated after prices have been brought to a comparative basis taking

into account all factors of non-firm prices and all unconditional discounts

4.4.3. Points scored will be rounded off to the nearest 2 decimal places.


4.5. Award of Business where Bidders have Scored Equal Points Overall

4.5.1. In the event that two or more bids have scored equal total points, the successful bid will be the

one scoring the highest number of preference points for B-BBEE.

4.5.2. However, when functionality is part of the evaluation process and two or more bids have

scored equal points including equal preference points for B-BBEE, the successful bid will be the

one scoring the highest score for functionality.

4.5.3. Should two or more bids be equal in all respects, the award will be decided by the drawing of lots.

4.6. Points Awarded for Price

The 80/20 or 90/10 Preference Point Systems

A maximum of 80 or 90 points is allocated for price on the following basis:

80/20 or 90/10

min

min180

P

PPtPs or

min

min190

P

PPtPs

Where

Ps = Points scored for comparative price of bid under consideration

Pt = Comparative price of bid under consideration

Pmin = Comparative price of lowest acceptable bid

4.6.1. Points Awarded for B-BBEE Status Level of Contribution

4.6.1.1. In terms of Regulation 6 (2) and 7 (2) of the Preferential Procurement Regulations, preference

points must be awarded to a bidder for attaining the B-BBEE status level of contribution in

accordance with the table below


4.6.1.2. Bidders who qualify as EMEs in terms of the B-BBEE Act must submit an affidavit stating its annual

turnover, certificate issued by a Verification Agency accredited by SANAS.

4.6.1.3. Bidders other than EMEs must submit their original and valid B-BBEE status level verification

certificate or a certified copy thereof, substantiating their B-BBEE rating issued by a Verification

Agency accredited by SANAS. QSEs have an additional option of submitting a sworn affidavit as

its B-BBEE certificate in terms of the amendments to the B-BBEE Codes of Good Practice in 2013.

4.6.1.4. A trust, consortium or joint venture, will qualify for points for their B-BBEE status level as a legal

entity, provided that the entity submits their B-BBEE status level certificate.

4.6.1.5. A trust, consortium or joint venture will qualify for points for their B-BBEE status level as an

unincorporated entity, provided that the entity submits their consolidated B-BBEE scorecard as if

they were a group structure and that such a consolidated B-BBEE scorecard is prepared for every

separate bid.

4.6.1.6. Tertiary institutions and public entities will be required to submit their B-BBEE status level

certificates in terms of the specialized scorecard contained in the B-BBEE Codes of Good Practice.

4.6.1.7. A person will not be awarded points for B-BBEE status level if it is indicated in the bid documents

that such a bidder intends sub-contracting more than 25% of the value of the contract to any other

enterprise that does not qualify for at least the points that such a bidder qualifies for, unless the

intended sub-contractor is an EME that has the capability and ability to execute the sub-contract.

4.6.1.8. A person awarded a contract may not sub-contract more than 25% of the value of the contract to

any other enterprise that does not have an equal or higher B-BBEE status level than the person

B-BBEE Status Level of Contributor

Number of Points

(90/10 system)

Number of Points

(80/20 system)

1 10 20

2 9 18

3 6 14

4 5 12

5 4 8

6 3 6

7 2 4

8 1 2

Non-compliant contributor

0 0


concerned, unless the contract is sub-contracted to an EME that has the capability and ability to

execute the sub-contract.

4.7. Bid Declaration

Bidders who claim points in respect of B-BBEE Status Level of Contribution must complete the

following:

(B-BBEE Status Level of Contribution Claimed in Terms of Paragraphs 44.2.1)

B-BBEE Status Level of Contribution: ________________ = _____________(maximum of 10 or 20 points)

(Points claimed in respect of paragraph 0must be in accordance with the table reflected in paragraph

4.6.1.1and must be substantiated by means of a B-BBEE certificate issued by a Verification Agency

accredited by SANAS).

4.8. Sub-Contracting

4.8.1. Will any portion of the contract be sub-contracted? YES / NO (*Delete whichever is not

applicable)

4.8.2. If yes, indicate:

4.8.2.1. The sub-contracted percentage is:______%

4.8.2.2. The type of ownership is as follows in terms of percentage out of 100:

4.8.2.2.1. black ownerships is: __________

4.8.2.2.2. black youth ownership is: ___________

4.8.2.2.3. black women ownership is: __________

4.8.2.2.4. black people with disabilities ownerships is: ____________;

4.8.2.2.5. black people in rural areas, underdeveloped areas or townships

ownerships is: ___________

4.8.2.2.6. black ownership of the co-operative is:_________

4.8.2.2.7. black people who are military veteran ownership is: __________

4.8.2.2.8. Combined ownership of any of the above is: ______________.

4.8.3. The tendering condition must specify that the tenderer may only subcontract to a QSE listed above

if the QSE has a B-BBEE status level that is equal to or more than that of the tenderer/bidder.

4.8.3.1. The name of the sub-contractor is: __________________________________________


4.8.3.2. The B-BBEE status level of the sub-contractor is: _____________________

4.8.3.3. The sub-contractor is an EME: YES / NO (*Delete whichever is not applicable)

4.8.4. A bidder may not sub-contract any portion of the tender after award without the written approval

a delegated ACSA representative.

4.9. Declaration with Regard to the Bidder

4.9.1. Name of bidding

entity

4.9.2. VAT Registration

4.9.3. number:

4.9.4. Company

registration number:

4.9.5. Type of company /

firm:

Partnership/Joint Venture / Consortium

One person business/sole propriety

Close corporation

Company

(Pty) Limited

[TICK APPLICABLE BOX]

4.10. Describe principal business activities

4.11. Company Classification

Manufacturer

Supplier

Professional service provider

Other service providers, e.g. transportation, etcetera.

[TICK APPLICABLE BOX]


4.12. Total numbers of years the company / firm has been in business:

___________________________________________

4.13. I/we, the undersigned, who is/are duly authorised to do so on behalf of the company/firm, certify that the

points claimed, based on the B-BBEE status level of contribution indicated in this bid of the foregoing

certificate, qualifies the company/ firm for the preference(s) shown and I / we acknowledge that:

4.13.1. The information furnished is true and correct;

4.13.2. The preference points claimed are in accordance with the General Conditions as indicated in this

Section;

4.13.3. In the event of a contract being awarded as a result of points claimed, the contractor may be

required to furnish documentary proof to the satisfaction of ACSA that the claims are correct;

4.13.4. If the B-BBEE status level of contribution has been claimed or obtained on a fraudulent basis or

any of the conditions of contract have not been fulfilled, ACSA may, in addition to any other remedy

it may have:

4.13.4.1. Disqualify the person from the bidding process;

4.13.4.2. Recover costs, losses or damages it has incurred or suffered as a result of that person’s

conduct;

4.13.4.3. Cancel the contract and claim any damages which it has suffered as a result of having

to make less favourable arrangements due to such cancellation;

4.13.4.4. Restrict the bidder or contractor, its shareholders and directors, or only the shareholders

and directors who acted on a fraudulent basis, from obtaining business from ACSA for

a period not exceeding 10 years, after the audi alteram partem (hear the other side) rule

has been applied; and

4.13.4.5. Forward the matter for criminal prosecution.

Witnesses:

1. ______________________________

__________________________ Signature(s) of bidder(s)

2. ______________________________

Date : ______________________________

Address: ___________________________________________________________________________


5. SECTION 5: EVALUATION CRITERIA

5.1. Evaluation Criteria

5.1.1. ACSA will use a pre-determined evaluation criterion when considering received bids. The

evaluation criteria will consider the commitment made for pre-qualifying criteria/mandatory criteria/

/ functionality/ Price and B-BBEE/ objective criteria. During the evaluation of received bids ACSA

will make an assessment whether all the bids comply with set minimum requirements and whether

all returnable documents/information have been submitted. Bidders which fail to meet minimum

requirements, thresholds or have not submitted required mandatory documents will be disqualified

from the tender process.

5.1.2. The requirements of any given stage must be complied with prior to progression to the next stage.

ACSA reserves the right to disqualify bidders without requesting any outstanding

document/information.

5.2. A staged approach will be used to evaluate bids and the approach will be as follows:

Stage 1

Stage 2 Stage 3 Stage 4 Stage 5 Stage 6

5.3. Pre-qualification

Bidders must submit the below requisite documentation to prove that they meet the pre-qualifying criteria.

PRE-QUALIFICATION CRITERIA RETURNABLE DOCUMENTS AND INFORMATION SUBMITTED

[Yes or No]

Valid certified copy of a BBBEE certificate or valid original BBBEE certificate or Sworn

Affidavit



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5.4. Mandatory Requirements

A list of mandatory returnable documents must be consulted to understand which documents are required

at the closing date and time. Further, to the mandatory returnable documents/information ACSA will only

consider bidders which have:

5.4.1. Tax Compliance Status (Tax Clearance Certificate or Tax Compliance Status PIN)/Proof of

application

5.4.2. Names and identity numbers of Directors (certified ID copies)

5.4.3. Company Intellectual Property Commission (CIPC) documents

5.4.4. Latest 3 (three) years Financial Statements

5.4.5. National Treasury Central Supplier Database (CSD) report

5.4.6. Acceptance of the RFP Terms and Conditions

5.4.7. 3 years relevant experience (reference letters)

5.5. Functional Criteria

The functionality evaluation will be conducted by the end-user/operations/the Bid Evaluation Committee

which comprises of various skilled and experienced members from diverse professional disciplines. The

evaluation process will be based on prequalification/threshold criteria. The criteria will be as follows:

• Category A - Commercial Marketing = Minimum threshold of 50 Points or maximum points of 100

points to be achieved.

• Category B - Opportunities Development & Investment = Minimum threshold of 65 Points or

maximum points of 100 points to be achieved.

• Category C - Traffic Development = Minimum threshold of 70 Points or maximum points of 100

points to be achieved.

NB: Functionality phase require full compliance of minimum threshold of 50 points for category A, 65 points

for Category B and 70 points for category, to prevent elimination from the Bid, it should be further noted that

a Minimum Qualifying Score per criteria must be fully met as set out. Failure to achieve any of the

minimum score will result in the elimination for further consideration even if the overall minimum score has

been achieved.


Category A - Commercial Marketing = Minimum threshold to be achieved 50 Points

Criteria Weighting Minimum Score

Maximum Score

1. Organisation Experience Experience of the organisation’s capacity and capability to deliver in such projects.

1.1. Track record of successful strategy development for multinational companies and/or local companies that have retail, car park, advertising, Property Management (leasing and rental functions) and Property/Infrastructure Development

• 3 relevant references = 15 points

• 4 or more Relevant references = 25 points 15 25

1.2. Track record of successful formulation of a Marketing strategy. This will include but not limited to identifying effective platforms to promote ACSA commercial services

• 3 Airport and/or mall and/or Property sectors or similar = 10 points

• 4 or more Airport and/or mall and/or similar sectors = 25 points

10 25

1.3. Has relevant business development expertise or similar e.g. travel and tourism, available within the company. International best practice in Business Development/marketing is advantageous.


• 4 or more relevant references = 15 points 10 15

2. Team Experience

Experience of team members (Relevant to strategy development for multinational companies and/or local companies that execute commercial marketing activities)

2.1. More than 5 years’ strategy development and implementation for multinational companies and/or local companies in commercial marketing activities in inter-alia:

• Retail

• Property Management

• Property/Infrastructure Development

• Car parking

• Car rental

• Advertising

Director/partner and/or senior manager:

• 5 years’ experience = 5 points

• 6 or more years’ experience = 10 points

• 5 years with relevant experience in commercial marketing strategy development for an airport/mall or a property retail = 20 points

5 20

2.2. More than 5 years Go-to-market planning i.e. full Integrated Marketing Communication plan for Retail, Property Management, Car park, Car rental, Property Development and/or Advertising

Director/partner and/or senior manager


• 6 or more years’ relevant background = 10 points

• 5 or more years’ relevant background plus experience with airport operators = 15 points

10 15


Criteria Weighting Minimum Score

Maximum Score

Total 50 100

Category B – Opportunities Development & Investment = Minimum threshold to be achieved 65

Points

Criteria Weighting Minimum Threshold

Maximum Score

3. Organisation Experience Experience of the organisation’s capacity and capability to deliver in such projects.

3.1. Track record of successful formulation of an Opportunities Development & Investment strategy. This will include but not limited to identifying effective platforms to promote ACSA commercial services


• 4 or more 3 relevant references = 25 points

15 25

3.2. Has relevant business development expertise available within the company. International best practice in Opportunities Development & Investment is advantageous.

• 3 Airport benchmarks = 10 points

• 4 or more Airport benchmarks = 15 points

10 15

4. TEAM EXPERIENCE Experience of team members (Relevant to aviation/airport services marketing)

4.1. More than 5 years’ Relevant experience in designing and implementing strategies that will promote ACSA’s brand and profile.

Director/Partner and/or senior manager

• 5 years’ relevant experience = 5 points

• 6 or more years’ experience = 10 points

• 5 or more years’ relevant experience plus experience with retail marketing strategy development = 20 points

10 20

4.2. More than 5 years’ in full implementation of using industry events and sponsorship opportunities to promote and position ACSA as a partner of choice.




• 5 or more years’ relevant background plus experience = 20 points

10 20

4.3. More than 5 years’ in developing a full Integrated Marketing Communication plan (Media services, Go-to-market plan, Digital Marketing)




15 20



Maximum Score


Total 65 100

Category C – Traffic Development = Minimum threshold to be achieved 55 Points


Maximum Score

5. ORGANISATION EXPERIENCE Experience of the organisation’s capacity and capability to deliver in such projects.

5.1. Track record of successful formulation of Traffic Development strategy, this includes stimulating traffic for both passenger and cargo traffic


• 4 or more Relevant references = 35 points

25 35

5.2. More than 5 years’ in developing a Destination Marketing strategy and partnership formulation with airlines, tourism bodies and business chambers.

• 5 years’ in-house research hub = 25 points

• 6 or more years’ in-house research hub = 35 points

25 35

6. TEAM EXPERIENCE Experience of team members (Relevant to Route Development for international airport/s or any form of transportation hub) *Provide CV(s) of relevant individuals

6.1. More than 5 years’ experience in formulating a full Integrated Marketing Communication plan for travel and tourism, interacting with key stakeholders to promote and position South Africa as a preferred destination,





20 30

Total 70 100


5.6. Price and B-BBEE

This is the final stage of the evaluation process and will be based on the PPPFA preference point system

of 80/20 Price will amount to 80 points, whilst preference will be 20 points. The award of business will be

made to a bidder which has scored the highest overall points for this stage of the evaluation, it must be

further noted that objective criteria exists in this tender, justifying an award to another bidder or ACSA splits

the award or cancels the tender, etcetera.

5.7. Objective Criteria (Post Evaluation)

In terms of the PPPFA, the application of objective criteria may be a valid and justifiable reason why

a tender is not awarded to the highest scoring/higher ranked supplier, after application of the 80:20

preference points system (post evaluation). The objective criteria for this transaction is in accordance

with section (2) (1) (f) of the PPPFA and will be used in awarding the tender. i.e. ACSA reserves the

right to award to a supplier who may not be the highest scoring or ranked supplier, in line with section

(2) (1) (f) of the PPPFA and consist of the following:

- Transformation – of this sector by the appointment of a Black Owned Firm(s) that meet the

functionality requirements. This will be in line with the Ownership priority element of the Revised

Codes of Good Practice that came into full effect on 01 May 2015

- ACSA will give preference to 51% majority black owned entities who score a minimum total of 60

points on Price and B-BBEE.


6. SECTION 6: RETURNABLE DOCUMENTS

6.1. Mandatory Returnable documents

ACSA will disqualify from the tender process any bidder that has failed to submit mandatory returnable

documents and information on the closing date and time. Bidders should therefore ensure that all the

mandatory returnable documents and information have been submitted. In order to assist bidders, ACSA

has also included a column next to the required mandatory document and information to enable bidders to

keep track of whether they have submitted or not. The mandatory documents and information are as follows:

6.2. Other Returnable Documents and information

MANDATORY RETURNABLE DOCUMENTS AND INFORMATION SUBMITTED

[Yes or No]

Valid certified copy of a BBBEE certificate or valid original or Sworn Affidavit



Tax Compliance Status (Tax Clearance Certificate or Tax Compliance Status PIN)/Proof

of application

Names and identity numbers of Directors (certified ID copies)

National Treasury Central Supplier Database (CSD) report

Declaration of Interest Form

Declaration of Forbidden Practices Form

Briefing Session Form

Acceptance of RFP Terms and Conditions

6.3. These types of documents and information are required but are not mandatory or are only mandatory at

specific stages of the process. ACSA may request bidders to submit these documents or information after

the closing date and time or might already have them on the system. Where a document or information is

only mandatory at a specific stage in the process, ACSA may only disqualify a bidder for non-submission at

that stage and after reasonable efforts were made to request the document from the bidder. The documents

are as follows:


MANDATORY RETURNABLE DOCUMENTS AND INFORMATION SUBMITTED

[Yes or No]

Tax Clearance Certificate (ACSA many not award a tender to a bidder whose tax affairs

have not been declared to be in orders by SARS)


6.4. Validity of submitted information

Bidders must ensure that any document or information which has been submitted in pursuance to this

tender remains valid for the duration of the contract period. The duty is on the bidder to provide updated

information to ACSA immediately after such information has changed.


APPENDIX A COVER LETTER (Attach a cover letter here)


APPENDIX B DECLARATION OF INTEREST FORM

5 SECTION 5: DECLARATION FORM

5.1 Making a Declaration

Any legal person or persons having a relationship with persons employed by ACSA, including a blood

relationship, may submit a bid in terms of this tender document. In view of possible allegations of unfairness,

should the resulting bid, or part thereof, be awarded to persons connected with or related to ACSA

employees, it is required that the bidder or his/her authorised representative declare his/her position in

relation to ACSA employees or any member of the evaluation or adjudication committee which will consider

bids. Furthermore, ACSA requires all bidders to declare that they have not acted in any manner inconsistent

with the law, policy or fairness.

5.2 All bidders must complete a declaration of interest form below:

Full name of the bidder or representative of

the bidding entity

Identity Number

Position held in the bidding entity

Registration number of the bidding entity

Tax Reference number of the bidding entity

VAT Registration number of the bidding entity

I/We certify that there is a / no relationship between the bidding entity or any of its shareholders /

directors / owner / member / partner with any ACSA employee or official.

Where a relationship exists, please provide details of the ACSA employee or official and the extent of the

relationship below


5.3 Full Names of Directors / Trustees / Members / Shareholders of the bidding entity

Full Name Identity Number Personal Income Tax Reference Number

5.4 I/We declare that we have not acted in any manner which promotes unfairness, contravenes any law or is

against public morals. We further certify that we will in full compliance of this tender terms and conditions

as well as ACSA policies in the event that we are successful in this tender.

Declaration:

I/We the undersigned ____________________________________________________ (Name) herby

certify that the information furnished in this tender document is true and correct. We further certify that we

understand that where it is found that we have made a false declaration or statement in this tender, ACSA

may disqualify our bid or terminate a contract we may have with ACSA where we are successful in this

tender.

___________________________ _________________________________

Signature Date

____________________________ __________________________________

Position Name of bidder


APPENDIX C DECLARATION OF FORBIDDEN PRACTICES FORM

6 SECTION 6: DECLARATION OF FORBIDDEN PRACTICES

I/We hereby declare that we have not/been found guilty of any illegal activities relating to corruption, fraud,

B-BBEE fronting, anti-competitive practices and/or blacklisted by an organ of State Owned Company, etc.

and/or any other forbidden practices.

I/We declare the following:

Description Penalty Organ of State / State Owned

Company

a)

b)

Furthermore, I/We declare that to the best of my/our knowledge there is /are no further practices to be

declared or which are in the process of being finalised. The following are alleged practices which have not

yet been finalised.

Description Organ of State / State Owned Company

a)

b)

This declaration was signed on _______ of ____________________________ 201_____

Name:

Designation:

Signature:


APPENDIX D BRIEFING SESSION FORM

7 SECTION 7: BRIEFING SESSION FORM

This is to certify that:

Bidder Name _____________________________________________________________

Attended a compulsory session which was held on ________ of January 2018____. Bidder was represented by:

Name:

Designation:

This certification is made on behalf of ACSA by:

Name: Onalenna Vilakazi

Designation: Senior Commodity Specialist

Signature:

Date: 09 February 2018


APPENDIX E ACCEPTANCE OF RFP TERMS AND CONDITIONS

TO: The Supply Chain General Manager

Airports Company South Africa Ltd.

Proposal No: COR139/2017

1. Bidder’s Name and Contact Details

Bidder:

Physical Address:

Correspondence to be addressed to:

Fax Number:

Phone numbers:

Email Address:

Contact Person:


2. Bid Certification

We hereby submit a Bid in respect of the Tender No COR169/2018 at Airports Company South Africa’s

Corporate Offices.

• We acknowledge that ACSA’s terms and conditions (as amended and mutually agreed between

the parties if necessary) shall apply to the agreement with the successful Bidder,

• We have read, understand and agree to be bound by the content of all the documentation provided

by ACSA in this Request for Bid.

• We accept that ACSA’s Tender Board’s decision is final and binding.

• We certify that all forms of Proposal as required in the Proposal document are included in our

submission.

• We certify that all information provided in our Proposal is true, accurate, complete and correct.

• This Proposal is specific to this Bid only; it has no impact, influence or effect on any other project

for which a Bid may be submitted.

• The undersigned is/are authorized to submit and sign the Bid that shall be binding on closure of

the Bid submission.

• The Bid is binding on this Bid for a period which lapses after one hundred and twenty (120) days

calculated from the closing date of Bid submission.

Thus done and signed at on this the day of 2018

Signature:

Name:

For and behalf of:

Tendering entity name:

Capacity:


APPENDIX F COMPANY REGISTRATION DOCUMENTS (Attach CIPC documents here)


APPENDIX G JOINT VENTURE (JV) AGREEMENT (IF APPLICABLE)


APPENDIX H 3 (THREE) YEARS AUDITED FINANCIAL STATEMENTS

3 Years Audited Financial Statements of the Bidder for the previous three financial years.


APPENDIX I TAX CLEARANCE CERTIFICATE (Attach a Tax Compliance Status or PIN)/Proof of application


APPENDIX J ORIGINAL OR CERTIFIED COPY OF B-BBEE CERTIFICATE (Attach Original or Certified copy of BBBEE here)/Sworn Affidavit for EME and QSE


APPENDIX K COMPANY PROFILE (Attach your Company profile here)


APPENDIX L PRICING SCHEDULE


APPENDIX M CENTRAL SUPPLIER DATABASE REPORT


APPENDIX M PROPOSAL AS PER FUNCTIONALITY REQUIREMENTS