report on korea electronics grand fair 2010

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2010 Report on

KOREA ELECTRONICS GRAND FAIR한국전자산업대전 결과보고서

Korea Electronics Grand Fair 201002

OutLineKorea Electronics Grand Fair 2010 Outline

Opening & Events

Smart LifeICT 'Beyond Smart'

Contents, Design & NewLIFE STYLE"A New Age, with New Goods"

ConvergenceDigital Clothing "Shop for fashion in 3D."

Building IT "When Smart IT meets construction!"

Car electronics "Automobile is also IT."

Medical treatment 'Let me introduce Dr. IT at smart hospital.'

Broadcasting 'Let's go to the age of digital broadcast'

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Cutting-edge Trend3D 'Pictures turning into reality.'

Green IT 'IT is breathing.'

App World Expo 'Application, a new ocean to be explored.'

LED "Light up the world through Korea."

Parts & Components

Convention & eventsIMID 2010 'Korean displays dominate the world.'

i-SEDEX 'No Power, Green Memory'

Buyer Special Smart korea 2010

ResultsMedia CoverageStatistical Results2011 Korea Electronics Grand Fair Preview

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4 Korea Electronics Grand Fair 2010

Korea Electronics Grand Fair 2010 Outline

■ Summary

·Name of Event : Korea Electronics Grand Fair 2010

·Date : October 12(Tue) ~ 15(Fri) 2010 / 4days

·Theme : IT's my life

·Exhibition Filed : About 25,000 items related to Multimedia, Telecommunication,

industrial electronics, consumer electronics, semiconductor,

display and electronics components.

·Venue and Scale : KINTEX Hall 1~5

- Area : 53,541sqm

- Exhibitors : 750 companies from 12countries (2,328 booths)

- Visitors : 55,242 (1,823 Foreign buyers)

■ Processing Agency

·Sponsorship :

·Supervision :

·Supported by : The Electronic Times, KBS, MBC, SBS,

The Korea Economic Daily

■ Floor Plan

5www.kes.org

■ Major Events

·Conference- Creative Futures Forum

- IT Convergence Conference

- IT Industry Prospect Conference

- Global Cooperation Seminar

- 3D Convergence Industry Global Conference

- Smart Media Industry Future Prospect

- Today and Tomorrow of 3DTV Camera

- IT Green Growth Seminar for Switch of Low Carbon Industry

- ITC Patent Suit and Mock Trial Seminar

- 2010 Medical and Energy IT Convergence Technology Road show

- Micro-Joining & packaging Committee MPC 2010 Symposium

- Technology Seminar for Next Generation Semi-conductor

Processing Equipment

- SEMATECH Symposium Korea 2010

- IMID/IDMC/Asia Display 2010 Symposium

·Global Buyers Meeting- India Telecommunication Industry Buyers Meeting

- Global Enterprise Invitation Sales Fair

- Russia Electronics Representative Group Invitation Sales Fair

- HQEW of China Distribution Dealer Invitation Sales Fair

- China CECC Representative Distribution Group Buyers Meeting

- USA 3D Enterprise Group Invitation Sales Fair

- Broadcasting Equipment Purchase Group Invitation Sales Fair

- Semiconductor Enterprise Buyers Meeting

- IMID 2010 Foreign Buyers Invitation Sales Fair

·Events- APP World EXPO

- Brain Racing

- JOB Fair

- Display Event Theme Park

- Display Photo Exhibition

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“Korea Electronics Grand Fair 2010

A gateway to the present and future of Korea’s electronics and IT industry, the 2010 Korea Electronics Grand Fair was held at KINTEX in Ilsan, Gyeonggido, from October 12 to October 15, with the slogan: IT is my life.Hosted by the Ministry of Knowledge Economy and Gyeonggido, and organized by the Korea Electronics Association; Korea Semiconductor Industry Association and Korea Display Industry Association; 2010 KEGF displayed on a 53,541m2 site, global best-sellers including mobile phones, semi-conductors, and displays, along with convergence solutions such as fashion IT, medical IT, construction IT, etc., proposing a direction for the next generation of electronics and IT industries.A total of 1,823 representative buyers of IT industries from 23 nations such as Russia, China, and India participated in the show, as well as about 750 companies including Samsung Electronics, LG Electronics, Hynix, Taiyo Yuden, Merck and others.The opening ceremony on the first day of the Show was celebrated by the popular girl band Secret, whose hit songs include ‘Magic’ and ‘Madonna’,

A new world opens with the 2010 Korea Electronics Grand Fair

korea electronics grand fair 2010

Opening & Events

www.kes.org 07”

followed by a tap dance performance with the theme of ‘communication’, which symbolizes social media and the Smartphone.This exhibition introduced the products which are ushering in the Smart age, such as Smart TV, Tablet PC, Smart phone and other various related solutions. Beside the exhibition, they greeted visitors with various and complete product portfolios including OLED, brain interface, mirror-less camera, augmented reality and eco-bubble machine.2010 KES as the global market place in the nation’s electronic industry once again made clear its role as leading the developments in technology and changes in society to the world.Meanwhile, various events including APP World Expo, World 3D Expo, and Convergence forum were held. Specifically celebrating an era of 4 million smartphone users, App World Expo introduced for the first time at KES, interesting and useful apps and various game apps; drawing great attention especially from the young visitors.Convergence forum, which is specially held during the event, attracted keen interest from government officials, enterprise, institute, academia and others by emphasizing the side of expanding IT industry’s coverage to the Korea defense, agricultural, construction, shipbuilding industry.A new world opens with

the 2010 Korea Electronics Grand Fair


Opening & Events

Exhibitions by Theme

Smart Life

Korea Electronics Grand Fair 201008

ICT'Beyond Smart'

As a nod to the global craze for smart devices, the KES ICT exhibition center welcomed its

visitors with cutting-edge smart products including smartphones and PC-related items.

With the slogan ‘Smart Life, Smart LG,’ LG Electronics showcased their smartphones including the Optimus One and Optimus 7&7Q, Samsung tried to catch the visitors’ eye with the Galaxy K and Galaxy S, which are currently their bestsellers on the market. Looking at the ICT products in front of their eyes, the visitors must have realized the true concept of the 21st century digital world.

Samsung Electronics prepared a smart TV experience zone where visitors had the opportunity to test the applications for television. Since Smart TV is not only able to search and save the files like a computer, it can also preview the contents from cameras, mobile phones and laptop on the big screen; as it crosses the boundaries of TV, the Smart TV improves the quality of our everyday life.

▶Optimus 7 Windows Phone

▼Samsung Camcorder booth


Smart Life

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▲Visitors look around Samsung Internet TV

▲Samsung 3D Camera

▼LG Innotek remote control system

▼Samsung NX100 Camera


Contents, Design & New


Samsung Electronics put on the front line their smart home appliances such as the Zipel refrigerator with the world’s largest capacity; Bubble Eco drum washer which reduces washing time and energy consumption by half; as well as vacuum cleaners and robot cleaners, along

with a digital camera with multi-display and special lens, uniquely designed PC, camcorder, MP3 player, and ultra-small mono-laser printer.

Life Style2010 KES, introducing a new and convenient lifestyle! The Living Consumer Electronics themed exhibition

attracted many visitors by displaying new, innovative home appliances that reflect a new lifestyle for home

and dining.

▲Samsung projector ▲LG robot cleaner, Roboking

▲Samsung Built-in home appliances booth



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▲LG home appliance showroom

▲Samsung Bubble Echo washer ▼LG Roboking and Cyking cleaner

LG Electronics focused on energy-efficient and environ-mentally-friendly home appliances, exhibiting large—capacity DIOS dual-door refrigerator; Quad DIOS kimchi refrigerator; TROMM washer; WHISEN air-conditioner with body sensor robot technology; water purifier; ion water purifier; healthcare products such as the medical vibrator; and DIOS built-in home appliances, introducing the worldwide change in lifestyle.

With the lowest noise level 50dB, LG Roboking is expected to be loved by working couples. Since it doesn’t make any noise, they can vacuum in the night time. Samsung Electronics also introduced an unusual robot vacuum cleaner that can maneuver itself all over the house with its CCTV.




Transferring audio and tape to CD nowadays no longer compares to the demand for sound which lies in wearable audio. ‘Sonic walk’, a recently released product which comprises of wearable audio drew keen attention from visitors at the event. ETRI, the nation’s biggest state-run electronics and information communication research

institution, unveiled a fitness system which links the realistic and virtual world. It is designed to enable walking with friends, no matter where they are, by connecting internet solutions through treadmills. Now you can walk the streets of Jeju Island in the convenience of your own home. We are in an age where technology now com-

"A New Age, with New Goods"

◀Sonic walk, wearable audio

▼3D objects printed by Inkchem system's

3D printer



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municates and links inanimate objects with human brainwaves. NeuroSky located in San Jose, USA, introduced a product that enables users to move objects or play racing games using their mind. The technical cooperation along with global companies including Google, BMW, Nintendo, and Sony is under negotiation.

Besides, many new technologies and new products such as Digital 3D printing technology with touch screen board, OLED Lighting Systems, micromini speakers and camcorders were also on display during the exhibition and drew much attention from many visitors.

▲Running Machine enables users to use Avatar

▶NeuroSky's Mindset

▲Micromini camcorder ▲Micromini audio and speaker

▲Nextwindow's touch screen board


Convergence


Customers can now try on different sizes of clothing through home shopping. The Convergence room at the KES introduced digital clothing technology, by which customers can select a 3D avatar to put on different clothes before purchasing the product. The application for digital clothing is already developed and is soon to be released on the market, an official from the company revealed.

In addition, Magic Mirror helps users with buying clothes via touch screen, while mobile clothes shopping enables them to purchase products by using the camera on mobile phones to scan the barcode in a magazine or catalog. World-class technologies such as 3D virtual fashion show and 3D avatar virtual clothing have already been recognized internationally, becoming a benchmark for foreign companies and, subsequently, contributing to the globali-zation of Korean technologies.

Digital Clothing"Shop for fashion in 3D."

▲▶ Digital Clothing system


Convergence

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Customers can select a 3D avatar

to put on different clothes before purchasing

the product.


Convergence


The main theme of this year’s exhibition is convergence, which explains the interest of visitors in GS E&C’s convergence of smartphone with home networking services. Apart from the existing home network based on wireless communication systems such as the internet, the integration of smartphones, which is currently setting a global trend, with home network systems based on Korea’s own technology, adds more value to it.

GS E&C demonstrated their latest technology at the exhibition by downloading the Android Xi application via Ilsan Xi apartment’s real-time video to control temperature, lighting, air conditioning systems, gas

valves, and bathtubs. In addition, the home network system provides navi-gation services and traffic information around the apartment as well as allowing users to pay maintenance fees via phone, bringing a whole new lifestyle to users.The virtual builders based in the convergence space information technology showed future space technology in the field of construction IT and digital contents including topics such as 3D space information, energy management, as well as three-dimensional space and facilities management via mobile technology.

Building IT"When Smart IT meets construction"

Under the slogan 'Smart Green Xi,' GS E&C, winner of the 2010 Green Growth Industry Award, introduced

a new technology that controls smart home networks via connection to a smartphone, which is the first of

its kind worldwide.

▲ GS E&C showcases world's first home networking system

based on smartphones


Convergence

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This year’s KES showcased the integration of IT into automobiles, with many auto industry companies including Hyundai MOBIS, and Eyecar Networks, showcasing at car booths in Convergence section.

Hyundai MOBIS captivated visitors with an intelligent battery sensor and fusion LED headlight, while GeoCross introduced a car video recorder. AR Vision Inc., augmented reality developer, demonstrated Korea’s augmented reality technology with their virtual auto-repair solution that provides virtual instruction in each professional area of auto maintenance.

"Automobile is also IT."

Car Electronics

◀Driving systems for vehicle provide safer drive based on cutting edge systems including AVM(Around View Monitor) and PGS(Parking Guide System)

▼Hyundai MOBIS' intelligent battery sensor


Convergence


Medical technology is one of the key areas that benefit from IT convergence. In fact, the medical field is paying keen attention to research and development of 3D image technology for treatment purposes.

Medical practice using 3D technology was demonstrated at this year’s KES. The Intravenous injection simulator performed an injection on a virtual human arm presented in 3D on the monitor, which provides accurate

sensitivity and direction so that residents working in a hospital can actually utilize the simulator to practice injections.

Redrover who participated in the production of the movie, ‘Avatar’, introduced a 3D medical imaging system, which, by connecting the 3D device MUX – a device that produces 3D images by combining images on the left with the right – to the microscope used for the operation.

'Let me introduce Dr. IT at smart hospital'

Medical treatment

▲LG Healthcare system▼Redrover's 3D medical imaging system

▲ETRI Fitness system▼Redrover's 3D medical booth


Convergence

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'Let's go to the age of digital broadcast'

BroadcastingThe production and transmission systems of terrestrial broadcasting channels will be converted from the conventional analog system to a digital system from 2013. Accordingly, the Korea Digital Broadcasting Equipment Pavilion showcased various technologies for digital broadcasting production and transmission at the exhibition.

Especially, K2E, introducing studio signal processing equipment; Jinmyung Communications, producer of Korea’s first 3D terrestrial broadest transmitter; Inter-M, displaying XDM-6400, digital audio mixing console systems designed for broadcasting; and TV Logic, showcasing LCD monitoring devices were among those who have shown a promising future for Korea’s digital broadcasting technology.


Cutting-Edge Trend


'3D-Pictures tu

rning into reali

ty.'

Cutting-edge TrendWithout a doubt, 3D was the most popular subject at KES, attracting more visitors than any other exhibition.


Cutting-Edge Trend

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Samsung Electronics introduced large size 3D TVs and ultra-realistic 3D quality as well as other latest 3D products including a 3D home theater set, which

offers premium sound quality in excellent design; a 3D projector with ‘Single Engine Single Lens’ of active system, to prove their excellent technologies in 3D AV.

'3D-Pictures tu

rning into reali

ty.'

Cutting-edge TrendWithout a doubt, 3D was the most popular subject at KES, attracting more visitors than any other exhibition.

▲Samsung 3D TV is on display

▲Samsung Electronics 3D LED TV booth◀Visitors show keen interest in Samsung 3D Camera

▲Redrover's 3D Cubic Box▼DreamHans'3D multimedia graphic contents


Cutting-Edge Trend


LG Electronics prepared a 3D Game Zone and also surprised the visitors with their world’s largest, reduced thickness and frame width, 72-inch full LED 3D TV.Moreover, at the World 3D Expo Center, many interesting

3D products including 3D underwater shooting systems by Redrover and Patima UW Engineering, and the 3D series of space science education contents by DreamHans to the industry experts and visitors.

▲Visitors enjoy 3D Games ▲DreamHans showcases its 3D and 4D technology


Cutting-Edge Trend

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◀ Redrover's 3D microscope

◀ Redrover showcases its 3D camera


Cutting-Edge Trend


Green IT'IT is breathing.'

Low-carbon green development is a subject that resonates not only in Korea, but throughout the globe. KES also introduced various green products in the Green IT hall consisting of more than 40 booths. In the Green PC room, Daeyoung Information System exhibited the multi-user solution which can use multiple computers using one desktop. Despite the relatively small size of the booth, Samsung C&T showcased 68 green technologies that were divided into three categories: Zero Energy, Zero Emission, and Green IT, which focused on efficient energy use through IT technologies.

Also, GS E&C adopted the slogan ‘Smart Green Xi’ to show the company’s commitment to building energy-saving, environmentally-friendly houses, using energy-efficient materials, equipment, and energy control systems. Furthermore, Korea Electronics Technology Institute (KETI) proved their confidence in energy-efficient technologies for the future by showing the actual data and results in the form of home energy monitoring systems.As lighting industry is another critical part of green development, various low-carbon green development products, including OLED lighting with minimum power consumption and solar-ray LED, were exhibited.


Cutting-Edge Trend

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App World Expo 'Application, a new ocean to be explored.'

Smartphones are the talk of the town these days! The App World Expo & Conference showcased their latest applications worldwide to provide an opportunity for app developers to share their ideas and business models.

Many companies have introduced various solutions such as dance instruction using Augmented Reality; Parts Finder which can easily search for electric components; Smart home app; and Interpreting & Translation app.


Cutting-Edge Trend


LED"Light up the world through Korea."

LED is becoming brighter day by day. Among Korea's green energy industries, the

LED business is one of the fastest-growing sectors with its strong international

technological competitiveness. In fact, Korea has joined the top three countries, along

with Japan and the U.S, in the LED industry, as the country has seen an increasing

number of Korean companies gaining a technological edge in the global market over

the years.

At this year’s KES, a host of companies have displayed their latest LED products with energy-saving or IT convergence technologies. Samsung Electronics introduced various LED products including an LFD display, whereas LG captured the attention from the visitors with their 3D OLED display and Nano Full

LED TV, etc. Daehan Ultravision unveiled the world’s thinnest 80mm LED outdoor advertising display and Hungseo IND boasted the broad applicability of LED such as exterior interior and outdoor advertising and booth equipment by using a variety of LED design techniques.

▼ Hungseo IND's LED booth ▼ LG Electronics 3D OLED booth

◀ ETRI LED lighting


Cutting-Edge Trend

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▼ Daehan Ultravision showcases the world's thinnest 80mm LED outdoor advertising display ▼ LG Nano LED TV

▲ Samsung 65 inch Full HD 3D LED TV


Parts & Components


Parts & Components'Material & Component Sniper'

As many experts have suggested, it is essential for Korea to develop its own electric components

in order to become a true IT powerhouse, and 2010 KES introduced various Korean-made electric

components, ensuring a bright future for Korea as a components producer.

Samsung Electro-Mechanics ranks fifth in the world

as a total components manufacturer and at the show

introduced over 30 new components for various products

ranging from display, computer, mobile phones, chips,

and environmentally-friendly and future-oriented

technologies, including a new technology which emits the

least amount of carbon in the MLCC field, the company’s

main focus. Meanwhile, LG Innotek showcased various

convergence technologies including optical technology

such as a 3D camera module, LED, an environmentally-

friendly solar battery, and an intelligent lighting control

system. Taiyo Yuden promoted the components industry,

which is often easily dismissed, by holding various

shows throughout the event. Also, KETI attracted visitors

as they showcased the next-generation 3D touch-screen

panel for mobile devices, whereas KICOX caught the

attention of foreign buyers with their various component

material technologies and products.

Created by the collaboration among Korea, Japan, and

China, E-parts is an electric components search engine


Parts & Components

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◀ 4.3 inch LCD module

▼ Eretec's EMC scanner

which has established the largest e-commerce network

in the world, providing total service from purchase

to export agencies and distribution. They introduced

an application named “Partsfinder”, which users can

search for a product and product information via the

substantial amount of DB on components – the 2.5

million bits of data coming from Korea, 100 million from

China, and 8.5 million from Japan


Convention & Events


Hosted by Korea Display Industry Association and Korea

Information Display Society, 2010 IMID is the largest

display exhibition in Korea, held in association with

2010 KES, where 120 companies from ten countries

laid out their new technologies. Celebrating the 10th

year of 2010 IMID, a special exhibition was organized

to commemorate the history of IMID. This year’s IMID

introduced latest technologies of Samsung Electronics,

LG Display and also many display equipment,

components, and material makers including SFA,

Samsung Corning Precision Materials, and Dongjin

Semichem.

Samsung Electronics demonstrated their unparalleled

LCD technology with high-speed LCD panel for 3D

TV, monitor, and notebook PC, transparent LCD, and

virtual hologram LCD. Other exhibits from the company

included a 32-inch TV that operates at ultra-low power,

thanks to a new pixel matrix called Pentile; New Pixel

Structure Pentile LCD panel adopted built-in resistance

and electro capacity system, and on-cell touch panel.

The company also showcased the 55-inch DID with

currently the smallest bezel width in the world. The

advertisement and public-purpose LDC products such

as ‘Outdoor LCD’, a Digital Information Display (DID),

can be used outdoors and thus signaling the business

expansion to the public market.

IMID 2010Korean displays dominate the world.

Flexible Display ▶


Convention & Events

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LG Display focused on 3D, IPS technology, Touch,

and next-generation technology to show the unlimited

possibility of their advanced display technologies. The

Window TV adopted transparent backlight of edge-LED,

which allows the 47-inch screen to be used not only in

natural light but also when there is no light around. The

visitors marveled as the seemingly normal glass window

turned into a transparent display as soon as they

touched the screen. Also, the exhibition included TFT-

LCD module, optimized for full HD digital broadcasting;

TFT-LCD for monitor and laptop computers; LCD

product for mobile devices. LG’s low power consumption,

environmentally-friendly Electrophoretic Display (EPD)

along with flexible display and color paper, captivated

the visitors and foreign buyers alike as the company

proved themselves yet again as the global display leader.

Along with these, it showcased another innovation, i.e.,

flexible and transparent OLED.

Merck Advanced Technologies, a Korean branch of

the German firm Merck, introduced the latest display

technologies including 3D display. Mr. Koenig, president

of Merck Korea said, "this year’s IMID was a great

chance for us to promote new display modes and trends

and also Merck’s latest development. IMID serves as a

very significant venue where researchers and engineers

can share innovative achievements from the end

products to future technologies for semiconductor and

display industry.”

Apart from the exhibition, additional events including

International Display Symposium and trade consulting

with foreign buyers were organized, and over 30 buyer

delegates from overseas panel companies were invited

to have one-on-one trade consulting with 70 Korean

display-related businesses to create more business

opportunities and promote active trade among the

companies.

◀ Samsung SDI booth ▲LG Display booth


Convention & Events


i-SEDEX'No Power, Green Memory'

Twelfth round of i-SEDEX, the biggest semiconductor exhibition in Korea, was held at Ilsan Kintex in

conjunction with 2010 Korea Electronics Show for the second time since last year. Hosted by Ministry

of Knowledge Economy, this event served as a venue where the state of art products competed with

one another. Total 150 corporations, including Korean semiconductor companies such as Samsung

Electronics and Hynix, and 30 global companies – the likes of ULVAC, Nikon Instrument, and

HADCO – from seven countries showcased their latest products at 450 booths. This exhibition yet

again proved the competence of Korean semiconductors with many products domestically produced


Convention & Events

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for the first time, including 40nm 2 GB DDR3 D-Ram,

20nm 64GB NAND flash, 40nm 2Gb mobile low-power

DDR2 (LPDDR2), digital interface for display, and power

management integrated circuit (PMIC).

Additional events – namely, foreign buyer trade

consulting, business consulting, international seminar,

and technology seminar - were prepared to provide an

opportunity for technology and information exchange as

well as for active business trade. In the trade consulting

room which was specially run for two days from 13th,

buyer delegates from about 20 companies abroad,

including Intel from America, SMIC from China, ASE

from Taiwan, Japan’s Fujitsu and China’s BOE, were

invited to promote active trade in global semiconductor

industry by talking one-on-one with Korean companies.

There were also many academic events prepared at the

exhibition drawing in a lot of semiconductor experts.

On the opening day of the 12th, a seminar on future

technologies for semiconductor processing equipment

was held, followed by the fall symposium of Korean

society of semiconductor and display technology along

with surface cleaning technology seminar on the 13th.

Semiconductor wiring technology seminar, ISMP2010,

standard instruction on semiconductor equipment

system semiconductor job fair, convergence joint

research workshop and analog semiconductor leaders

were held on the last day of the event.

At this year’s i-Sedex, Samsung Electronics showcased

four environmentally-friendly memory semiconductor

product ranges: Green DDR3 (Double Data Rate 3);

Green SSD (Solid State Drive); Green LP (Low Power)

DDR; and Green G(Graphics) DDR5. The company also

introduced the low-power solution with PRAM and green

memory to tackle environmental issues and demonstrate

the difference in energy consumption between normal

memory and green memory by using a desktop PC and a

server. Hynix displayed 40nm class 2Gb mobile LPDDR2

and 40nm class 2Gb DDR3 DRAM, whereas Dongbu

HiTek showcased 18um BCDMOS; Amkor Technology

Korea introduced Chip-stacked Package that adopted

the laser drilling technology; and Semes released IRIS,

BLUE ICE, the cleaning equipment suitable for all

semiconductor processing.

▲Hynix booth guide introduces its graphics memory to Kim Hwang-sik, Prime Minister of Korea

D RAM semiconductor ▶


Convention & Events


2010 Korea Electronics Show welcomed a number of buyers from many countries

including India, Russia, China, Japan, and France. The buyers showed great

interest in the Korean companies that introduced innovative new technologies,

and they actively participated in the business consulting as well to integrate these

technologies into their own businesses.

Buyer Special

Hitech Lighted Limited.co develops and manufactures environmentally-friendly energy-saving lamps in India. The managing director, Rupinder Singh Sachdeva was particularly interested in the cost-efficient lightings, saying “the exhibition was full of products that captured my eyes. I was particularly impressed with the IT security-related technologies and products. IT security-related products are very marketable as they will provide useful solution for all industries in general, and I am sure, with safe and professional technologies, they will make great contribution to the system-based industries.”Meanwhile, Ajay Kumar Pathak, the deputy general manager of FROG CELLSAT PVT.LTD, a company that produces GSM, CDMA, 3G Repeater in India, explained, “we cannot help but acknowledge Korea’s technological power because among the components our company imports, Korean products generate the biggest income for us. In fact, our duplexer used to be about the size of a matchbox before we began to import the components from Korea. However, the

Korean duplexer we found at KES was only about a quarter of that size. So we decided to import that product from Korea, and as a result, we could make a high quality product at a reasonable price. Well, you could say they are like a big brother for us.” Another Indian buyer we met was Ratan Singh, who

IndiaKorea, the leader of future technology

Rupinder Singh Sachdeva, managing director of Hitech Lighted Limited


Convention & Events

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is a consultant at Vihaan Networks Limited Co. (VNL). Before commenting on the Show, Mr. Singh first began with the introduction about VNL. Ratan Singh said, “I believe that South Korea already parallels developed countries like Denmark, Australia, Norway, and Canada,” he added, “in terms of the country’s capacity to help developing countries. In fact, Korea’s

technology is recognized as the best even among those advanced countries. As soon as I heard the news, I was determined to visit KES and also to search for mobile satellite solution companies in Korea. So, I am currently in the middle of negotiations with reliable partners.”

Thomas Kim, Korean-American, who comes across somehow likable, visited Korea Electronics Show for two years in a row to boost business relationship between Korea and North and South America. Mr. Kim is the vice president of Dynamic Korea Opportunity (DKO) - whose headquarter is based in Pasadena, California, and a branch in Seoul – and paid keen attention to the Show, perhaps more than anyone else did. "As an international consulting firm," Mr. Kim explained, “DKO is focused on helping small, medium, and large manufacturing enterprises that operate in North and South America. 2010 Korea Electronics Show is a well-organized exhibition and is very convenient for small-scale buyers from outside Korea," Mr. Kim added. "Also, I loved to feel the beauty and kindness that are uniquely Korean at every booth I visited. It might look like the Show as a whole has reduced in size compared to last year, but I would say it introduced more diverse, new, and useful ideas than any other exhibition."

Thomas Kim, vice president of Dynamic Korea Opportunity (DKO)

He also said, "Korean market seems to have more active business relationship with European and Asian countries than with America. But I am very happy that the trade conference at the Show this year will help bring out more business opportunities between the two countries." This year, Mr. Kim spent a long time in Green IT exhibition room, in particular, and as a Korean-American, felt proud about Korea’s global products and technologies.

USA'Korea IT Wave Sparkling the US Market'

France '3D Industry Going Up with Korea'

Stephan Faudeux is the director of Dimension 3D-Expo, the forum that is leading the development of various technologies and contents to open up a new 3D epoch in France. He visited KES this year, seeking to catch up with Hollywood technology in movies,

broadcasting, video game, etc. by collaborating with Korea’s 3D technologies."Korea’s 3D Industry is rapidly growing with two hardware giants, Samsung and LG. Also, I believe 2010 was the starting point for the country’s


Convention & Events


impressive growth in 3D solution industry. As far as I know, Korea, for years has developed various technologies by trying to integrate 3D into other fields. At this year’s KES as I experienced Korea’s cutting-edge 3D technology, I began to think about collaboration with KES for the 3D exhibition that will be held in France. But first I will need to share our plans for 3D Expo, perhaps?" before he went on to explain the 3D cooperation project between Korea and France.Mr. Faudeux said, "I believe the collaboration between 3D Expo and KES will bring the opportunity to introduce exceptionally diverse 3D technologies and contents." The first step for such collaboration would be finding companies that possess various technologies including Korea’s 3D convergence technology. "France has started to produce 3D contents for movies and animations in addition to concerts and theme parks. Especially, my country

takes pride in our outstanding 3D broadcasting system technology. After this exhibition, now I am looking forward to see France’s cooperation with Korea to host successful 3D Expo in the country. That will definitely help to develop 3D industries of both countries," he added.

Peru'Discovering the Best Security System at KES’

Despite the long distance, Igor Saravia Aguilar, general manager of S.A.V Ingenieros S.A.C of Peru, visited Korea with his colleague Jorge Cossio Medina, in a quest for technologies to improve Peru’s security system. S.A.V Ingenieros S.A.C is a software firm established 18 years ago, which has built its reputation as a reliable company whose technologies are used by public institutions as well as individual customers. Mr. Aquilar and Mr. Medina explained their reasons for visiting KES in saying Peru currently has poor crime prevention system compared to neighboring countries like Colombia. Mr. Aquilar said, "In Peru, there are a lot of individual crimes such as burglary, violence, and theft, rather than large-scale crimes involving the drugs, so the government is making constant efforts to solve these issues. At the moment, the level of legal punishment in Peru is very weak. Those criminals who are arrested can be released within a few hours after paying a negligible sum of fine. These lenient penalties lead them to second and third offenses. So Peruvian government

and local authorities are trying to come up with a technological solution before applying legal methods to address current problems. In fact, our company is noted as possibly the most reliable one to provide such technological support within Peru, which is why we need to have better technologies to build more secure system. We believe that we will be able to find the right level of security system for us at KES."

Stephan Faudeux, director of Dimension 3D-Expo

Igor Saravia Aguilar and Jorge Cossio Medina, general manager of S.A.V ingenieros S.A.C of Peru


Convention & Events

37www.kes.org

'Best IT, and Best Manners Too!!'

Russia KES becomes a business bridge between Korea and Russia.

It is already the fourth time for Alexander Semeyuta

to visit KES. With each visit, he returned home with

more business opportunities and satisfying results,

which explains why he did not hesitate to come

back again this year. Accompanying Mr. Semeyuta,

Andrey Dvoynshev and Aatoliy Shestak of Vetrastar

expressed that they saw beyond what they expected

from the opening ceremony, in their first visit to the

Show.

Before beginning the interview, the technological

director, Andrey Dvoynshev said, "we have been

to many exhibitions in China and Hong Kong,

but we have never seen anything so glamorous

and spectacular as the opening ceremony of KES.

Especially, we could not take our eyes off the girl

dance group, Secret’s powerful performance. It

was really interesting because there are not many

exhibitions where we can enjoy the performance of an

A-list entertainer like this."

"What my colleagues and I thought after looking

around the exhibition,” he added, “was that KES

really shows so many excellent technologies

and products. We are especially interested in

semiconductor, electric components, and mobile

phones, and we are planning to select some of the

companies and introduce their products to Russia

through business partnership."

Antoliy Shestak, general director who came with

Mr. Dvoynshev, explained, "Normally, in an

international event like this, buyers who are not

familiar with English language often miss good

business opportunities because of language barrier.

But at KES, a Russian interpreter accompanied us

everywhere we went, which consequently helped

us build more business." Commenting on the

improvement he would like to see in 2011, he said,

"because of the enormous scale of the exhibition,

we could not see all the products even though we

really rushed. So, I think we would be able to see

more products if they organize similar products and

technologies in categories."

The Russian buyers expressed very optimistic

opinions on possible trade with Korea, saying many

buyers from Russia will visit next year’s KES. We

might as well expect that 2010 KES will mark the

watershed for the business partnership and trade

between Korea and Russia.

Antoliy Shestak, General Director (left) and Andrey Dvoynyshev, Technical Director


Convention & Events


SPMash's Director Sergey I. Lapinsky has met Korean companies

like UKB (Unikor Battery), S&T Global, MECSTECH, and SVCo.

SPMash is film heater maker in Russia. Their top quality film

heaters are being widely used in Chile, Ecuador, France, and

Korea. SPMash has stated that all meetings at KES 2010 was

very significant to its company, and that he would return to his

company as an active marketer for these companies back in

Russia. He expected to reunite with Korean partners next year.

The representatives of EPOS, ENERGO-SNAB, and IAT are

sharing the stories of successful buyers meeting. ENERGO-SNAB

has had a good trading relationship with Korea for a long time

now, so they were caught on the scene giving positive advices on

how to succeed buyers meeting with Korea.

JSC AngeL's "business angel", Maria, is Korea-Russia trade

agent. She showed a great interest in Korean cosmetic devices.

She went to the actual booths to personally test all hair dryers

and massage beds or chairs. Maria showed a determination

to examine and try out things thoroughly before going back to

Russia. There she will start marketing these products with actual

commentaries. "It is hard to find neat things like this in Russia.

Korea has many different kinds of cosmetic wares and they all are

innovative and well designed. I believe these products will have

a great impact to the Russian Market. If Korean companies can

work with us reducing the price, my job will become much easier

(grin).”

RISDE is being introduced to Testron’s Harness tester,

backplane tester, and fuse box tester. RISDE stated, “We best

learned about Korean companies’ products through KES 2010,

and became aware of their quality. We are looking forward to

future business with most of Korean companies we met today,”

said Director Constantine.


Convention & Events

39www.kes.org

STEP is meeting KIT Korea. "Frankly, I didn't expect much

before coming to Korea. But as soon as I got here, I saw on the

schedule that I had five buyers meetings set up in a row, each

lasting 45 minutes each. It was very surprising. So I met Eye Max,

GeoCross, Withsolution, KIT Korea so far, and I am about to meet

Mocomtech. Korean products are surely impressive and I believe

our customers will also be very interested to learn about these

new products," said Director Vladimrovna.

Francosi Barlinckoff from Holland

Daniela Yankova from Bulgaria

Antonina Krasnova from Russia and her translatorElleuch Samir, Mounir Ferjani, Mohamed Mahjoubi from Turkey


Convention & Events


Creative Future Forum After the declaration of IT Industry Vision 2020 at Creative Future Forum, over 1,000 scholars, CEOs, and experts from Korea and elsewhere discussed the future of the earth, IT, and IT Korea, focusing on ‘convergence’ and ‘creativity’ in particular. Ministry of Knowledge Economy also proposed ten IT Mega Trends based on three key words: Smart, Sustainable, and Human-centric. In addition, the Ministry announced their vision to level up Korea’s status to join top three IT exporters – Korea currently ranks 5th – and top four countries in IT convergence by increasing the IT export from about 150 billion dollars this year to 300 billion dollars by 2020; focusing on projects for “dynamic IT and creative convergence.”

Smart Korea 2010Hosted by Ministry of Knowledge Economy, 'Smart Korea 2010' was held at 2010 Korea Electronics Show

with the Next Decade of IT Korea as the main theme. An international forum where renowned scholars

and businesspeople gather to discuss the future vision and direction of IT development, Smart Korea

2010 newly introduced 'Creative Futures Forum', and also hosted 'IT Convergence Conference' with seven

IT-related government departments, for the first time this year; along with '2011 IT Industry Prospect

Conference' and 'Global Cooperation Seminar,' for which foreign buyers were invited to deliver a speech.

IT Convergence conference IT Convergence conference provided an opportunity to introduce policies regarding Korea’s IT and convergence as well as to look at relevant technologies and industries, as seven government departments gathered to propose specific IT convergence policies. Oh Hae-seok, the President’s Special IT Adviser, said, “Smart Korea project will help to build a flourishing country, warm society, and strong nation. Korea is leading the world with smartphones, smart cars, smart TVs, and smart robots,” declaring the opening of the conference with a keynote speech that explained ‘Smart Korea’ vision with which to carry out government agenda. Next was Jung Man-ki, chief of information and communication industry bureau at Ministry of


Convention & Events

www.kes.org 41

Rolf Jensen, CEO of Dream Company

Dr. David Cohn, Director of IBM Watson

research center

Stanly Yang, CEO of Neurosky

Peter Sondergaard, Senior Vice President of Gartner Research

Knowledge Economy, who announced IT convergence expansion strategy. Mr. Jung explained, “Next year, 66.7 billion won will be invested in the development of IT convergence-related industrial technologies, 14.5 billion won in commercial technologies, and 25 billion won in fostering human resources in IT convergence field. And as for the core components development, the government is planning to spend 15 billion on system semiconductor technology development and 19.1 billion won on 4th generation baseband modem.” The conference also offered case studies and policies regarding successful IT convergence.

2011 IT Industry Prospect Conference2011 IT Industry Prospect Conference provided IT-related information – such as IT technologies of Korea and other countries, market outlook, and business strategies - to help relevant businesses set up plans for next year. Furthermore, 1,200 IT experts and businesspeople from Korea and elsewhere suggested 10 main issues of next year’s IT industry and discussed the prospect of each IT field.Jeon Sang-heon, vice president of Korea Electronics Association, said, “Next year, the rapid economic

recovery with the emerging developing countries as the driving force, will lead the global expenditure on IT industry to increase by 3.9 percent, and the global demand for IT products by 5.1 percent. We estimate that Korea’s IT production next year will grow 3.1 percent and export will go up by 5.8 percent, totaling about 159.6 billion dollars.” The estimates announced at the conference were based on major expert researches, data of research institutes from Korea and other countries, as well as a statistical analysis models.

Global Cooperation SeminarForeign buyers from China, Russia, Japan, and India, as well as Korean businesses operating abroad and IT trade experts participated in the Global Cooperation Seminar, where they provided a guideline for Korean IT firms to expand the business abroad, a method they labeled as, “Overseas expansion and cooperation strategies.” The government expects this event to offer a platform for global cooperation of IT industries by sharing new ideas and information.


RESuLTS


Media Coverage


RESuLTS

43www.kes.org


·Statistical Results

Area/Dimension : 53,541m2

Number of Business Participants : 12 countries, 750 enterprises, 2,328 boothsNumber of Visitors : 55,242 (1,823 buyers)Consultation Results : Approximately 1.6 Billion US Dollars

·Consultations and Conferences

Group Consultations : 10 cases including India, Russia and China distribution dealer invitation sales fairConferences : 20 cases including Smart Korea 2010, 3D Expo and Green ITEvents : 5 cases including App World Expo, Brain Racing and Job Fair

·Media Coverage

5 Cases on KBS 9:00 News, SBS 8:00 News, Yonhap News321 Cases including on Hankyung Economic Daily, Maeil Business Newspaper, Electronics Newspaper, Chosun Newspaper, Dong-a Newspaper and Central Newspaper500 Cases of Blog 1 Person Media

2010 Korea Electronics Grand Fair

Statistical Results

45www.kes.org


Korea electronics Grand fair 2011

·Date : October 12(Wed) ~ 15(Sat) 2011, 4 days

·Venue : KINTEX

·Area : 53,541sqm

Edited and published by the Korea IT TimesTel 02) 3459-0583 Fax 02) 3459-0656 http://www.koreaittimes.com

47www.kes.org

Exhibited Products

·ICT Tablet PC·Telecommunication·Smartphone·Net

work Solutions·Antennas· Computer· Notebook

PC·Server·Solution·S/W·Storage

·Imaging and SolutionsBeam-projector·Imaging Machine·Digital

Camera·Printer·Camcorder·Memory Solutions

·Multimedia and Home EntertainmentTV·Smart TV·3D TV·IPTV·Home Cinema·Monitor·HiFi

·Loudspeakers·Games·MP3·Hands-free

·Living Consumer ElectronicsRefrigerator·Air-conditioner·Vacuum cleaner·Washing

machine·Dish washer·Coffee machine·Electric

toaster·Beauty care appliance·Kitchen appliance

·Car Electronics and SecuritiesNavigation·Black box·Car electronics·CCTV·Network·Bio

or Signal capture·Cyber security·Collision avoidance

technology

·Convergence and Other applicationsBroadcasting equipment and systems·Green IT·U-

health·Building Solution·Digital Clothing·Product

design·Robot

·Modules, Parts and MaterialsLED·OLED·LCD·Solar·PCB·MLCC·Capacitor·Resister·

SoC·Sensor·Switch

Sponsorship Supervision

report on korea electronics grand fair 2010

Technology

electronics components

generation of electronics

lg electronics

industrial electronics

samsung electronics

consumer electronics

future of koreas electronics

car electronics automobile