report december 2013 - overall 77 clippings by. report december 2013 - netgear retail business unit...

Report December 2013 - Overall 77 Clippings

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Report December 2013 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 61 (RBU) + 1 (both) Clippings D-A-CH

• Coverage is focused on AC762S, PTV3000 and RN102

• PR-Activities: press release AirCard AC762S sent out on Dec. 2nd; D6300B review with c’t (published – neutral) and RN102 review with PCWelt (published – rank 2 of 6, price for performance winner / award+); RN104 review in c’t regarding TVHeadend functionality;

• 100ten wrote answers regarding Powerline for E-Media (5 questions about Powerline technology in general)

• 100ten wrote press release for Netgear Academy – feedback from Netgear outstanding when it can be released

• Review devices: R7000 (GQ); R6200 (PC Welt); WN3000RP + WN3500RP (Rügheimer für connect), RN104 (c‘t)

• 100ten wrote interview for Patrick Lo and sent to ChannelPartner – published


NETGEAR Amazon Summary

• AMAZON DE: • 100ten checked overall problems with DGND4000 after Amazon obviously removed the

device due to 5GHz drop outs

• Sent new monthly reporting to HQ

• AC762S added to the reporting

• 100ten arranged one tester of a RN104 for the friends & family program – review written and in approval process

• AMAZON UK: • VueZone added to the reporting

• 100ten reported constant repeater drop outs to HQ

• Range extender group has been dissagregated (WN3500RP, WN3000RP, WN1000RP)

NETGEAR RBU Coverage - Topics



NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de


NETGEAR RBU VIP Media

Report December 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Total: 15 (CBU) + 1 (both) Clippings D-A-CH

• Coverage is focused on the GS516TP and the RN716

• PR-Activities: • current Twitter topics (10GbE Copper Switches, NAS Systems, Partner programs,

partner announcements, webinars, special offers, Learntec)• 100ten arranged two interviews with the most important channel magazines (IT

Business, ComputerResellerNews –both online published and in the print issue of IT-Business)crn.de: http://goo.gl/mzqr2r it-business.de http://goo.gl/QbmyYs

• 100ten wrote 6 quotes of customer success stories (education and hotel section) for a marketing brochure for Learntec fair in Feb. 2014

• Reviews: review of 10GbE Network for SMBs published in actual Admin Magazin issue, Netgear is part with the XS70TB

http://goo.gl/mzqr2r



http://goo.gl/QbmyYs




NETGEAR CBU Summary • Case Study L.I.T.: draft written, approved from Netgear, at L.I.T. for final approval

• Case Study Krannich GmbH: draft written, at Netgear for approval; will be sent to Krannich for final approval then approved

• Case Study Pfälzer Pensionsanstalt: customer already informed about how to, start point postponed until Jan. 2014

• Newsroom: Learntec announcement, IT-Business Interview, x-mas greetings card


NETGEAR CBU Coverage - Topics


NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking


NETGEAR CBU VIP Media

Report December 2013 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown


NETGEAR Overall Print / Online Breakdown


NETGEAR Overall Category Breakdown

AVM - AVM ends production of the last ISDN Controller B1- AVM shows the new FRITZ!Fon C4- AVM offers FRITZ!-Upgrades for DECT-Telephones, WLAN-Repeater and Powerline- AVM updates FRITZ!Box 7490 firmware

Belkin

Buffalo Technology - Buffalo Technology shows new Drive Station Mini Thunderbolt SSD- Mirko Rusch, Director Sales Central Europe at Buffalo Technology was interviewed by IT-Business

D-Link - D-Link launches new Access Point DAP-2695- D-Link presents new PoE Smart Managed Switches DGS-1210-08P and DGS-1210-24P- D-Link introduces new EyeOn Baby Camera

HP Networking - HP Networking offers new HP ConvergedSystem 300 and HP ConvergedSystem 700 for Virtualization- HP Networking supports transparency and automation when it comes to SDN

Lancom - Lancom cooperates with T-Systems - EuroCIS 2014: Lancom Systems shows innovative networks for retail businesses - Lancom Advanced VPN client version 2.05 for Mac OS 10.9 available

Report December 2013 - NETGEAR Competitor Monitoring

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