Report May 2014 – Overall 71 Clippings

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Report May 2014 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 47 (RBU)

• Coverage is focused on the various positive R7000 reviews and the PR2000

• PR-Activities: • 100ten started new Facebook strategy to create long-term “likes / followers” by adding

more value and content to the existing page• 100ten discussed ideas with Glancers and Danny for future FB projects; • 100ten intensified blogger relations by offering test samples for reviews and raffles

afterwards• Review devices: AC762S (c’t, mobiFLIP, WEKA); EX6200 (Camillo, mobiFLIP, teltarif,

c’t); EX6100 (teltarif); PR2000 (ComputerBild, c‘t, Guter Rat, teltarif, Camillo); XWNB5602 & D6300B (c‘t); R6250, R7000, D6300B (CHIP); R7000 (ReadME Blog); R6250 (PC Welt, teltarif); WN3000RP + WN3500RP (Rügheimer für connect);

Report May 2014 - NETGEAR Retail Business Unit

NETGEAR Social Media Summary

AMAZON DE: • Sent weekly reporting to HQ• 100ten took up the EX6100 and the EX6200 in our tracking report • We kept an eye on the negative GS105GE reviews, waiting for a final decision how to

handle replacement

FACEBOOK (for details on the monthly posts please check the attached screenshot)

We answered several questions about Netgear products and functions posted on our timeline

Posts: • May, 9th - 11th: Mothers Day Reminder, Text, Image and Cover Photo• May, 14th: WiFi Analytics App• May, 26th: PR2000 review by mobiFLIP• May, 28th: network cable clutter image• May, 30th: R7000 unpacking and review teaser by ComputerBild

Report May 2014 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

Report May 2014 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

NETGEAR RBU Coverage - Topics

Report May 2014 - NETGEAR Retail Business Unit

8% 2%10%

80%

Smart HomePowerlineStorageRouterRepeaterSPBU

Report May 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report May 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

32%

8%46%

4%

10%

Tier 1Tier 2OthersAT CH

Report May 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary• Total: 18 (CBU)• Coverage is focused on WC7600 & WN370 release

PR-Activities:

• 100ten wrote and sent out press release about Netgear ProSAFE WC7600 & WN370 • 100ten wrote and delivered 5.000 letters advertorial for funkschau wireless special• 100ten offered education article to IT Business• 100ten offered information for a CRN storage feature but we did not fit into the topic• 100ten filled out a questionaire for a NAS market overview in CRN• 100ten checks if 10GbE article fits into IT-Mittelstand forward feature• 100ten offered testsamples to the following media: c’t (10GbE-bundle);

tomshardware.de (RN516 or 716)• 100ten filled out a questionaire for the feature “networking management software” at Ip-

Insider with info of NMS300

Twitter Activities: current Twitter topics (news, 10GbE, NAS Systems, NAS demo, partner programs, partner announcements, webinars, special offers, special bundles, blog posts by US team)

Report May 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary• Case Study L.I.T.: 100ten offered case study to Mobile Business, Logistik Heute, FM das

Logistik Magazin, Logistik Journal – so far no pick up

• Case Study Krannich GmbH: draft written and approved by customer, at Netgear for final approval

• Case Study Pfälzer Pensionsanstalt: customer received basic questionaire to fill out basic information. on hold and waiting for feedback of customer.

• Case Study Hotel Gmachl in Austria: approved by customer, at Netgear for final approval.

• Case Study Private Hochschule Göttingen: questionaire filled out by customer, at Netgear (Jörn Clausen) for technical detail check

Newsroom: • Netgear ProSAFE GS516TP PoE Switch: LINK• Netgear ProSAFE WC7600 & WN370: LINK

Report May 2014 - NETGEAR Commercial Business Unit

76%

5%

5%

10%

Business WirelessProSecureStorage/NASSwitchesOthersCorporate

NETGEAR CBU Coverage - Topics

Report May 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

Report May 2014 - NETGEAR Commercial Business Unit

10%14%

62%

14%

Tier 1Tier 2OthersATCH

NETGEAR CBU VIP Media

65%3%

32%

PositiveNegativeNeutral

Report May 2014 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown

18%

82%

PrintOnline

Report May 2014 - NETGEAR Corporate

NETGEAR Overall Print / Online Breakdown

Report May 2014 - NETGEAR Corporate

NETGEAR Overall Category Breakdown

Review Award Product Presenation

Raffle Interview Background Article

Case Study Corporate0

5

10

15

20

25

30

15

0

23

0

2

26

0

5

AVM - AVM shows new FRITZ!Box 6490 Cable, WLAN-Repeater DVB-C and Fritz WLAN-Repeater 1750E at the Anga Com 2014

- AVM presents an outlook at new FRITZ!OS version for FRITZ!Box 7490 and FRITZ!Box 7390

Belkin - Belkin is mentioned in rumors of Apple planning to enter the Smart-Home-Business- Belkin introduces new WeMo Maker for home automation

Buffalo Technology - Buffalo Technology releases note that their products are not affected by Heartbleed trojan- Buffalo presents the AirStation WZR-1750DHP AC-router

D-Link - D-Link introduces AC1900 SmartBeam™ Gigabit Cloud Router DIR-880L - D-Link shows two new Gigabit -switches, GO-SW-16G mit 16 and GO-SW-24- D-Link releases new wireless APs, DWL-8610AP and DAP-2660

HP Networking - HP Networking introduces HP 560 802.11ac-Dual Band-Access Point-Series- HP Networking offers new switch-series HP 7500, 10500, 12500, FlexFabric 11900 and 12900

Lancom - Lancom Systems presents results of a public WiFi study - Lancom Systems shows professional VPN-Router LANCOM 1781EW+ - Security-Distributor Infinigate offers Lancom products

Report May 2014 - NETGEAR Competitor Monitoring