report - kpm 2014

KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVENSKO | NAJSTARŠÍ V EURÓPE | WWW.KOSICEMARATHON.COM

Paco Borao, president of AIMS

„Never complain, never give up.“

KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVENSKO | NAJSTARŠÍ V EURÓPE | WWW.KOSICEMARATHON.COM

FACTSFIGURESEVALUATION

KOŠICE PEACE MARATHON | 5. 10. 2014 · KOŠICE · SLOVAKIA | EUROPE`S OLDEST | WWW.KOSICEMARATHON.COM

Košice peace Marathon has been marked by media and essential personalities as the most signifi cant sport and social event of the year 2014.

THE EVENT OF THE YEAR


High-ranking representatives of the world marathon movement attracted massive media attention.

Saturday Gala program evocated wave of positive emotions and great feedback.

PLEID OF THE GUESTS


Brand new short fi lm had its premiere on the night before the marathon in front of the 400 invited guests for Marathon Gala evening 1924 – 2014.

90 YEARSIN 9 MINUTES


Fans, collectors and guests beared o� exclusive souvenires from Kosice.The most wanted were the book, commemorial coins and post stamp.

WHAT WILL REMAININ ARCHIVES


Marathon in Košice is a patchy festival of activities and events. Gala Program Infl amation of marathon fi re

& Nuit Blanche Gallery Pasta Party Historical train to Marathon Memorial

in Turňa Music Marathon KPM EXPO Waterman´s Marathon Exhibition 90 years of marathon

in photography Photo Contest „Shoot the marathon“

MARATHONFESTIVAL


From the sport side KPM o� ers unique spectrum of 10 activities and disciplines. Marathon Halfmarathon Relay 4 X ¼ Junior Relay 42 X 1 km Minimarathon Company Run Inline Handbike University Run IAAF Kids Athletics

TEN IN ONE


During the weekend from October 3 to 5 marathon has reached and involved 500 000 people. 390 000 at TV screens 60 000 in the streets 30 000 during EXPO

and accompanying program 15 000 on the web and social

networks 10 000 on the course

MARATHON HAS REACHED 500 000 PEOPLE


168 965 visitors of the web page Annual increase

of the fans of 58% The most succesful post with

total reach of 14 584 users On the day of marathon

13 826 people expressed some kind of activity on Facebook related to the event

BUSYWEB


Over 100 media outputs during last 30 days before the marathon is a result of targeted activities focused mainly on the 5 press conferences during September and October 2014.

PRCAMPAIGNS


Advertising campaign starting September 1 until October 5, 2014 (TV, radio, print, on-line and outdoor) reached its media value of almost 100 000 EUR.

MEDIACAMPAIGN


The annual increase of the participants might have been even higher but the need for defi ned limit brought this result.

5 07

4

20095

421

2010

6 6

44

2011

7 41

9

2012

9 45

1

2013

10

19

4

2014

THE NUMBER OF PARTICIPANTS

THE 8%GROWTH


Over 32% out of all participants were women. All together there were app. 3 300 of them through all the disciplines. Their share increased annualy by 5,4%.

WOMEN DISCOVER THE BEAUTY OF RUNNING


This year results of the winners were the best ones among the overall history of the event. As a result Košice Marathon ranked among Europe´s top ten.

MEN WOMEN

1. Berlin (2:02:57) Berlin (2:20:18)

2. London (2:04:29) London (2:20:21)

3. Rotterdam (2:05:00) Paris ( 2:22:44 )

...

8. Düsseldorf (2:08:07) Košice (2:28:46)

9. Lodz (2:08:21) Vienna (2:28:59)

10. Košice (2:08:28) Düsseldorf (2:28:59)

...

Hannover Roma

Zürich Warsaw

Milan Zürich

AT THE TOP TENTRESHOLD


10 199 runners in all categories

850 organizers and Police members

8 music stages within Music Marathon

60 000 spectators in the streets

31 000 bottles of water on the refreshment stations

6 800 litres of additional non-bottled water

4 200 plates of spaghetti and pasta during Pasta Party

2 500 kg of fruit

15 100 cookies

32 000 plastic cups

14 300 bottles for energy drinks

45 000 safety pins for bibs

12 000+ T-shirts for organizers and participants

25 000 program bulletines

18 200 plastic sacks and bags

7 000+ meters of barriers and plastic tape along the course and start/fi nish area

20+ tons of technical material carried out to the course

IN THE LANGUAGEOF FIGURES


The oldest Europe´s marathon again on October 2 – 4, 2015.

SEE YOUNEXT YEAR

report - kpm 2014

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