report november 2013 - overall 60 clippings by. report november 2013 - netgear retail business unit...
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Report November 2013 - Overall 60 Clippings
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Report November 2013 - NETGEAR Retail Business Unit
NETGEAR RBU Summary
• Total: 32 (RBU) + 1 (both) Clippings D-A-CH
• Coverage is focused on R6300 and ReadyNAS
• PR-Activities: D6300B review with c’t and RN102 review with PCWelt; 100zehn created PR plan regarding R7000 launch in GER and sent media list for a press tour to Netgear for feedback;
• Review devices: D6300 & A6200 (c’t), PTV3000 (ComputerBILD), A6200 & R6300 (Redaktionsbüro Schlede), WN3500RP (PC Magazin), R6250 (teltarif.de) XAVT5602 & XWN5001 (PC Praxis), A6200 & D6200B + XAVB5601 (PC Games Hardware), WN1000RP (Handy-Fans.de)
• product raffles: X-Mas raffles arranged with tvdigital.de + hoerzu.de; eplay-tv.de, Magazin Wissen
• The female blogger who received a R6300 and a A6200 for a review published her positive and nice review on various platforms and also wrote a highly positive Amazon review
Report November 2013 - NETGEAR Retail Business Unit
NETGEAR RBU Summary
• 100ten wrote interview for HIFI Digital about Powerline (12 questions)
• 100ten set up an interview with IT Business concerning Smart Home for early next year
• 100ten translated and prepared PIs Netgear FB alliance and R7000 award to be sent out early December - on hold
• 100ten translated AirCard release and will send it out at 2nd of December - on hold
•100ten drafted answers for sysbus.eu about the router constraint in Germany - published
Report November 2013 - NETGEAR Retail Business Unit
NETGEAR Amazon Summary
• AMAZON UK review project gets more and more positive feedback and specific questions from customers; after having changed the account to an official Netgear account we get slightly more feedback from customers on Amazon and to our external email.
• 100zehn altered the review sheets and created first monthly Amazon tracker.
• 100ten sent out weekly analysis of the Amazon tracking.
NETGEAR RBU Coverage - Topics
Report November 2013 - NETGEAR Retail Business Unit
Report November 2013 - NETGEAR Retail Business Unit
NETGEAR RBU VIP MediaGermany - Tier 1
IT-Consumer Lifestyle Online
Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt
Germany - Tier 2
IT-Consumer Lifestyle Online
Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de
tomsnetworking.de
Report November 2013 - NETGEAR Retail Business Unit
NETGEAR RBU VIP Media
15%4%
59%
7% 15%
Tier 1
Tier 2
Others
AT
CH
Report November 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary
• Total: 27 (CBU) + 1 (both) Clippings D-A-CH
• Coverage is focused on the GS516TP and the new RN716
• PR-Activities: current Twitter topics (10GbE Copper Switches, 10 GbE Switches, NAS Systems. Partner programs, partner announcements, webinars, special offers, Workshop Event), Case Studies LIT, Georg Jordan (cancelled); Krannich GmbH; Pfälzische Pensionsanstalt; Webinar announcement data security with Netgear Storage; forward feature tracking and forwarding to Netgear; • Media-Workshop: 100ten set up a workshop about storage and 10GbE technology at Netgear; 8 key media journalists attended (Funkschau, Computerwoche, Admin Magazin, Golem.de, Stefan Rubner, Tomsnetworking Guide, ITEspresso.de / Silicon.de, Karcher Media Office)
• Reviews: 100zehn arranged a review opportunity for 10GbE in Admin Magazin – hardware has been given to the editor at the workshop event – test in progress
• PI about the new RN716 has been sent out.
Report November 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU Summary
• Case Study Georg Jordan: cancelled by customer
• Case Study L.I.T.: draft written, approval from Netgear, goes back to the L.I.T. for final approval
• Case Study Krannich GmbH: First Draft written, Krannich asked for a telefon interview to clarify open questions.
• Case Study Pfälzer Pensionsanstalt: customer already informed about how to, waiting for feedback when a short info call can be arranged
• 100ten set up two telephone interviews about new channel and B2B strategies and products with IT Business and CRN
• Newsroom: Workshop announcement; Whitepaper “Networking Solutions for Storage (English Whitepaper)”; Whitepaper “Netzwerk-Lösungen für VoIP”; PI RN716; Webinar “Datensicherung von VMware und Hyper-V Umgebungen ohne Kopfschmerzen – mit Veeam und Netgear in Kombination”
Report November 2013 - NETGEAR Commercial Business Unit
11%
7%
43%
11%
5%
21%
Business Wireless
ProSecure
Storage/NAS
Switches
Others
Corporate
NETGEAR CBU Coverage - Topics
Report November 2013 - NETGEAR Commercial Business Unit
NETGEAR CBU VIP MediaGermany - Tier 1
IT-B2B Channel Online
Computerwoche ChannelPartner ChannelPartner.de
it-administrator Computer Reseller News Chip.de
LANline IT-Business Golem.de
Telecom Handel heise online
tecchannel
Germany - Tier 2
IT-B2B Channel Online
Business & IT Dealers only Cnet / ZDNet
CIO funkschau handel Computerwoche.de
funkschau crn.de
IT-Sicherheit it-business.de
iX silicon.de
SearchXXX
speicherguide
telecom-handel.de
tomsnetworking
Report November 2013 - NETGEAR Commercial Business Unit
6%3%
85%
0%6%
Tier 1
Tier 2
Others
AT
CH
NETGEAR CBU VIP Media
49%
11%
40% Positive
Negative
Neutral
Report November 2013 - NETGEAR Corporate
NETGEAR Overall Sentiment Breakdown
17%
83%
Online
Report November 2013 - NETGEAR Corporate
NETGEAR Overall Print / Online Breakdown
14
3
29
2 1
7
04
0
5
10
15
20
25
30
35
Report November 2013 - NETGEAR Corporate
NETGEAR Overall Category Breakdown
AVM - AVM presents FRITZ!Powerline 540E as combination of WLAN and Powerline- AVM and 18 other producers signed a petition against router constraint- AVM demonstrates VDSL Vectoring live at the Broadband World Forum in Amsterdam- AVM delivers Fritz OS 6 for Fritzbox-Router
Belkin - Linksys by Belkin enters the KMU market with its unmanaged switches and VPN-routers of the LRT-series
Buffalo Technology - Buffalo also signed a petition against router constraint
D-Link - D-Link cloud-cameras on board of the Smart-Mobil-Tour by Mobilcom- “Modern Life. Connected” survey by D-Link examins private and business usage of technology- D-Link introduces Outdoor-Access-Point DAP-3310- D-Link also signed a petition against router constraint- D-Link offers new Managed Switches; DGS-3000-10TC and Chassis Switch DGS-6608- D-Link launches EyeOn Baby Camera
HP Networking - HP Network offers November Focus Pack
Lancom - Lancom Systems also signed a petition against router constraint - Lancom Systems shows new LANCOM VPN Client with Windows 8.1 support - Lancom Systems initiates christmas special for its partners
Report November 2013 - NETGEAR Competitor Monitoring