1. 1. @ArgentMedia Copyright 2015 @si1very Chris Silver Smith @si1very President & Strategist, Argent Media
2. 2. @ArgentMedia Copyright 2015 @si1very 2 Founded Argent Media search marketing agency providing SEO, Social Media Optimization & Online Reputation Management Chris Silver Smith has provided consulting for Fortune 500 and Internet Retailer 500 brands Former SEO & Head of Tech Dept. for Verizons Superpages.com 2 Patents Granted & 3 Patents Pending for Search & Display Tech. Columnist at SearchEngineLand.com Advisory Board Member for FindLaw (a Thomson Reuters company) and Universal Business Listing (UBL)
3. 3. @ArgentMedia Copyright 2015 @si1very 3 Photo Ryo Cook (CC BY-SA 2.0) Photo Olli Siebelt (CC BY-NC-SA 2.0) Mother Calls For Ban After Girl Chokes On Kinder Egg
4. 4. @ArgentMedia Copyright 2015 @si1very 4 2004 2005
5. 5. @ArgentMedia Copyright 2015 @si1very 5 Guitar Replacement Cost: $3,500 UAL Stock Fell 10% In 4 Days Stockholders Lost Est. $180 Million Video Ranked #3 For Company Name Searches in Google
6. 6. @ArgentMedia Copyright 2015 @si1very 6
7. 7. @ArgentMedia Copyright 2015 @si1very 7 Proactive ORM Enables A Business To Control More Of Its Reputation Online Proactive ORM Insulates A Business From Damaging Exposure When Attacked Online Reducing Vulnerability Upfront Equates With Later Cost Avoidance!
8. 8. @ArgentMedia Copyright 2015 @si1very 8@ArgentMedia Copyright 2014 @si1very #smx #12A 6
9. 9. @ArgentMedia Copyright 2015 @si1very 9@ArgentMedia Copyright 2015 @si1very 6
10. 10. @ArgentMedia Copyright 2015 @si1very 10 Website Facebook Page Twitter Account Wikipedia Page Google+ (or Google+ Local) Blog(s) WordPress, Blogger, Tumblr LinkedIn Pinterest YouTube Channel X
11. 11. @ArgentMedia Copyright 2015 @si1very 11
12. 12. @ArgentMedia Copyright 2015 @si1very 12
13. 13. @ArgentMedia Copyright 2015 @si1very 13
14. 14. @ArgentMedia Copyright 2015 @si1very 14
15. 15. @ArgentMedia Copyright 2015 @si1very 15 Well-Rated Businesses Often Rank High in SERPs
16. 16. @ArgentMedia Copyright 2015 @si1very 16 Source: Moz Local Search Ranking Factors Survey 2014
17. 17. @ArgentMedia Copyright 2015 @si1very 17 High Reviews Arent Required For High Rankings
18. 18. @ArgentMedia Copyright 2015 @si1very 18
19. 19. @ArgentMedia Copyright 2015 @si1very 19@ArgentMedia Copyright 2015 @si1very 7
20. 20. @ArgentMedia Copyright 2015 @si1very 20
21. 21. @ArgentMedia Copyright 2015 @si1very 21 CTR in Search Results Is A Ranking Factor!
22. 22. @ArgentMedia Copyright 2015 @si1very 22 Start With The Top National Directories
23. 23. @ArgentMedia Copyright 2015 @si1very 23 Target Top Niche Directories In Your Industry
24. 24. @ArgentMedia Copyright 2015 @si1very 24 Target The Top Directories in Your Geo Find syndicated versions of these sites on local domains
25. 25. @ArgentMedia Copyright 2015 @si1very 25
26. 26. @ArgentMedia Copyright 2015 @si1very 26 Replacing RipOff Report Pages with Customer Care Contact Info + Information About The Service & How The Company Handles Complaints / Discontinuing / Refunds
27. 27. @ArgentMedia Copyright 2015 @si1very 27
28. 28. @ArgentMedia Copyright 2015 @si1very 28 1. You shouldnt ask for customer reviews on Yelp 2. Dont offer money or product to others to write reviews for your business or write negative reviews about a competitor G+ 3. We discourage specialized review stations or kiosks set up at your place of business for the sole purpose of soliciting reviews https://biz.yelp.com/support/common_questions https://support.google.com/plus/answer/2622994?hl=en
29. 29. @ArgentMedia Copyright 2015 @si1very 29
30. 30. @ArgentMedia Copyright 2015 @si1very 30@ArgentMedia Copyright 2014 @si1very #smx #12A 12 Respond Politely, Nicely, and Professionally Chance to turn Lemons into Lemonade?
31. 31. @ArgentMedia Copyright 2015 @si1very 31 Very Positive/Generous Customer Service Policies May Be Best In The Long Run: A soft answer turneth away wrath: but grievous words stir up anger.
32. 32. @ArgentMedia Copyright 2015 @si1very 32 Dilution May Be The Best Approach
33. 33. @ArgentMedia Copyright 2015 @si1very 33 Use Humor To Diffuse/Overwhelm Haters
34. 34. @ArgentMedia Copyright 2015 @si1very 34 But, Only Some People Can Do Humor Effectively
35. 35. @ArgentMedia Copyright 2015 @si1very 35
36. 36. @ArgentMedia Copyright 2015 @si1very 36 argentum@verizon.net twitter.com/si1very twitter.com/ArgentMedia ArgentMedia.com Search Engines are complex. Get qualified help.