Representing PaperCutPaperCut is an engineering-driven software development company. For a long time now our successful product has been our brand. So when it comes to marketing, we like to keep it simple – with design elements that are focused around the application; feature icons, illustrations and screen captures.

Version 1.0 – July 2011

Brand & Marketing Guide

Brand & Marketing Guide

For both PaperCut and PaperCut MF, wherever possible, the colour logo should be used on a white background.

In situations where the logo will be represented in black and white only, the mono logo should be utilised.

The reverse logo should only be used over solid PaperCut Green, or over the PaperCut Pixelled Banner.

Do not place the logos on other background images or textures. Plain colours only. Always use the black logo on a background colour.

The two logos are never used together. The PaperCut MF logo should only be used on MF-specific communication.

Logos

PaperCut PaperCut MF

CoLoUR LoGo (PReFeRReD)

Mono LoGo

ReveRSe LoGo

CoLoUR LoGo (PReFeRReD)

Mono LoGo

ReveRSe LoGo

Three Key Design elements have been developed for use on PaperCut marketing materials – the Pixelled Banner, the vector Tree and the Corner Cut.

These Pixelled Banner and vector Tree images are often used together, and can be used in isolation. Their use can be adapted to suit your needs.

The Corner Cut is placed in the lower right hand corner of a page and generally features contact details above on the same angle.

Key Design elements

Pixelled Banner vector Tree Corner Cut

exAMPLeS

Print Monitoring and Control

Cut the cost of printingPaperCut is the easy way to automatically monitor and manage printing in your organization, giving you control over your costs and environmental impact.

sales@papercut.com

www.papercut.com

The PaperCut software intercepts print jobs on the print server and analyzes them, applying rules to enforce your print policies.

PaperCut gives you full control over your fleet of devices, letting you:

Manage and control printing using tracking, quotas or pay-for-print charging

Support laptop and netbook users with driverless printing

Apply rules based print policies to minimize waste and maximize productivity, e.g, to prevent printing of emails, require large jobs to be duplexed or restrict color printing

Monitor your print fleet, with toner level detection and printer error alerts by email or SMS.

PaperCut at a Glance

Fully cross-platform, supporting all major operating systems, including mixed environments

Scalable to networks of all sizes, from five to 500,000 end users

Secure system design

True enterprise-wide license with no limits on the number of servers, workstations, printers, operating systems or domains

Match your organization’s look and feel with seamless integration with your intranet

Modern software under active development

Simple to use browser based administration

Used by more than 30,000 organizations in 100+ countries.

Let your users see their environmental impact at-a-glance with the Paper-Less Alliance widget (a small application that sits on the desktop).

The widget supports Do Something, the non-profit organization behind many environmental initiatives including the Paper-Less Alliance (paperlessalliance.com).

SUPPORTED PLATFORMS

PO Box 2201 Mt Waverley VIC 3149 AustraliaEMAIL sales@papercut.com SKYPE papercut_software

PHONE +61 3 9809 5194 OtHEr www.papercut.com/contact

www.papercut.com

Take back control!Manage escalating print costs

40-day fully functional

FREETRial downloadwww.papercut.com/techlearn

Overview

Complete control over

PaperCut MF is a simple, low cost software application that lets you take control and manage your printers, copiers and multi-function devices.

sales@papercut-mf.com

www.papercut-mf.com

Eliminate waste, encourage responsible behavior and make users and departments accountable for their usage.

PaperCut MF includes embedded software that runs on your copier/MFD to enable tracking, control and secure print release directly from the device’s panel.

PaperCut MF is easily configured and is suitable for sites of any size regardless of environment, platform or MFD/printer make and model. PaperCut’s solutions are currently in use in over 30,000 sites worldwide and translated into 20 languages, making PaperCut MF a product you can both trust and easily afford.

Track all MFDs / Printers

Secure Print Release

Control and Report Use

Recover Costs

Enforce Print Policy

Minimize Waste

Web Print

print, copy, scan and fax

SUPPORTED PLATFORMS

© 2011 PaperCut Software International Pty Ltd. All rights reserved.Green isn’t just a colour we like. It’s what we do. Printed on 100% recycled paper.

Sample embedded screensPrint and Copier Control Software

Brand & Marketing Guide

There are two primary colours used in PaperCut’s marketing materials - PaperCut Green and PaperCut Grey.

There is also a secondary lighter green which is typically used in the banner as the lighter area of gradient.

Different applications require different breakdowns of these colours, but these should be applied as accurately as possible through all marketing materials for brand recognition and consistency.

Colours

PAnTone 355C

CMYK C85 M10 Y100 K10

RGB R0 G142 B0

PAnTone 368C

CMYK C60 M10 Y100 K0

RGB R0 G216 B0

PAnTone Cool Gray 11 C

CMYK C0 M0 Y0 K80

RGB R51 G51 B51

PAnTone CMYK RGB LIGHT GReen

Brand & Marketing Guide

Georgia is the font used in all printed marketing material.

online the preferred body font is Helvetica (Arial is the secondary choice), with Georgia being used for headers.

FontsGeoRGIA

ABCDeFGHIJKLMnoPQRSTUvWxYZabcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.abcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.

HeLveTICA

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.abcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.

HeLveTICA BoLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.abcdefghijklmnopqrstuvwxyz 0123456789$%&:;,.

Brand & Marketing Guide

Brand & Marketing Guide

Icons are used extensively to highlight key features, schematics, or outcomes (for example in case studies). They are interchangeable.

Icons

Workstation

Web Printing

Find and release job

Find and release job

User sends print job to the virtual printer “Find-Me” queue, hosted on the print server

The virtual queue releases jobs to any device

MFD with embeddedand USB card reader

Printer with network card reader

Printers withPC stationrelease loadbalancing

Print Server

Virtual Print Queue“Find-Me” queue

Control costs with simple account, bill or charge for every copy, print, scan and fax

Manage copiers printers and users from a streamlined web interface

Report usage and costs per page, by user, device and function

Access devices via login, account code or ID/access card

Enforce responsible use using rules, limits and auto-notifications

Secureconfidential documents and release anywhere with Find-Me print

Brand & Marketing Guide

All use of PaperCut Software and the associated product trademarks and logo’s are provided for use, however they may not be altered or customised and remain the property of PaperCut. We request all marketing material featuring PaperCut logo’s and information should be approved first by PaperCut to ensure compliance and accuracy prior to release. This approval process is information, low overhead, and is done via email.

APPRovAL

For approval of marketing material, or questions relating to our logo, style or other brand elements, please contact marketing@papercut.com

Trademarks and Company Logos

ConTACT

PaperCut Software International Pty Ltd Po Box 2201 Mount Waverley victoria 3149 Australia

Phone +61 3 9809 5194

Fax +61 3 8621 8983

ABn 56 935 605 006

ACn 124 440 400