Report Feb / March 2015 – Launches: R8000, Arlo, Click Switch Overall 220 Clippings Feb. / 109 Clippings in March

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Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR RBU PR Summary Feb. 1

• Total: February: 198 (RBU) (8 both, RBU and CBU)• Coverage is focused on R8000, Arlo and Click Switch

• PR-Activities: • L&P attended at several planning calls regarding the awareness raise program for

Germany and prepared several presentations for this (Ambassador, Superfan, Social Media Metrics)

• Creation of an radio electronic press kit for Arlo to be delivered to hundreds of German radio stations (concept creation, L&P lead the interview, follow up optimization, approval and raffle samples planning)

• Writing of the R8000 announcement press release for Germany and delivery to key media

• Writing of the Arlo announcement press release for Germany and delivery to key media• Creation of a complete marketing and PR proposal for Q1+Q2 for Germany for Arlo and

the Nighthawk series• Technical requests from media answered: RN200->c’t magazine, R8000->c’t magazine• Raffles arranged: tvdigital.de (R8000), hoerzu.de (R8000), Telecom Handel (EX7000)

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR RBU PR Summary Feb. 2

• Total: February: 198 (RBU)• Coverage is focused on R8000, Arlo and Click Switch

• PR-Activities: • L&P wrote statement regarding 802.11ac and chances for retailers for Telecom Handel

(channel magazine)• Security request from BSI forwarded and discussed with Netgear• L&P created a detailled description of the CHIP test lab and the way they test routers

and sent it to Netgear

• Review units: • Smarthelpers.de (R7500), com! Professional (A6210), c’t (GSS108E), Ambassador

Just-One.eu (EX6100, A6210, A6100, PR2000, AC785S, R7500),

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR RBU PR Summary March• Total: March: 79 (RBU)• Coverage is focused on R8000, Arlo, Click Switch, EX7000, RN200 series

• PR-Activities: • L&P clarified several technical details for c’t regarding the Cat 9 AirCard• L&P organized a press tour through Germany and Austria: Berlin, Hamburg, Hannover,

Munich, Vienna (teltarif.de, Guter Rat, ValueTech, TV Digital, ComputerBild, Freelancer Olaf Purwin, c’t, CHIP, Telecom Handel, PC Welt, Focus and IDG Harald Karcher, EHZ Austria / Output, Monitor Austria) – all received a R8000 and an EX7000

• L&P arranged the tour follow up, several questions have been clarified and sent to the editors. Additionally several other products of interest have been sent to the editors in the follow up (AirCard, ClickSwitch).

• L&P answered several questions from media regarding Arlo• L&P collected all reviews and awards regarding the Nighthawk series and send it to

NTGR US• L&P provided input about all key details, people do or don’t like about our routers• Information and pictures delivered reg. R8000 regarding a print article in CHIP

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR RBU PR Summary March• Total: March: 79 (RBU)• Coverage is focused on R8000, Arlo, Click Switch, EX7000, RN200 series

• Review units: • teltarif.de, Guter Rat, ValueTech, TV Digital, ComputerBild, Freelancer Olaf Purwin, c’t,

CHIP, Telecom Handel, PC Welt, Focus and IDG Harald Karcher, EHZ Austria / Output, Monitor Austria (R8000, EX7000), GSS108E (ValueTech, tvdigital.de, CompuerBild), ValueTech, connect (AC785)

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR Arlo Summary Feb. / Mar.Overall 101 clippings: 70 (Feb), 31 (Mar.)

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR R8000 Summary Feb. / Mar.Overall 94 clippings: 86 (Feb), 7 (Mar.)

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary February

AMAZON DE: • Sent final weekly reporting to HQ• L&P and Netgear started with the Gominga portal for Amazon tracking and optimized

step by step the usability. SKUs have been updated, 90 products are tracked now.• 23 issues handled in Feb. 2015

FACEBOOK, in Feb: 13.202 Fans (-150 regarding facebook restructuring Fan metrics)- L&P answered several questions about Netgear products and functions posted on our timeline or sent via FB message.

- L&P created and executed a product reviewers election at Facebook for EX2700: sub-website created with several questions, start planned for march, see march for further results.

Posts: • February, 2nd: funny post regarding the technician meme action of university Ulm • February, 10th: WN3100RP review from teltarif.de posted• February, 11th: Gizmodo anouncement news for R8000 posted “the monster will be available soon”• February, 11th: just-one.eu raffle of A6210 posted• February, 17th: R8000 header grafic created, implemented and posted

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary MarchAMAZON DE:

• Sent final weekly reporting to HQ• L&P and Netgear started with the Gominga portal for Amazon tracking and optimized

step by step the usability. SKUs have been updated, 108 products are tracked now• 37 issues handled in March 2015

FACEBOOK, in March 13.212 Fans (+10) - L&P answered several questions about Netgear products and functions posted on our

timeline or sent via FB message.- L&P /Glancers created the following ads for Facebook. Product tester campaign, R8000.- L&P created and executed a product reviewers election at Facebook for EX2700: sub-

website launched, campaign started and posted three times at facebook within two weeks. Reviewers selected, contacted and briefed, products have been all sent out for their review.

Posts: • March, 2nd: product tester campaign teasered but not started• March, 5th: product tester campaign started and posted again with link to the sub-website• March 10th: product tester campaign teasered again• March 13th: product tester campaign – first half ended and first 10 reviewers selected• March 13th: Arlo ComputerBild creativity campaign teasered with link• March 16th: CeBIT post regarding Arlo• March 23rd: product tester campaign ended and last 10 reviewers selected and informed

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR Ambassador Highlights

Blogging Mum Sarah has reviewed the EX2700

LINK

Gaming Blogger Robin has reviewed the GSE108E and the R8000

LINK / LINK

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR Ambassador ProgramRelationships with this bloggers / reviewers have been established within the EX2700 product tester campaign at facebook and they will be asked to be part in the ambassador program – ongoing after they finished the EX2700 testing.

Name BlogOnline since Topics

Andreas Bosch http://andis-testblog.de/ Okt 14 Elektronik / Online Shops / Reise / Beauty

Michael Buchner http://www.michipedia.org/ Okt 14 IT / Lifestyle

Fanny Winkler http://lilly-checkts.de/ Jan 15 Beauty / Lifestyle / Elektronik / DIY

Waltraud Christoph http://www.rosalies-testblog.de/ Jun 13 Literatur / Elektronik / Beauty / Lifestyle

Bernd Haschker http://troisdorfertestblog.blogspot.de/ Feb 14 Elektronik / Lifestyle

Karin Göhrs http://charlie655.blog.de/ Mrz 10 Literatur / Elektronik / Beauty / Lifestyle

Carolin Frehle http://caro-testet.blog.de/ Dez 14 Beauty / Lifestyle / Elektronik

Isabell Knaup http://isaswelt-blog.blogspot.de/ Okt 13 Literatur / Elektronik / Lifestyle

Jaqueline Moll http://blog.frusky.de/ Jun 11 Elektronik / Online Shops / Lifestyle / Beauty

Karin Baumann-Brügge http://bb-testwelten.webnode.com/ Sep 13 Lifestyle / Beauty / Elektronik / Online Shops

Katrin Hempel http://maxiprimus.jimdo.com Okt 14 Elektronik / Online Shops / Lifestyle / Beauty

Stephan Petershttps://www.youtube.com/channel/UCQlL93x39SzqEhsrYXnDIlwhttp://techmediaz.de/

Nov 14 Elektronik

Miriam Luczynski http://mausiiitestetundgewinnt.blogspot.de/ Nov 14 Online Shops / Lifestyle / Beauty

Sonja Schwatke http://sonjaskleinetestwelt.de/ Aug 12 Online Shops / Lifestyle / Beauty

Martin ZornMichael WagnerNico Zorn

www.housecontrollers.de   Smart Home / Überwachung / Gadgets

Tanja Laudien http://tanjatestet.blogspot.de/ Sep 14 Lifestyle / Beauty

Manuela Diestel http://manuelasbuntewelt.de/ Nov 12 Wohnen / Lifestyle / Genuss / Beauty

Ralf Schürer http://www.ralfs-digitalwerkstatt.de/ n/a auf diversen Android Foren unterwegs

Lars Heckmann http://trnd-setter.blogspot.de/ Nov 13 Online Shops / Lifestyle / Beauty

Danny Eickemeyer http://produkt-tests.com/ Mai 13 Online Shops / Elektronik / Lifestyle / Beauty

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Posts Feb.

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Posts March

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights Feb. / Mar.

Report Feb. / Mar. 2015 - NETGEAR Retail Business UnitNETGEAR Facebook Insights

Report Feb. / Mar. 2015 - NETGEAR Retail Business UnitNETGEAR RBU Twitter (307 Follower, +7 in March)https://twitter.com/Netgear_de

NETGEAR RBU Coverage - Topics

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

2%

56%

42%1%

RBU - Topics Feb.

OthersRepeaterRouterSmart Home StorageSPBUPowerline

5% 1%

34%

45%

13%

1%

RBU - Topics March

OthersRepeaterRouterSmart Home StorageSPBUPowerline

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaIT-Consumer Channel Mobile & Gadgets Smart HomeChip ChannelPartner Gizmodo Smart HomeComputer Bild Computer Reseller News Cashy's Blog (blog) Plugged Mediac't IT Business Stadtbremerhaven (blog) imaedia.de (blog)PC go Telecom Handel Mobile Geeks (blog) dpaPC Magazin Dealers Only Mobiflip.de (blog)  PC-Welt   Techstage.de (blog)  teltarif.de   vowe.net (blog)  Golem.de   imaedia.de (blog)  computerbase.de   netzwelt.de  ITEspresso.de   businesstraveller.de  ZDNet   Pureglam  winfuture   dpa  itseccity      dpa      

Gaming General Interest Mac / iOS Blogging Mumsjust-one.eu (blog) Guter Rat Macwelt sarahhatsgetestetGamestar Spiegel Online ifun.de (blog) Sookies ProdukttestsGamespot Focus Online Macup Tina Maria Produkttesterblog  dpa   Tina Testet  tvdigital.de   Gadgetina  hoerzu.de      dpa    

Report Feb. / Mar. 2015 - NETGEAR Retail Business Unit

NETGEAR RBU VIP IT MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary February• Total: 15 (CBU)• Coverage is focused on M6100, WC6500, RN3130 and Click Switch

PR-Activities: • L&P clarified several details of S3300 for a short review in c’t magazine• Planning, location check, organization of M6100 press event for key B2B IT media in

Munich (12 key journalists attended)• L&P filled out market overview sheet reg. switches for LANline• L&P wrote an tips and tricks article for IT Administrator, topic: wifi solutions for the

hospitality segment• L&P wrote a CeBIT press release and sent it out to key media• L&P started inviting key media to CeBIT and arranged a video interview with Josua at

CRN club at CeBIT• L&P wrote a Didacta fair press release and sent out to key media• L&P created a short text for Didacta fair portal• L&P created a statement for announcing Netgear @ CeBIT• L&P filled out a market overview sheet reg. access points for c’t magazine

Review units: • Com! Professional (RN314)

Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary March• Total: 24 (CBU)• Coverage is focused on M6100, CeBIT, RN200 series

PR-Activities: • L&P wrote an article for the tips and tricks section of IT Administrator, topic: security

cameras for SMB• Case Study Salus Clinic created (clarification and interview with customer, text writing)

@ Netgear for approval• CeBIT press meetings completely arranged (15 meetings for 2 days), press material

created • Follow Up for CeBIT is done• L&P translated product descriptions for Netgear

Review units: • IT Administrator (M6100)

Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Case Study Hotel Gmachl in Austria: written and at Netgear for approval, waiting for feedback.

• Case Study Private Hochschule Göttingen: written and at Netgear for approval, waiting for feedback.

• CaseStudy Howasped: written and at Netgear for approval, waiting for feedback.• CaseStudy Kleine Wolke: written and at Netgear for approval, waiting for feedback• Case Study salus kliniken: written and at Netgear for approval, waiting for feedback• Case Study Philippinie: project not yet finished, will be started when all works• CaseStudy Max Jenne: basic questionaire sent to customer, interview process started,

waiting for feedback from customer.• Case Study Marienbad Nürnberg: basic questionaire sent, waiting for feedback from the

customer

Newsroom: • March 13th: Netgear @ CeBIT LINK

Report Feb. / Mar. 2015 - NETGEAR Commercial Business UnitNETGEAR CBU Twitter (248 Follower)https://twitter.com/NetgearBusiness

Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU Coverage - Topics

43%

57%

CBU - Topics Feb.

OthersStorageSwitchingProSECUREBusiness Wireless

25%

63%

13%

CBU - Topics March

OthersStorageSwitchingProSECUREBusiness Wireless

Report Feb. / Mar. 2015 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

NETGEAR VIP Media

Report Feb. / Mar. 2015 - NETGEAR Overall

34%

25%

32%

9%

Region / Tier Tier Feb.

DE Tier 1DE Tier 2DE OthersATCH

44%

39%

8% 9%

Region / Tier Tier March

DE Tier 1DE Tier 2DE OthersATCH

Report Feb. / Mar. 2015 - NETGEAR Overall

NETGEAR Overall Sentiment Breakdown

18%

11%

71%

Quality Feb.

Pos.

Neg.

Neut.

38%

4%

58%

Quality March

Pos.

Neg.

Neut.

NETGEAR Overall Category Breakdown

Report Feb. / Mar. 2015 - NETGEAR Overall