reputation management with a purpose
TRANSCRIPT
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WebinarsOctober 13, 14, 15
Reputation Management with a Purpose
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PresentersKen Kremers Kevin McDonald
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Reputation Management?
What is it?Why does it matter?How do you manage your agency’s reputation?
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Online Reputation
● Do you show up in search? (you do)○ product and service searches○ branded searches
● How do you look?
Two Components
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NAP and ReviewsRole in search visibility
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Opportunities for Visibility
● Google+ Business profile● Website pages● Reviews on other websites
○ Yelp○ Facebook○ YP
Search: Insurance Agent Chicago IL
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Off website factors
Search Visibility
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Visibility Factors
Source: Moz.com 2014 Local Ranking Factors
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Reputation management
Off website factors you can and should be managing add up to 55%
External Location Signals (Listings - NAP) 16%G+ Profile Categories, etc. 15%Review Signals 10%Social Signals 6%
Sub Total 47%
Behavioral/Mobility Signals* 8%
Total 55%
*Click-throughs are heavily influenced by the presence of reviews
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Branded SearchesVariation on your nameHighest volume of search traffic
How does the drive by look?
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How Important are Reviews?
92% of consumers read them87% won’t do business with low rated69% believe reviews older than 3 months not valid
Source: 2015 Bright Local Consumer Reviews Survey
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Filter by ReviewsGoogle has started adding filters, including for reviews, to local search results.
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Source: 2015 Bright Local Consumer Reviews Survey
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Reputation Management?
What is it?Why does it matter?How do you manage your agency’s reputation?
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Reputation Management?
What is it?Why does it matter?How do you manage your agency’s reputation?
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Rep Man Dashboardand Review Generator communications
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Rep Man - Reviews
● Reputation Intelligence● Local SEO● Hyper Local SEO● Competitor Monitoring● Optional DFY
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Manage
● Email notifications● Respond from one place● Measure progress● Quantity● Quality● Diversity
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Generate Reviews
● One-off emails● Web page widget● Review Generator Process
(new clients)
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One-off Emails
Set up and send from the Rep Man dashAdd to agency management system
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Web Page Widget
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Review Generator - New Clients
Sequence● Thank you● Feedback - Review● Ask for referral● Presumptive Opt-in
Confluency does it for you
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Rep Man Cost● Rep Man Dashboard
○ Reputation Intelligence○ Local SEO○ Hyper Local SEO○ Competitor Monitoring○ Optional DFY
● Review Generator Email Sequence
Set Up: $ 0Rep Man Monthly: $29Review Generator DFY: $20
Webinar Special
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Bundles...included withRep Man ConciergeSocial Marketing One and TwoStep Into GrowthGrowth BoosterGrowth Dominator
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If you already subscribe to...
Rep Man, Social Marketing or a Bundle…
you will hear from Confluency over the next few days about the widget...
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Contact
Ken Kremersken@cfluent. com
877.351.2600 ext. 1