REPORT ON VICENZAORO WINTER 2014

The first event in the International jewellery exhibition calendar, "VICENZAORO

Winter" has always been the most reliable gauge for forecasting trends and

prospects of the business to come for the global Jewellery industry. The January

show VicenzaOro, strategically scheduled at the beginning of the year, provided the

first indications on how the market is going and a shimmer of cautious optimism.

The industry was able to make positive judgments on business and on-going

orders; the influx of international retailers confirmed VicenzaOro Winter's key role

in providing a chance to further business and to plan the coming year. While Italian

retail, despite being blighted by a persistently complex market context, showed

signs of renewed interest. The result have been most encouraging, with buyers and

retailers from 106 Countries.

VICENZAORO Winter exalts the conjunction of jewellery and “The Future, Now”,- a

showcase for excellence, a place in which to promote the very best of Italy, the

strength of the creative industry that is Made in Italy and Italy’s openness to the

world and to new markets and International excellence. This year the show started

on 18th January, 2014 and was on till 23rd January.

EXHIBITION AREA: 70,500 square metres

Total exhibitors : 1,400

MERCHANDISE CATEGORIES

The exhibition was divided into various

categories viz. Machined and hand-crafted

gold jewelry, platinum jewelry, silverware,

costume jewelry, watches, precious and semi-

precious stones, natural and cultivated pearls,

corals and cameos, seals, plaques, semi-finished goods. Jewel cases and

accessories. Trade press from Italy and other countries were also present to cover

the show and promote their publication. The event hosted over 1300 companies

and brand partners of VICENZAORO from the Italian gold districts and 30 foreign

countries.

The inauguration ceremony of the VICENZAORO Winter 2014 held under the

leadership of Mr. Matteo Marzotto, President, Fiera Di Vicenza in the presence of

other leading personalities and press at 11 am in the Palladio Room. In the

inaugural speech Mr. Marzotto said "Vicenza Oro Winter is a world first, the opening

of an international year, able to foresee and, we believe, also direct trends in the

industry for 2014. It is a little opportunity for the future of jewellery industry, and

enormously for the future important responsibility in a year that should mark the

beginning of a period of recovery."

INDIAN PAVILION AT VICENZAORO WINTER 2014

� Pavilion A – Gemworld for Loose stones companies

� Pavilion C & G – Hi-end Finished Jewellery

The organizers have allotted 128.2 sq.m. area

at Pad(Pavilion) C, 44.8 sq.m. area at Pad G

& 32 sqm at Pad A- Gemworld covering total

Area of 201.64 sq.m.

There were in total 13 exhibitors in the Indian

contingent who participated in this edition of

the fair of which 2 were located in Pad A, 3

were located in PAD G and 8 exhibitors in Pad

C along with complimentary booth for the Council. Exhibitors were happy with the

location, ambience and arrangements.

List of exhibitors under India Pavilion

Sr No Name of the exhibitor Pavilion Area

in(Sq.m)

Stall

Number

1 HARI KRISHNA EXPORTS PVT. LTD. A 16 329

2 TAKAT GEMS INDIA A 16 332 (Corner)

3 ARIHA DIAMOND JEWELLERY P. LTD C 16 2049

(Corner)

4 BEAUTY CREATION PVT. LTD. / VAMA

CREATION

C 20 2113A

(Corner)

5 CORE JEWELLERY PVT. LTD. C 16 2048

6 GLORIOUS JEWELLERY (INDIA) PVT C 14 2011

7 MOHIT DIAMONDS PVT. LTD C 16 2002

8 NOOR SONS INTERNATIONAL PVT. LTD. C 11 2034

9 PIETRE DEL MONDO C 16 2010B

10 SUNJEWELS INTERNATIONAL LTD. C 16 2012

11 The Gem & Jewellery Export Promotion

Council

C 0 2034A

12 ASIAN STAR JEWELS PVT. LTD. G 16 1632

13 GEMCO DESIGNS G 14 1515

14 UNI DESIGN JEWELLERY PVT. LTD G 14 1516

Grand Total Area in Sq. m. 203

OBJECTIVES OF INDIA PAVILION IN VICENZA SHOW:

� To show case capabilities of Indian jewellers to the European market. � To provide exhibitors of Indian pavilion with facilities like common branding,

promotion, Fax, etc. necessary for smooth business during the show. � Facilitate Indian Exhibitors with ready booth for display of their gems &

jewellery save their time & other resources.

� To promote Signature 2014 & GGJF, Dubai and attract quality buyers to the show from Italy & other countries besides promoting India Pavilion.

ACTIVITIES RELATED TO INDIA PAVILION

Council is utilizing the various promotional methods to promote India pavilion in all

shows of Vicenza. In Vicenzaoro Winter 2014 Council has taken special initiatives to

promote the exhibitors under India Pavilion & the Indian gem & jewellery industry

in general like

Advertisement on the Arcade in East Entrance of the exhibition venue.

One Full Page advertisement in Vioro Magazine mentioning the names of the

exhibitors at all the locations.

Display of Promotional posters having the list of exhibitors & names of other

International shows where Council is organising India Pavilions were put up at the

Council booth.

� Promotional Booth

Council was having Booth No. 2034-B at Pad C for it self which was used for the

promotion of Council’s activities. The forth coming shows Signature and GGJF were

also promoted from the Council Booth. A promotional kit containing the following

material was handed over to all the visitors from the Council booth:

► Exclusive Directory of India Pavilion ► Solitaire magazine

► Sparkle of Success ► Promotional bags

� GJEPC was represented by Mr. Sanjay Singh, Regional Director, Jaipur and Mr. Kaushik Ghosh, Manager-Exhibitions, GJEPC-Eastern Region.

Following meetings were held during Vicenzaoro Winter 2014

Meeting with Susan Lee of Jewellery Arabia 2014.:

A meeting was held with Mr. Susan Lee on 20th January, 2014 , wherein she

informed that the organizer of Jewellery Arabia are going to increase space in the

coming edition i.e in November, 2014 show. This new area measuring around 1200

Sq. m. will be developed in tent like other halls. The location of this hall will be at

the main entrance of the show . Half of the area of this hall has already been taken

by Thailand. Ms. Lee offered the remaining area to Council for Indian Exhibitors

who could not get space in the show. The participation cost will be same as the

existing Indian Pavilion. Further, Ms. Lee also wanted to have fashion show of

Indian Jewellery during the Show. On this, the Regional Director, Mr. Sanjay Singh

suggested her to visit the IIJW Mumbai being held in Dubai, so that they can have

the feel of IIJW. Ms. Lee informed that she will ask the C.E.O of the show to visit

GGJF 2014 for this purpose.

Indian Evening.

An evening get together on dinner was organized by the Indian Jewellers in Italy

which was attended by all the exhibitors of Indian Pavilion. This get together was

supported by the Fiera di Vicenza. The Consul General if India, Mr. Manish Prbhat

visited the get together. The Director General of Fiera Di Vicenza, Mr. Corado Facco

was also present on this occasion.

Mr. Manish Prabhat , C.G.I welcomed the Indian Guests and stressed for stronger

ties between India and Italy specially between Jewellers of the two Countries. Mr.

Facco in his speech said the year 2015 will be a new era for the show as some new

area for the show shall be developed. This gathering on dinner is being organized

by the Indian Jewellers in Italy for last 3 years. Such events should be encouraged

because they show the unity of the industry.

Observations:

• Exhibitors initiated new business relation in terms of new buyers • Exhibitors under Indian Pavilions were happy with their location.

• There was a general opinion that the pavilion was well organized by the Council and they got satisfactory business enquiries.

• The response of the exhibitors of India Pavilion regarding ambiance and service was very good.

• The show, as far as the exhibitors were concerned, was encouraging.