Telenor Pakistan

Project Presentation

Principles of Management

Course Instructor:

Mr. Amin Rajani

Group Members:

Muhammad Bilal Hanif

Arsalan Alvi

Vijay Kumar

Zohaib Jameel

Muhammad Ali

Company Profile

Company Profile Telenor Pakistan is 100% owned by the Telenor Group, an international provider of high quality voice, data, content and communication services in 14 markets across Europe and Asia. Telenor Group is among the largest mobile operators in the world with over 179 million mobile subscriptions (Q1 2010) and a workforce of approximately 40,000.

Telenor Pakistan is the country's single largest European investor, with investments in excess of US$2 billion. It acquired a GSM license in 2004 and began commercial operations on March 15, 2005.

At the end of May 2010 it had a reported subscriber base of 23.65 million, and a market share of 24% making it the country's second largest mobile operator.

Market Share

Products

AwardsSAARC Award

Buzziest Brands of 2007-08

Superbrands Award

AURORA Award

Environment Excellence

Awards

"Most Innovative Mobile Operator" and "Mobile Operator with the Most Consumer Pull“-SAARC Communication Industry Conference 2007

"Telenor" Won the Buzziest Brand of the Year Award - 2008

Superbrands Pakistan declares Telenor as superbrand of the telecom industry - 2009

Telenor Pakistan’ won the best advertising awards at the all Pakistan Dawn Aurora Advertising awards - 2007

Telenor Pakistan received an award at the 5th Annual Environment Excellence Awards (AEEA)

Management Functions at Telenor Pakistan

Planning

Vision

We're here to help

We exist to help our customers get the full benefit of

communications services in their daily lives.

Values

Mission

At Telenor, our mission is tocreate value for

Shareholders through serving the customers, employees, partners

and the general public interest.

Strategic:

To become the # 1

player in the market

in terms of market share

and revenue.

Tactical:

Capitalize on firstMover Advantage in Easy Paisa

Continue to gain Market share

Introduce innovative Products & services

Provide top quality services & coverage

Operational:

Focus on cost Minimization

Maximum Network’s Utilization

Empower employees

Create an exception culture

Focus on Performance

Investing in an expansion project at a tourist site

• Network Traffic• Customer Profiles• Volume of Business• Potential for Growth

• Volume of business 10• Network traffic 08• Customer Profiles 06• Potential for growth 03

• New BSS Erecting• Infrastructure Sharing• COW (Cell on wheels)

COW (Cell on wheels) !

Decision Making

• New BSS Erecting• Infrastructure Sharing• COW (Cell on wheels)

• New BSS Erecting• Infrastructure Sharing• COW (Cell on wheels)

MBOSingle Use

Plan

BusinessContinuity

PlanStanding

Plan

o Objectives are right, achievable and challenging

o For each particular site and location

o To recover within predetermined timeframe in the event of a disaster

o SOP in place for all the different site locations

SWOT Analysis

STRENGTHS Network quality & design Superior customer care Financial Strength Excellent Coverage & Distribution. Contract with Siemens & Nokia Brand image of Quality

WEAKNESSES

Relatively low market share Low profit margins Negative cash flows in the initial years

OPPORTUNITES Low cellular market penetration Inefficiency & poor performance of other mobile networks Co branding (with Tameer Bank) Strategic Alliances & Infrastructure Sharing Facilities E-commerce usage.

THREATS

Rolling Customers Increased competitions. Grey Traffic MNP mobile number portabilityPublic pay phones & calling cards usage where network is not available Propagandas attacking brand image

Organizing

Organogram

Organization Structure

Flat Organization

Equal Opportunity Employer

Empowered Employees

No communicationBarriers

Chain of Command

V.P

G.M A.M

Executive Junior Officer

Care and growth philosophy

Leading

On Leadership Continuum

Telenor Pakistan

Leadership Style

The leadership style followed at Telenor Pakistan is a combination of all leadership styles

On leadership Grid

The leadership style followed at Telenor Pakistan is at a 9,9 level

Expectations from the leaders at Telenor Pakistan

Passion for business

Change and continuous improvement

Empower People (Sub-Ordinates)

Excellent Execution

Integrity and Accountability

Controlling

Controls at Telenor Pakistan

Relation to employees:

Human rightsWorking environmentForced LaborChild LaborEmployee health and security

Relations to Customers, Suppliers, Competitors & Public Authorities:

CompetitionCorruption and briberyGifts and business courtesiesMoney laundering

Property and assets:

Real estate and movablesIntellectual property

Information handling and protection of personal data:

Contact with the media Information that may affect the stock price Protection of personal data

Internal control, accounting And Reporting:

Expertise and authorityInternal controlAccountingReporting and disclosure

Following are the areas in which Telenor exercises controls over its employees in Pakistan

Controls at Telenor Pakistan

Products:

According to TP Values

Business Case Evaluation

UATs are conducted

P&P acts as bridge betweenTechnology & Commercial

Employees:

Telenor Development Process

Internal Value Creation

Cascading of Goals

Services:

Various Channels available(CRD, S&CS, Relationship etc)

Network (Ops, RF, NOC)

Mystery Shopping

Effective real time reporting

Recommendations

There should be an effective employee exchange program even at the level of middle management so the organization can share the level of skill and expertise at all levels with the parent company.

Introduction of employees stock options would further enhance the motivation level because then the employees too would have a stake in the organization.

In their workforce there should be a quota for the disabled people. This is currently being practiced in the parent company. This would enhance the image of the organization being socially responsible.

To increase in the market share Telenor Pakistan must give more attention to the rural areas of Pakistan.

Telenor Pakistan should focus on the business customers by giving them more benefits in post paid packages.

Telenor Pakistan should use the technology that gives promised benefits to its customers.

As Telenor is a multinational telecommunication company it should introduce radical new technologies in Pakistan.

Telenor Pakistan can be an effective player in the local PCO market. Telenor Pakistan can be an effective player in providing wireless broadband internet.

Question & Answers

Thank You