Repetition, Rhythm and PatternThursday - Adding movement to your designs…

Aims & Outcomes:

• Aims: To understand the importance of visual direction within graphic design.

• To understand how the principle of pattern is utilised to create visual direction.

• To use pattern as a tool for the creation of visual direction in design.

• Outcomes: You will create a number of examples of visual direction using design elements. You will develop a design which used rhythm to create visual direction.

Repetition

• Repetition works with pattern to make the work of art seem active. The repetition of elements of design creates unity within the work of art.

Design Principles:

• What principle do you see here and how is it working in the design?

• Rhythm is the repetition or alternation of elements, often with defined intervals between them.

• Rhythm can create a sense of movement, and can establish pattern and texture.

• Rhythm is created when one or more elements of design are used repeatedly to create a feeling of organized movement.

• Rhythm creates a mood like music or dancing.

Name the Rhythm Type and Characteristics:• Regular: A regular rhythm occurs when

the intervals between the elements are similar in size or length

• Flowing: A flowing rhythm gives a sense of movement, and is often more organic in nature

• Progressive: A progressive rhythm shows a sequence of forms through a progression of steps

Repetition: Using Pattern

One Element, Many Patterns Design Problem 1

1. Devise a single element, such as a dot, diamond, squiggle, or square.

2. Copy and repeat the element in columns or rows to make an overall pattern.

3. Vary the spacing of the elements in the rows to create variation.

4. Continue to create new variations by varying the size of the elements, by creating overlapping rows of elements, and changing the color, size, and orientation of elements.

5. Arrange and format your pattern elements to create visual direction in your design

Pattern

• Pattern is the repeating of an object or symbol all over the work of art.

• Patterns in Photoshop & Illustrator

Utilising Pattern Elements

Grabbing Attention

Complement Your Elements

Geometric Gradient

Pattern With Type

Photos in Geometric Frames

Tessellation

Visual Direction

Wire Frame Patterns

Illusion

Random Repeat Design Problem 2

• 1. To create a pattern that appears random but actually repeats, begin by creating a tile. The tile can be any shape that interlocks with other shapes. The tile shown here is square, but you can also work with diamonds, octagons, and irregular forms.

• 2. Anything can happen inside the tile, but the left and right edges and the top and bottom edges, must be repeatable if the same design tile is placed adjacent.

• 3. Test your tile by copying it and linking the copies together. Do the edge elements overlap correctly? Does a random appearance prevail, or do visual "events" begin to form that make the repeating structure obvious?

Bridge Task 3: Pattern – Monday 16th Jan.

• As well as continuing your research you need to do the following:

• Using visual direction as your theme create two pattern designs which lead the viewer across the design.

• Add other elements that you may find in a poster or product design.

• Explore the different directions your pattern can visually lead.

Plenary:• I feel the most important thing I learnt today was?

• With the information I learnt today, I will now be able to…

• After today’s lesson I can now explain.

• Today I was able to make progress because…

• The part of the lesson I found easiest was…

• If was to set homework to build on today’s lesson I would…

• I am proud of myself today because….

• I think it is important to remember what I learnt today because…

• One thing I think I did really well was…

• Next time I would like to learn…