repurposing your public relations content
TRANSCRIPT
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Best of #PRprochat
Carrie Morgan@morgancarrie
What is the difference between copied vs. repurposed content? #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
So many seem to think repurposing is just copying/pasting existing content. Rewrite it! Delve deeply into one point! Create! #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Carrie Morgan@morgancarrie
I view repurposing as a content kickstarter – inspiration and doing more with less. Multiplication, not duplication #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Troy Sandidge@Troy_Sandidge
I think "repurposed content" eliminates anybody claiming "social plagiarism". I think it gives it more meaning than copied. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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FreshSparks@FreshSparks
People probably underestimate the reach that repurposed content has, and also don't make the time to recreate #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Shocase@Shocase
it's harder than it looks! Many may find the amount of work involved daunting. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Troy Sandidge@Troy_Sandidge
This is where "social etiquette" comes to play. It's not about writing all the time, but repackaging saves time yet gives credit. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Can you use someone else’s blog post? Images? Content? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
You aren’t protected by giving attribution when you use someone’s blog post verbatim. Don’t do it! #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Fair Use of Content law: only use what you need to make a point. A quote, a paragraph, a sentence. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Copying someone else’s blog post into your blog without permission is stealing. Unless you syndicate w/ processes in place. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Ai Zhang@aiaddysonzhang
I don't even allow my students to do this! Show me ur original thoughts #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Troy Sandidge@Troy_Sandidge
In a world of constant info is demanded... don't forget or lose or sacrifice principles in the process. People respect original! #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Benjamin Doda@BenjaminDoda
If pulling a quote/linking to another blog post isn't enough for you to get your point across, then you are doing it wrong #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
You’ve distributed your press release. How can you boost reach? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Key points from a press release make a very nice SlideShare deck. Especially if you have visuals or video to embed. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Sure, use your press release as a post – but create a new one elaborating on the news. Provide detail or CEO perspective! #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Create a quick video talking about the news in your release, then upload it to YouTube. Or podcast… Reach a fresh audience. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Lack of resources aren't an excuse any more - too many free tools make it easy! #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Ai Zhang@aiaddysonzhang
relate to something shared by popular trends and/or influncer #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Benjamin Doda@BenjaminDoda
Upload a YouTube video in which the spokesperson summarizes the news in under 1-2 min directly to the camera/audience #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Your new blog post is live. How can you promote it through repurposing? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Create an image with a quote from your post. I do this for every post and it really boosts reach. Post w/ a link. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Taking one quote from a press release or blog and making a quote image is so fast. Visuals matter.#PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Create three tweets promoting the same piece of content, then schedule them throughout the day. Essential on Twitter! #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Colin Jordan@colinjordan
I like to use ALL social mediums to promote blog posts - LinkedIn, Twitter, Facebook seem to work best #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Marketwired@Marketwired
A SlideShare presentation, interview, or infographic if you have designers on your team. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Colin Jordan@colinjordan
Short blurb teasers that can be quickly digested is the best way, get them excited and then deliver meaningful content #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Name at least THREE ways to repurpose an existing piece of content. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Quote image, guest blog post and SlideShare deck. Post, video and podcast. Post, guest post and tip sheet PDF. Be creative! #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
If you create an automatic process of repurposing every content asset two ways, it becomes a simple habit. Be consistent. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Benjamin Doda@BenjaminDoda
You can repurpose B2B blog content into a LinkedIn post #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
You don’t have a graphic designer. How can you make repurposed visual content? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
There are so many free and inexpensive tools to make graphics, that not having a designer shouldn’t hold you back. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
If doing your own images, take time to learn solid design basics. You don't want to look amateur. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Troy Sandidge@Troy_Sandidge
There are so many quick/easy #DIY free tools to make your graphics, of course nothing beats a true professional but it works. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Shocase@Shocase
LOVE Canva. Is there such a thing as too many quote images? #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
For inexpensive sources of stock photos for your quote images, I like Deposit Photos and Dollar Photo Club. #PRprochat #PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Best of #PRprochat
Carrie Morgan@morgancarrie
Picmonkey is great for infographics. #PRprochat
#PRprochat: First Thursdays @ 3pm EST
Repurposing Your PR Content
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Carrie Morgan, author, chat moderator
First Thursdays @ 3pm EST
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