renewing donors by wishing them

Donor Retention

Case Studies

By

Bijay MishraHelpAge India

Birthday Greetings/Wish


Wish the donor on his/her Birthday.


The wish letter should be personalized.


Don’t ask for donation.


Attach only a donation coupon with a BRE.

Birthday Wish Letter

Marriage Anniversary Wish Letter

Letters from Donors

Why some times fail ?


Wrong Date of Birth/Anniversary date.


Wrong address

Analysis – 2008-09

No. of No. of WishesWishes

Sent Sent

No. ofNo. of

ResponseResponse

% %

ResponsesResponses

AmountAmount

Received Received

in Rs.in Rs.

ExpenditureExpenditure

in Rs.in Rs.

ADSADS

In Rs.In Rs.

25,00025,000 2,5372,537 10.1510.15 57.00 lac57.00 lac 1,25,0001,25,000 2,2592,259

New Year Greetings (NYG)


Wishing the donor on New Year – Greeting Card


A personalized letter containing new year wishes and about your work.


Donation Coupon


A Business Reply Envelope (BRE)


It should be different from your regular mailer.

New Year Greeting Cards


Timing

New Year Greetings (NYG)Timing

It should be reach to the donors well in time,

best period will be with in 23rd December to 31st December

but not after.

Letters from Donors

Analysis – 2008-09

No. of New No. of New Year Year

Greetings Greetings

Sent Sent

No. ofNo. of

ResponseResponse

% %

ResponsesResponses

AmountAmount

Received Received

in Rs.in Rs.

ExpenditureExpenditure

in Rs.in Rs.

ADSADS

In Rs.In Rs.

1,20,0001,20,000 39193919 3.263.26 80.00 lac80.00 lac 7,00,0007,00,000 2,0412,041

Thank You