Objective of facebook:

Necessity is the mother of invention:

Man is a social animal. He communicates with other people with different emotions and

behaviours. For the sake of this purpose he gains the different styles and methods. Facebook is the one of these method or style to develop the intrection, confidence, awareness among the peoples. He teaches us how to move and behave in a society.

Basically Facebook is a social website. A social organization moves with a proper way on this website. It gives the different fecilities and applications for members. It also use for the advertisement of your product or services.

History and rise of Facebook.

Mark Elliot Zukerberg while studying psychology at Harvard University. He was a keen computer programmer, He had already developed a number of social-networking websites for fellow students, including Coursematch, which allowed users to view people taking their degree, and Facemash, where you could rate people's attractiveness.

Mark Elliot Zuckerberg was born on May 14, 1984, in Dobbs Ferry, New York, into a comfortable, well-educated family. His father, Edward Zuckerberg, ran a dental practice attached to the family's home. His mother, Karen, worked as a psychiatrist before the birth of the couple's four children—Mark, Randi, Donna and Arielle.

After graduating from Exeter in 2002, Zuckerberg enrolled at Harvard University. By his sophomore year at the ivy league institution, he had developed a reputation as the go-to software developer on campus. It was at that time that he built a program called CourseMatch, which helped students choose their classes based on the course selections of other users. He also invented Facemash, which compared the pictures of two students on campus and allowed users to vote on which one was more attractive. The program became wildly popular, but was later shut down by the school administration after it was deemed inappropriate.

Zuckerberg and his friends created a site that allowed users to create their own profiles, upload photos, and communicate with other users. The group ran the site—first called The Facebook—out of a dorm room at Harvard until June 2004. After his sophomore year, Zuckerberg dropped out of college to devote himself to Facebook full time, moving the company to Palo Alto, California.

In 2005, Zuckerberg's enterprise received a huge boost from the venture capital firm Accel Partners. Accel invested $12.7 million into the network, which at the time was open only to ivy league students The site then began attracting the interest of other companies, who wanted to advertize with the popular social hub. Not wanting to sell out, Zuckerberg turned down offers from companies such as Yahoo! and MTV Networks. Instead, he focused on expanding the site, opening up his project to outside developers and adding more features.

Zuckerberg seemed to be going nowhere but up, however in 2006, the business mogul faced his first big hurdle. The creators of Harvard Connection claimed that Zuckerberg stole their idea, and insisted the software developer needed to pay for their business losses. Zuckerberg maintained that the ideas were based on two very different types of social networks but, after lawyers searched Zuckerberg's records, incriminating Instant Messages revealed that Zuckerberg may have intentionally stolen the intellectual property of Harvard Connection and offered Facebook users' private information to his friends.

Although an initial settlement of $65 million was reached between the two parties, the legal dispute over the matter continued well into 2011, after Narendra and the Winklevosses claimed they were misled in regards to the value of their stock.

Zuckerberg faced yet another personal challenge when the 2009 book The Accidental Billionaires, by writer Ben Mezrich, hit stores. Mezrich was heavily criticized for his re-telling of Zuckerberg's story, which used invented scenes, re-imagined dialogue and fictional characters. Regardless of how true-to-life the story was, Mezrich managed to sell the rights of the tale to screenwriter Aaron Sorkin, and the critically acclaimed film The Social Network received eight Academy Award nominations.

Zuckerberg objected strongly to the film's narrative, and later told a reporter at The New Yorker that many of the details in the film were inaccurate.

Yet Zuckerberg and Facebook continued to succeed, in spite of the criticism. Time magazine named him Person of the Year in 2010, and Vanity Fair placed him at the top of their New Establishment list. Forbes also ranked Zuckerberg at No. 35—beating out Apple CEO Steve Jobs—on their Forbes 400 list, estimating his net worth to be $6.9 billion.

Development and philanthropic causes:

1)

Development of Facebook:

Facebook incorporated in the summer of 2004, and the entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the company's president. In June 2004, Facebook moved its base of operations to Palo Alto, California. It received its first investment later that month from PayPal co-founder Peter Thiel. The company dropped The from its name after purchasing the domain name facebook.com in 2005 for $200,000.

Facebook launched a high-school version in September 2005, which Zuckerberg called the next logical step.At that time, high-school networks required an invitation to join. Facebook later expanded membership eligibility to employees of several companies, including Apple Inc. and Microsoft. Facebook was then opened on September 26, 2006, to everyone of age 13 and older with a valid email address.

On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion Microsoft's purchase included rights to place international ads on Facebook. In October 2008, Facebook announced that it would set up its international headquarters in Dublin, Ireland. In September 2009, Facebook said that it had turned cash-flow positive for the first time. In November 2010, based on SecondMarket Inc., an exchange for shares of privately held companies, Facebook's value was $41 billion (slightly surpassing eBay's) and it became the third largest U.S. Web company after Google and Amazon. Facebook has been identified as a possible candidate for an IPO by 2013. The Wall Street Journal has reported that Facebook is looking to raise as much as $10 billion in its IPO.

Traffic to Facebook increased steadily after 2009. More people visited Facebook than Google for the week ending March 13, 2010.

In March 2011 it was reported that Facebook removes approximately 20,000 profiles from the site every day for various infractions, including spam, inappropriate content and underage use, as part of its efforts to boost cyber security.

In early 2011, Facebook announced plans to move to its new headquarters, the former Sun Microsystems campus in Menlo Park, California.

Release of statistics by DoubleClick showed that Facebook reached one trillion pageviews in the month of June 2011, making it the most visited Web site in the world. It should however be noted that Google and some of its selected Web sites are not counted in the DoubleClick rankings.

2)

Rating of Facebook:

3)

Philanthropic causes:

Since amassing his sizeable fortune, Zuckerberg has used his millions to fund a variety of philanthropic causes. The most notable examples came in 2010. In September of that year, he donated $100 million to save the failing Newark Public Schools system in New Jersey. Then, in December 2010, Zuckerberg signed the "Giving Pledge", promising to donate at least 50 percent of his wealth to charity over the course of his lifetime. Other Giving Pledge members

Total active users

DateUsers

(in millions) Days later Monthly growth

August 26, 2008 100 1,665 178.38%April 8, 2009 200 225 13.33%September 15, 2009 300 160 9.38%February 5, 2010 400 143 6.99%July 21, 2010 500 166 4.52%January 5, 2011 600 168 3.57%May 30, 2011 700 145 3.45%September 22, 2011 800 115 3.73%

include Bill Gates, Warren Buffett and George Lucas. After his donation, Zuckerberg called on other young, wealthy entrepreneurs to follow suit. "With a generation of younger folks who have thrived on the success of their companies, there is a big opportunity for many of us to give back earlier in our lifetime and see the impact of our philanthropic efforts,

Applications of Facebook:

We will discuss the six popular applications of facebook.

1)

Causes Application:

The Causes Facebook Application allows nonprofits to fundraise via Facebook in a number of ways. Fans can “like” Pages, watch videos, play games or complete a number of other small tasks, and donations will be made to their chosen charities. Followers can also opt to donate directly to campaigns they care about via the Causes Application without ever leaving Facebook. With 2.3 million active monthly users, this free application raises awareness for a cause while donating real money to verified nonprofit organizations.

2)

YouTube Application:

The YouTube application boasts 500,000 active monthly users and gives you complete control of which YouTube videos are displayed on your Facebook Page. Users can watch, share and comment on your videos from the comfort of their Facebook account. Sharing recruitment videos, event coverage and campaign collateral with your fans doesn’t get easier than this.

3)

Involver Twitter Application:

Involver, one of the Web’s most popular social marketing platforms, offers more than 24 applications geared toward Facebook, Twitter and the iPhone to create a distinctive user experience. Each Facebook account is entitled to two of their Basic applications free of charge, which can be swapped out at any time. To access more than two at a time, they offer a professional upgrade. The Twitter application will stream your Twitter feed directly to your Facebook Page, allowing you the freedom to customize its look and feel. Instantly two of your most important handles are accessible from one website, expanding your followers and encouraging conversation across platforms.

4)

Wildfire application:

The Wildfire app helps you advertise with campaigns that are visible to everyone who interacts with them. The user-friendly software helps you develop a promotional campaign such as a contest or giveaway and post it on various social networks as well as on your website. Every time a user interacts with your campaign, it will appear on his or her news feed. His or her friends will want to check it out, and hopefully, your campaign, your brand, and your sales will spread like wildfire.

5)

Facebook Mobile Application:

One of the most popular online activities is social networking. For example,Opera has released statistics that show Facebook and MySpace are two of the top five destinations for U.S. web users of their Opera Mini product.And its only getting more popular by the minute. Both MySpace and Facebook have developed applications for the iPhone -- argued to be the most web-friendly mobile device to date -- designed to push usage further than ever before.But not just the iPhone; there are Facebook applications for Windows Mobile, Palm OS, and BlackBerries; with a very high usage rate being totuted for the application on all of those platforms.

1)

Facebook for the iPhone:

Last year, official applications for the iPhone were mainly web applications -- websites that had utilized complex scripting called AJAX to make the web page feel like a native application even though it was not. Facebook was one of the more popular one of these for the iPhone and had gathered a huge following. With the release of the iPhone Software Developer's Kit (SDK), it only made sense that Facebook would move to becoming a native application, and adding a few new features along the way.

Facebook for iPhone is available via the iTunes AppStore. This can be accessed on iPhone, iPhone 3G, and iPod touch devices that have been updated to iPhone 2.0 or by using iTunes 7.7 on a computer.

2)

Facebook for Windows Mobile:

Facebook for Windows Mobile takes a similar angle to the native iPhoneFacebook application. Macrospecs, Inc. has created an application called FriendMobilizer. This doesn't integrate into the Contacts application, but it does provide a center for interacting with Facebook contacts from the mobile device without visiting the Facebook website.

This application works for both Windows Mobile Standard (non-touchscreen) and Professional (touchscreen) devices. It is free, and can be downloaded from the FriendMobilizer website.

6)

video call application: facebook+skype

At last, Facebook released its newest feature, Facebook Video Call. Worked together with Skype, now Facebook is available for you to communicate usingVideo Chat service just like Video Calls or Video

Conference on Skype. Actually, this video chat rumor have been heard from a year ago, but now finally this feature is available for all Facebook user all around the world.

The cooperation between Facebook and Skype doesn’t make the Facebook users to have or to make Skype account

to make a video call to their friends. And also, Facebook users don’t need to install any additional application to use

this video chat, all they have to do is to just install a plug-in on Facebook, since this video calling feature is browser-

based and users can simply use it.

Facebook’s video chat feature also supports multiple users video call (Group Video Chat), but Skype will give an

extra payment for this. However, it’s completely free if you chat with just only a friend.

Features of Facebook:

Here we will discuss the seven important features of Facebook.

1)

Facebook chat:

On April 5, 2008, Facebook pre-released Facebook Chat. As of April 23, 2008, Facebook Chat was released to the entire Facebook user base. Users may chat with their Facebook friends on a one-to-one basis, or a user may chat with multiple friends simultaneously through the groups feature. Facebook Chat can also be run on the desktop using Gabtastik, a dedicated web chat browser. Facebook Chat can also be run on the iPhone using Facebook Chat for iPhone app. Facebook also released the official app for iPad. Facebook chat is also available to use for Blackberry users via the Blackberry Facebook app.

2)

Facebook message and inbox:

Since the website's founding, it has allowed users to send messages to each other. A Facebook user can send a message to any number of his/her friends at a time. Deleting a message from one's inbox does not delete it from the inbox of other users, thus disabling a sender to redo a message sent by him or her.

On November 15, 2010, Facebook announced a new "Facebook Messages" service. In a media event that day, CEO Mark Zuckerberg said, "It's true that people will be able to have a @facebook.com email addresses, but it's not email." The launch of such a feature had been anticipated for some time before the announcement, with some calling it a "Gmail killer." The system, to be available to all of the website's users, combines text messaging, instant messaging, emails, and regular messages, and will include privacy settings similar to those of other Facebook services.

3)

Facebook friends:

To "Friend" means "to send a friend request on Facebook." It is possible in Facebook's friend settings to remove someone from the Friend status, which is referred to as "Unfriend" by

Facebook or also "De-Friend". "Unfriend" was New Oxford American Dictionary's word of the year in 2009.

Facebook profiles may be set by a user to greatly restrict access to those users who are not "friends," for example, blocking access to photos of that person and contact information. After a person accepts a friend request, the new "friend" then has much greater access to that person's profile information.

4)

Facebook like and comment:

The appearance of the "Like" button.

Users of Facebook can "like" status updates, comments, photos, and links posted by their Facebook friends and other users, as well as adverts, by clicking a link at the bottom of the post or content. This makes the content appear in their friends' News feeds. Facebook says "Liking" is intended to "Give positive feedback and connect with things you care about".

A "Like Button" is also available for use on websites outside Facebook: "When the user clicks the Like button on [a] site, a story appears in the user's friends' News Feed with a link back to [the] website." At the same time when any visitor, including non Facebook members and logged out users, visit a site with the Like Button, their presence on the site is recorded by Facebook. Introduced in April 2010, by September 2010 over 350,000 sites had installed it. A "Like Box" also allows Facebook page owners to see how many users and which of their friends like the page. From the end of 2010 and in the US, Microsoft's Bing search engine identifies which links in the results have been "Liked" by the searcher's Facebook friends.

5)

Facebook notification:

Notifications of the more important events, for example, someone sharing a link on the user's wall or commenting on a post the user previously commented on, briefly appear for a few seconds in the bottom left as a popup message (if the user is online), and a red counter is updated on the toolbar at the top, thus allowing the user to keep track of all the most recent notifications.

6)

Facebook poke:

The poke feature is intended to be a poke gesture (similar to "nudge" in instant messaging) to attract the attention of another user. Many Facebook users use this feature to attract attention or say "hello" to their friends. A previous version of Facebook's FAQ gave additional insight into the origin of the feature, stating: "When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings." Mark Zuckerberg during a live Facebook webinar.

7)

Facebook groups and pages:

Facebook allows different networks and groups which many users can join. It also allows privacy settings on basis of networks. Groups are used for discussions, events, etc. and are a way of enabling a number of people to come together online to share information and discuss specific subjects. They are increasingly used by clubs, companies and public sector organizations to engage with stakeholders - be they members of the public, employees, members, service users, shareholders or customers. A group includes but is not limited to the following: the members who have joined, recent news contents, wall contents, photos, posted items, videos and all associated comments of such items. In this respect, groups are similar to "Like pages" (below) but contain a different set of features. Groups are limited to 300 groups per Facebook customer.

Advantages Of Facebook:

1)

Friends finding:

Facebook helps us to find new friends and also helps to find our old friends. I have heard stories of people who found their old classmates with the help of Facebook..

2)

 Secure data transferring:

Accessibility to chosen universities having a high level of security: Facebook provides a safe environment for university related data transferring.

3)

Easy and secure:

It is easy and secure to use – Facebook has a clear and a simple template or theme.Which makes the user feel comfortable in using facebook.

4)

Sharing something:

It helps you to share your idea with your friends – You can update your status, share pictures, videos, music and more.

5)

Creat interection:

Facebook helps in eliminating the effect of distance between you and your friends.

6)

Helps in growth of business:

It helps in business promotion through Ads and Fans page. Web masters create fans page at facebook and people who like their website can become a fan of their page and get updates from their site. This helps web masters in promoting their sites.

7)

 Entertaining:

Facebook entertains people through Applications and Games. Some people comes to facebook only to play games. Funny right they have lot to know about facebook!

8)

Class discussion:

 You can discuss with your friends about your classes, if you didn’t attend them. So, u need not ring your friends up to ask what happened in class when your were on leave.

9)

Group caht:

People, mainly students of age 15-20 use to gather as a group and starts to chat.

Using Facebook’s group chat feature, you can chat in group without meeting your friends. You can just create a group and add our friends who use to join your during chat, and then you can just chat in groups.

10)

Az a killer:

Facebook is a boredom killer.

The Point I am trying to make is “Facebook is a gift if you use it in the right way otherwise it will indeed be an enemy”. So let’s use it wisely.

Disadvantages of facebook:

1)

Time consuming:

Most people find after becoming a Facebook member that interaction tends to become time

consuming. If you are hard-pressed for time, it's important to set time limits for yourself or you'll

likely find it's highly possible to lose valuable time that could have been more productive

elsewhere.

The time consuming aspect of Facebook doesn't have to be a problem as long as you don't let it

and stay in control.

2)

Facebook addiction:

Some people find once they've become immersed in the Facebook culture they become addicted.

Depending on your perspective, spending too much time on a single website with nothing else to

show at the end of the day may be a huge disadvantage.

Many find once they log into Facebook and begin poking around profiles, walls, groups,

applications and the plethora of other activities Facebook offers, hours have gone by. This can

become a problem in one's personal or professional life if the time spent on Facebook begins to

take hold of one's life.

For those who are prone to log-in constantly all day long to check out what's happening in their

circle of Facebook friends, this may become problematic, especially if feeds are sent to e-mail

and cell phones with new updates that make constant log-ins compulsory.

A Facebook addiction can be construed as a disadvantage because of inordinate amounts of time

spent on the website and self-imposed time limits aren't set. It's important to recognize the

addiction signs so a Facebook membership doesn't become a problem.

3)

Side effects on health:

facebook creats a craz to use the facebook in user’s will; Due to sitting a long time on facebook in a direction and style the growth of body stoped. Facebook also effects on the mind and emotions of users.