reputation management | social media marketing for restaurants
DESCRIPTION
Bad Rhino Social Media Marketing http://www.badrhinoinc.com/ For More Reputation Management go here http://www.badrhinorumblings.com/reputation-management-restaurants-monitoring-channels/TRANSCRIPT
SOCIAL MEDIA FOR RESTAURANTS
REPUTATION MANAGEMENTPOSITIVE COMMENT AMPLIFICATION
www.BadRhinoInc.com
www.BadRhinoRumblings.com
PHILADELPHIA SOCIAL MEDIA FIRM
www.BadRhinoInc.com
www.BadRhinoRumblings.com
www.Facebook.com/BadRhinoInc
www.Twitter.com/BadRhinoInc
WHY REPUTATION MANAGEMENT MATTERS?
• 90% of people trust online recommendations (only 14% trust traditional advertising)
• 97% of consumers use online media when researching local products and services
• 53% of people recommend products, people, and places in their tweets and facebook posts.
WHY POSITIVE COMMENTS ON SOCIAL CHANNELS ARE IMPORTANT
What happens when Customers Praise Your Restaurant in Person?
• Their positive feelings have a limited audience• Restaurant Staff & Management• Those at their tables• Close friends and family
What happens when Customers Praise Your Restaurant on Social Media?
• Their positive feelings reach an unlimited audience• Restaurant Staff & Management• Those at their tables• Close friends and family• Thousands of social media connections• Potentially thousands of potential customers researching online
WHY SHOULD RESTAURANTS RESPOND TO POSITIVE COMMENTS?
• Responding to positive comments online is your way to let customers know they’ve been heard. A simple, “Thanks, see you soon”, goes a long way.
• A customer’s praise on social media is a cry for friendship. They like you. They really like you. Return the favor and you’ll see them more often, building loyalty.
• Those praising your restaurant online should be considered brand ambassadors. More on that soon.
5 WAYS TO AMPLIFY POSITIVE SOCIAL MEDIA COMMENTS
What do we mean by amplify?• If step 1 is receiving positive comments, step 2 would be to
ensure those comments are viewed from all angles and that the customer sharing the praise is rewarded in some way.
5 Ways to Amplify Positive Comments
1. Simply Respond: Remember, just a “Thanks, hope to see you soon” really does go a long way. It shows the viewing community that you care.
2. Respond with a Social Coupon: They will be so pumped up to use their new coupon. They’ll even bring their friends to their favorite place.
EXAMPLE OF A SOCIAL COUPON
3. Ask for a Yelp Review: You may not have great feelings about Yelp, but it’s important to gain as many authentic positive reviews there and other review sites as possible.
4. Name them Customer of the Week: Take their picture next time their in. Post that online and they’ll be sure to spread the word to their friends.
5. Ask for Further Feedback on your Restaurant: They have opinions and while most of them will be positive, you can trust any negative criticism from them. They’ll love the chance to provide some feedback.
CLOSING THOUGHTS• Would you ignore a customer’s praise or critiques in
person? No, so follow the same protocol for online reviews.
• While it takes a few seconds to respond, it can be tedious and time consuming to locate all of the online responses.
• Bad Rhino can manage and improve your online reputation management through a custom social media marketing strategy.
• Contact us to get started – www.BadRhinoInc.com/contact
