Report November 2014 – Overall 138 Clippings

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Report November 2014 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 100 (RBU) (2 both)

• Coverage is focused on PR2000, R7000, Repeaters and the Smart Home

L&P had to deal with several negative requests / mentions / accusation regarding the ComputerClub video case.

• PR-Activities: • L&P translated and sent out the RN OS 6.2 press release• L&P created a statement for teltarif regarding D-Links free router.• Review devices: R7500 (PC Welt, teltarif, e-media, Chip, tomsnetworking.de), AC785

(Mobiflip.de, teltarif.de, PC Welt, appgefahren.de), A6210 (ComputerBild, e-media, Chip, telatarif.de, PC Welt) RN314 & RN140 (Chip), GS108E (Audiomagazin, c’t)

• X-Mas raffles arranged so far: tvdigital.de, hoerzu.de, techniksufer.de, Funkschau• L&P had a planning meeting with Netgear and works on an Arlo launch plan for 2015

(PR, Social Media, Press Event, Press Tour, Radio EPK and much more).• L&P created two advertorials in cooperation with Glancers for ComputerBild & AVF Bild• L&P created security statement for heise regarding SSLv3 security issues• L&P started inviting media to CES (teltarif, golem.de, CHIP)

Report November 2014 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary

AMAZON DE: • Sent final weekly reporting to HQ• L&P will optimize the SKU listing because some products are eol. A selection of smart

switches will be added to the list.

FACEBOOK, actually 13.610 Fans L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message.

Posts: • November 4th: WIFI article from Harald Karcher• November 5th: product tester campaign for R7500• November 17th: further product tester campaign post• November 17th: ComputerBild R7000+PR2000 special bundle offer post• November 19th: final product tester campaign post• November 20th: product tester campaign ending post• November 24th: post with winners of the product tester campaign • November 25th: RN OS 6.2 announcement post• November 26th: PR2000 in Focus magazine post• November 27th: funny post about the one star Amazon review, that never ordered the product

Report August 2014 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

Report August 2014 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

NETGEAR RBU Coverage - Topics

Report November 2014 - NETGEAR Retail Business Unit

7% 3%

71%

11%

6%3%

RBU - Topics

OthersRepeaterRouterSmart Home StorageSPBUPowerline

Report November 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report November 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary• Total: 36 (CBU) (2 both)• Coverage is focused on S3300 and ReadyNAS OS 6.2

L&P had to deal with several negative requests / mentions / accusations regarding the ComputerClub video case.

PR-Activities: • L&P translated and sent out the S3300 press release• L&P translated and sent out the RN OS 6.2 press release• L&P wrote another article for the IT-Administrator tips & tricks section (topic: WLAN

segmentation with a Netgear smart switch)• L&P placed three firewalls in the readers voting at ipinsider.de • Review unit: Rn314 is in a standalone review at CHIP, they plan to create a list of the

TOP 50 of 4-bay NAS• L&P offered a Netgear view on 2015 to channel media: IT-Business, Channelpartner,

crn.de (IT Business works so far)• L&P started collecting all media data for 2015 to plan actions for Q1 & Q2

Twitter Activities: current Twitter topics (S3300 clipping shares, RN OS 6.2 clipping shares, case study Krannich Solar, Netgear blog post from Matt Phanke)

Report November 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Case Study L.I.T.: finalized and in publication process• Case Study Pfälzer Pensionsanstalt: cancelled due to bad cooperation by customer• Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for

feedback.• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for

feedback.• CaseStudy Howasped: written and at Netgear for approval, waiting for feedback.• CaseStudy Kleine Wolke: basic questionaire filled out by customer, interview process started• CaseStudy Max Jenne: basic questionaire sent to customer, interview process started.

Newsroom: • November 4th: S3300 press release: LINK• November 10th: RN OS 6.2 press release: LINK

Report November 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Coverage - Topics

19%

74%

6%

CBU - Topics

OthersStorageSwitchingProSECUREBusiness Wireless

Report November 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

NETGEAR VIP Media

Report November 2014 - NETGEAR Overall

30%

6%57%

7%

Region / Tier

Tier 1Tier 2OthersATCH

Report November 2014 - NETGEAR Overall

NETGEAR Overall Sentiment Breakdown

6%

94%

Quality

Pos.

Neg.

Neut.

NETGEAR Overall Print / Online Breakdown

Report November 2014 - NETGEAR Overall

16%

84%

Print / Online

PrintOnline

NETGEAR Overall Category Breakdown

Report November 2014 - NETGEAR Overall

AVM - AVM actually is on a Germany press tour to present several new products- AVM plans to launch Fritz-Box 3490- New firmware for Fritz!Box 3272, Fritz!Box 7272

TP-Link - TP-Link has a new country manager for the DACH region (Gordon Sun)- TP Link presents Archer D9

Synology - Synology launches a new entry level NAS DS215j- Synology launches DSM 5.1

D-Link - D-Link Expands its Unified Wireless Portfolio with New Wireless Controller Supporting up to 256 Access Points

- D-Link Introduces New Resources and Tools for Customers and Resellers Looking to Add, Integrate and Resell IP Surveillance Solutions

HP Networking - HP has a new country manager for the DACH region (André Baeriswyl)- Fortinet Announces HP AllianceOne Program Membership With HP Networking Specialization

Lancom - Lancom launches new access points, iBeacon and ESL

Report November 2014 - NETGEAR Competitor Monitoring