SOCIAL

MEDIA

BUZZ

ANALYSIS

REPORTMarch 2014

What to expect?

1. Top 10 Politicians

2. Top Political Parties

3. Uncover the key insights on elections

4. Dig out relevant demographics

Key Findings this March

• Narendra Modi, Arvind Kejriwal and Rahul Gandhi trio were the top 3 most

talked about politicians.

• With the polling dates coming closer, popularity of most of the politicians is

increasing.

• Narendra Modi extended the lead with 76 SSI score compared to second position

Arvind Kejriwal with SSI score of 73.

• BJP, Congress and AAP maintained their leadership on social media.

• Despite scoring the highest on social media, BJP is among the top 3 least favoured

political party while Congress is among the top 3 most favoured political party.

• On an average there were 43 lakhs conversations per day on Indian politics on

social media.

TOP 10 POLITICIANS

March

2014

TOP 10 MOST POPULAR POLITICIANS

ARVIND KEJRIWAL

MANMOHAN

SINGH

ARUN JAITLEY

7376 72 6871

66 65 6464

1 Narendra Modi

No. of unique

people talking1,97,902

Total buzz in

the month15,29,796

2 Arvind Kejriwal

No. of unique

people talking2,20,069

Total buzz in

the month20,14,259

3 Rahul Gandhi

No. of unique

people talking79,713

Total buzz in

the month3,29,180

4 Sonia Gandhi

No. of unique

people talking31,495

Total buzz in

the month76,416

5 Rajnath Singh

No. of unique

people talking30,046

Total buzz in

the month84,897

6 Manmohan Singh

No. of unique

people talking25,601

Total buzz in

the month40,941

8 Sharad Pawar

No. of unique

people talking15,120

Total buzz in

the month27,216

9 Yogendra Yadav

No. of unique

people talking33,647

Total buzz in

the month96,368

10 Arun Jaitley

No. of unique

people talking19,167

Total buzz in

the month46,910

HARSH VARDHAN

66

7 Shashi Tharoor

No. of unique

people talking16,485

Total buzz in

the month31,088

Simplify360

Social Index (SSI)

Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people

NEW ENTRANTNEW ENTRANTNEW ENTRANT NEW ENTRANT

SSI BREAK-UP OF TOP 10 POLITICIANS

RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI

1 Narendra Modi 88 40 88 77 76

2 Arvind Kejriwal 88 33 88 67 73

3 Rahul Gandhi 82 50 76 72 72

4 Sonia Gandhi 70 76 64 73 71

5 Rajnath Singh 71 60 64 76 68

6 Manmohan Singh 66 82 50 66 66

7 Shashi Tharoor 58 93 45 78 66

8 Sharad Pawar 56 92 45 76 65

9 Yogendra Yadav 72 42 64 69 64

10 Arun Jaitley 60 82 57 61 64

Awareness: Based on total mentions and unique people talking about a party/politician

Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking

Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the

links shared, images and videos uploaded

Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score

SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 3 MONTHS5,

36,2

02

7,84

,734

1,94

,649

78,0

08

33,8

15

99,3

14

32,1

08

7,16

9

23,2

06

7,19

,878

10,7

1,07

0

4,31

,504

49,3

20

32,4

19

69,9

02

80,4

09

10,4

73

37,7

86

18,8

52

7,42

,713 9,

54,2

89

3,17

,851

52,0

11

42,0

12

38,1

31

11,2

07

10,9

13

46,6

42

25,2

41

15,2

9,79

6

20,1

4,25

9

3,29

,180

76,4

16

84,8

97

40,9

41

31,0

88

27,2

16

96,3

68

46,9

10

Narendra Modi Arvind Kejriwal Rahul Gandhi Sonia Gandhi Rajnath Singh Manmohan

Singh

Shashi Tharoor Sharad Pawar Yogendra Yadav Arun Jaitley

Dec '13 Jan '14 Feb '14 Mar '14

ARVIND KEJRIWAL’S VISIT TO GUJARAT, AAP ASSOCIATED WITH NAXALS

0

20

40

60

80

100

120

140

160

180

01-03-14 06-03-14 11-03-14 16-03-14 21-03-14 26-03-14

THO

USA

ND

S

Arvind Kejriwal Narendra Modi Rahul Gandhi Sonia Gandhi

Daily mentions of the top 4 politicians in March, 2014

#GharGharModi

#AK49

AK49 2,72,464

AKinGujarat 1,46,991

NaxalAAP 1,12,031

AKasksModi 59,363

GharGharModi 2,63,848

NaMo 2,59,186

MyVoteForModi 1,10,683

Feku 76,862

AamchaRahul 79,017

RGinUP 25,114

BharatKeMazbootHaath 19,824

MyCongressManifesto 17,399

ARVIND KEJRIWAL NARENDRA MODI RAHUL GANDHI

Trending topics on the top politicians

#NaxalAAP

#AKinGujarat

Mar

7

TOP TWEETS ON MODI

4

1 2

3

TOP TWEETS ON ARVIND KEJRIWAL

1 3

42

TOP TWEETS ON RAHUL GANDHI

1

2

3

4

Politicians by favorability score

Most favoured Least favoured

91

88

87

2. ANURAG SINGH THAKUR

1. SACHIN PILOT

3. NAVEEN JINDAL

Note: Analysis based on the top politicians whose buzz volume is greater than 5K during March month

41

53

52

1. JASWANT SINGH

2. P. CHIDAMBARAM

3. MAMATA BANERJEE

Parties

TOP POLITICAL PARTIES

March

2014

BHARATIYA JANATA PARTY

74 73

56

1 Bharatiya Janata Party

No. of unique people

talking2,10,105

Total buzz in the month 21,16,562

72

3 Aam Admi Party

No. of unique people

talking1,09,097

Total buzz in the month 8,05,092

2 Indian National Congress

No. of unique people

talking1,24,633

Total buzz in the month 4,79,477

68

4 NCP

No. of unique people

talking19,402

Total buzz in the month 38,216

5 Bahujan Samaj Party

No. of unique people

talking13,894

Total buzz in the month 24,535

TOP POLITICAL PARTIES

Simplify360 Social Index (SSI)

NEW ENTRANT

56

6 Dravida Munnetra Kazhagam

No. of unique people

talking8,370

Total buzz in the month 15,575

NEW ENTRANT

SSI BREAK-UP OF TOP POLITICAL PARTY

Ranking of political party based on a party’s overall score, in case of party having same SSI, ranking based on Unique people

RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI

1 Bharatiya Janata Party 88 41 88 65 74

2Indian National

Congress83 46 79 77 73

3 Aam Admi Party 85 29 87 74 72

4Nationalist Congress

Party59 92 53 76 68

5 Bahujan Samaj Party 52 62 35 79 56

6Dravida Munnetra

Kazhagam39 94 36 71 56

Awareness: Based on total mentions and unique people talking about a party/politician

Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking

Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the

links shared, images and videos uploaded

Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score

SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 4 MONTHS9,

63,6

67

4,70

,223

4,35

,449

18,6

88

13,7

29

10,1

97

8,51

3

6,97

2

38,4

44

8,27

,418

6,40

,833

3,89

,965

28,2

79

10,3

36

7,12

3

7,37

0

5,19

0

9,33

9

40,8

47

2,89

4

8,94

,327

4,53

,757

3,16

,036

46,8

42

7,51

5

9,71

1

7,12

7

8,60

5

11,4

12

10,3

92

6,16

6

21,1

6,56

2

8,05

,092

4,79

,477

38,2

16

24,5

35

22,2

13

15,5

75

14,4

36

14,3

94

8,94

5

8,56

3

Bharatiya

Janata Party

Aam Admi

Party

Indian

National

Congress

Nationalist

Congress

Party

Bahujan Samaj

Party

Janata Dal

(United)

Dravida

Munnetra

Kazhagam

All India

Trinamool

Congress

Biju Janata Dal Communist

Party of India

(Marxist)

All India Anna

Dravida

Munnetra

Kazhagam

Dec '13 Jan '14 Feb '14 Mar '14

BJP LEADS MOST OF THE DAYS FOLLOWED BY AAP

0

20

40

60

80

100

120

140

160

01-03-14 06-03-14 11-03-14 16-03-14 21-03-14 26-03-14

THO

USA

ND

S

Aam Admi Party Bharatiya Janata Party Indian National Congress

Daily mentions of the top 3 political parties in March, 2013

TOP TWEETS ON BJP

1

2

3

4

TOP TWEETS ON CONGRESS

1

2

3

4

TOP TWEETS ON AAP

1

2

3

4

Parties by favorability score

Most favoured Least favoured

89

79

77

1. BIJU JANATA DAL

2. BAHUJAN SAMAJ PARTY

3. INDIAN NATIONAL CONGRESS

Note: Analysis based on the top parties whose buzz volume is greater than 5K during December month

51

65

62

1. JANATA DAL (UNITED)

2. AIADMK

3. BHARATIYA JANATA PARTY

Where is most of the buzz on

Indian Elections 2014 coming

from?

21.5% 20.1% 9.96%

Top 3 States discussing on Indian Elections

%age mentions

from NCT

%age mentions

from Maharashtra

%age mentions

from Karnataka

12%FEMALE

88%MALE

Most of the discussions on

Politics were from Men

Gender wise distribution

Delhi continues to top the states

talking about politics and

elections followed by

Maharashtra and Karnataka. The

three states have continuously

led the buzz share.

What could possibly

be more important

than what your

consumers [voters] say

about you?”

Mary O’Connell

Director of Global Digital

Marketing, Clorox Brands

“

BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND

0

20,00,000

40,00,000

60,00,000

80,00,000

1,00,00,000

1,20,00,000

19-Nov-13 3-Dec-13 17-Dec-13 31-Dec-13 14-Jan-14 28-Jan-14 11-Feb-14 25-Feb-14 11-Mar-14 25-Mar-14

Mentions Linear (Mentions)

APPENDIX

About the Company and

Research Methodology

CAN WE RANK A POLITICIAN/PARTY

BASED ON PEOPLE’S OPINION

ON SOCIAL MEDIA?

Uncover the Simplify360

Social Index (SSI) for ranking a politician/party

Reasons on why ranking is important?

1. Buzz alone cannot determine the

performance of a politician/party

2. Ranking helps in benchmarking a

politician/party with others

3. Few people generating more buzz

on a politician/party may not

indicate a politician/party has

performed well compared to others

on social media

Simplify360 Social Index (SSI)

AWARENESS SPREAD PROMINENCE FAVORABILITY

A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS

Weights

Volume of buzzUnique People talking about

X% Y%

Quality of Spread

Z%

Number of images or

videos and links

P%

Considers Opinion of

people

Q%

SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY

IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS

Total Twitter mentions and

unique people talking

about a party/politician

are considered for finding

the Awareness score

Measures the quality of

Twitter mentions spread

by considering total

impressions, total buzz

and unique people talking

about

A measure of how

prominient a politician is

on other social media

platforms, which is

measured through Twitter

by considering the links

shared, images and

videos uploaded

Measures the extent of

Favourability of a

politican/party. Considers

Sentiment in to account

for analyzing the

Favorability score

About the Data:

Timeframe: March 01, 2014 – March 31, 2014

Geography: India

Data sources*:

All the tweet mentions on Indian elections,

parties & politicians were tracked from Twitter

using Simplify360 Social media monitoring tool.

Download the Monthly Elections Summary Report

Buy the Monthly Elections Detailed Report

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