Report August 2014 – Overall 48 Clippings

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Report August 2014 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 35 (RBU) (2 both)

• Coverage is focused on reviews and comparative tests of the R8000. Additionally there were also a couple of articles about router security in which Netgear is mentioned among other manufacturers given a number of security vulnerabilities in routers that had been detected during a hacking test at Defcon.

• PR-Activities: • 100zehn arranged several IFA press meetings and compiled a briefing book • 100zehn translated and finalized the IFA press releases • 100zehn prepared a press kit for the journalists at IFA• Review devices: RN31400 (Speicherguide.de, Tom’s Hardware); EX6100 (Karcher

editorial office, Mackencheck blog, Netzwelt, c’t); PR2000 (ComputerBild, c‘t, Guter Rat, teltarif); PTV3000 (Tagesspiegel); AC762S (c’t, mobiFLIP, WEKA); EX6200 (NikKTech, mobiFLIP, teltarif, c’t, connected home Karcher editorial office); R7000 (NikKTech, ReadME blog, Mackencheck blog); R6250 (PC Welt, teltarif); WN3000RP + WN3500RP (connect);

Report August 2014 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary

AMAZON DE: • Sent weekly reporting to HQ and added the R7500 to the tracking list

FACEBOOK, actually 13,240 Fans (for details on the monthly posts please check the attached screenshot)

100zehn answered several questions about Netgear products and functions posted on our timeline.100zehn created several facebook header graphics for IFA in cooperation with Glancers.

Posts: • August, 1st: we announced the launch of the new German homepage• August, 6th: we started a Netgear Bundle raffle given Video Magazine’s 35 th birthday• August, 6th: we announced 2.5 of 6 rating of the D6300B by highly regarded Stiftung Warentest

magazine• August, 20th: since we regularly post reviews and articles published by print and online publications,

we asked fans how they actually gather information on products they are planning to purchase

Report August 2014 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

Report August 2014 - NETGEAR Retail Business Unit

NETGEAR Facebook Insights

NETGEAR RBU Coverage - Topics

Report August 2014 - NETGEAR Retail Business Unit

3%8% 11%

69%

3% 6%Smart HomePowerlineStorageRouterRepeaterSPBUOthers

Report August 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report August 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

22%

53%

25%

Tier 1Tier 2OthersAT CH

Report August 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary• Total: 12 (CBU) (2 both)• Coverage is focused on the partner incentive

PR-Activities:• 100ten wrote press release regarding Netgear @ Security Essen• 100ten translated ReadyRECOVER press release• 100ten postet several promotion actions at Twitter and Google+: WLAN Trade In,

Netgear YouTube business channel, ReadyNAS summer special, • 100ten translated the article „are all switches the same“ and sent to Netgear for

approval• 100ten tranlated most important key points of very critical c‘t article regarding a support

case that seemed to be critically and not solved – Netgear escalated it internally • 100ten offered krannich case study to it-administrator that will publish the case study

online

Report August 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary• Case Study L.I.T.: 100ten offered case study to Mobile Business, Logistik Heute, FM das

Logistik Magazin, Logistik Journal, Logistik erleben, MM Logistik, Fraunhofer IML – waiting for feedback, if there will be no pick up, 100ten will offer to IT and SMB magazines

• Case Study Krannich GmbH: finalized and offered to it-administrator that will publish it online, waiting for feedback from editor who was on vacation last week of August.

• Case Study Hotel Gmachl in Austria: approved by customer, at Netgear for final approval. Will be sent to Glancers for layout then.

• Case Study Private Hochschule Göttingen: questionaire filled out by customer, case study written and at Netgear for approval.

Newsroom: • Are all switches the same? Article about Netgear unmanaged to fully managed Switches:

LINK• NETGEAR will take part in the IT-security fair Security Essen: LINK• NETGEAR announces new YouTube Channel for Business Solutions: LINK

Report August 2014 - NETGEAR Commercial Business Unit

42%

58%

Business WirelessProSecureStorage/NASSwitchesOthersCorporate

NETGEAR CBU Coverage - Topics

Report August 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

Report August 2014 - NETGEAR Commercial Business Unit

33%

8%33%

25%

Tier 1Tier 2OthersATCH

NETGEAR CBU VIP Media

52%

21%

27%

PositiveNegativeNeutral

Report August 2014 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown

15%

85%

PrintOnline

Report August 2014 - NETGEAR Corporate

NETGEAR Overall Print / Online Breakdown

Report August 2014 - NETGEAR Corporate

NETGEAR Overall Category Breakdown

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1012141618

11

2

18

10

15

01

AVM - AVM closes security gap in MyFritz app- AVM announces Powerline adapter with Gbit speed- AVM publishes FritzOS 6.20

TP-Link - TP-Link announces Archer VR900v 1900AC-Router- TP-Link launches mobile LTE hotspot M7350- TP-Link AC750-Dualband-WLAN-Repeater RE200- TP-Link introduces Powerline-Kit TL-PA8030PKIT

Synology - Synology’s NAS systems encrypted by Trojan- Synology closes NAS security gap

D-Link - D-Link expands its EyeOn portfolio with EyeOn Baby Monitor Junior Plus (DCS-820L) and EyeOn Baby Monitor Junior (DCS-800L)

HP Networking - HP expands service for reseller and partner

Lancom - Lancom Systems expands its sales department

Report August 2014 - NETGEAR Competitor Monitoring