REPLACE AGING INFRASTRUCTURE AND IMPROVE PUBLIC AND EVENT SPACES ON CIVIC CENTER MALL QUESTION 2: COMMUNITY SPACES AND INFRASTRUCTURE Project Summary Rebuild portions of the Scottsdale Civic Center Mall as the community’s signature special event and public gathering space. As recommended by several city conducted plans and public outreach conducted since 2015, the conceptual design would create an “event ready” venue. With few regional competitors for large events in a park-like outdoor setting, an updated public space would place Scottsdale in a competitive position to attract large-scale events, such as Super Bowl Live, a multi-day event leading up to Super Bowl 2023.

PROJECT DETAILS Estimated Project Cost:

Design $1,776,000 Right of Way $0 Construction $18,500,000 Administration $2,220,000 Public Art $233,840 Contingency $4,588,000 TOTAL $27,317,840

Project Location Civic Center is in Old Town Scottsdale located on either side of Drinkwater Blvd. between Indian School and Osborn roads in zip code 85251. CIP Project Number: 1

ANALYSIS & ASSESSMENT Background Established 51 years ago, the Civic Center has evolved as the city’s civic and arts headquarters playing home to City Hall, Library, Scottsdale Center for the Performing Arts and Scottsdale Museum of Contemporary Art. The City Council approved Master Plan for the Civic Center area lays the groundwork for creating an economic catalyst by making major and minor repairs to infrastructure, improvements and additions of public park amenities, expanding performance and festival capabilities, and creating a destination point for both citizens and visitors, small informal activities and grand formal events. The Arizona Super Bowl Bid Committee recommended Civic Center and Main Street as the site for Super Bowl Live, a free 3-day event leading up to Super Bowl 2023. While the NFL will determine the final location in 2019, it is unlikely this site would be selected without major

improvements. Revitalizing the Civic Center area will provide major opportunities for Scottsdale Arts and the city to bring extensive live performing arts in an outdoor setting as well as special events and festivals. Safety Providing an updated attractive and safe environment, is one of the most important factors that can help in the city’s success of attracting residents and visitors to the Civic Center and Old Town Scottsdale. Several structural deficiencies have been identified, and portions of the Civic Center area were subject to an emergency closure in order to repair them. The entry area in and out of Civic Center from Historic Old Town at Brown Ave. and Main St. requires better accessibility for ADA and pedestrians. What is the customer experience? The current customer experience is very mixed depending on the reason for the visit to the Civic Center area. While there is a great deal of lush landscaping, public art and open space in the Civic Center area, it is showing its age in many ways including outdated restrooms, oversized fountains, and other structural and electrical deficiencies. Holding a special event at the Civic Center requires an event producer to invest more prep time and money than at another comparable venues due to deficiencies. Recent Staff Action This project is included in the Tourism Strategic Plan, Downtown Scottsdale 2.0 and Downtown Public Space Master as well as the City of Scottsdale General Plan 2001 and the Old Town Scottsdale Character Area Plan. Community Outreach The Civic Center Mall Master Plan went through an extensive public process in 2015. During the public process the city received hundreds of comments from the community, learned a lot about what people like in the Civic Center area and what areas need improvements. Strategic Goal The implementation of this project supports the Strategic Goals: Preserve Meaningful Open Space, Support Economic Vitality and Value Scottsdale’s Unique Lifestyle and Character.

RESOURCE IMPACTS Operating Cost & Staffing, Workload Impact No additional operating costs, staffing or workload is anticipated other than ongoing maintenance that already takes place within Civic Center. Maintenance Requirements Ongoing maintenance requirements include standard services for landscape, pedestrian lights, upkeep of seating elements, and waste receptacles.

Impact if this project is not implemented Events that have historically happened at Civic Center are beginning to go elsewhere as new “event ready” venues become available. The additional cost incurred by event producers to invest more prep time and money in the Civic Center area for events is becoming a decision-making factor.

If this project is delayed further, the city will jeopardize our opportunity to complete the project in time to host Super Bowl 2023 events, if selected by the NFL and Host Committee. While other cities in the Phoenix Metro area have reinvested in cultural and civic assets, Scottsdale has been relatively dormant. This iconic project is needed to reinvigorate the Civic Center Mall at this time.

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