RENAISSANCE WESTCHESTER HOTEL • WHITE PLAINS, NEW YORK | MeritDirect.com

Wednesday, June 21, 2017

Thursday, June 22, 2017

Rob Sanchez - CEO, MeritDirect

Michael Brenner, Marketing Insider Group

Bruce Biegel, Winterberry GroupPanelists:

Michael Balsam, Outsell, Inc.Ana Milicevic, Sparrow Advisers

Charlie Stryker, Venture Development Center

Peter Long, MCH Strategic Data

Patrick Dolan, IABPanelists:

Mike Burton, BomboraRyan Rolf, Lotame

Luke McGuinness, LiverampNiraj Deo, Oracle Data Cloud

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BREAKOUTSESSIONS

Welcome to New York Reception

Continental Breakfast

Opening Remarks

Keynote: 2017: The Year of Tough Choices

Refreshment Break

In the Hot Seat: A Panel on M+A, Start-Ups, Disruptors and The Future of Marketing

1. Anomalistics: The Art & Science of Finding What’s Wrong With Your Data

2. Closing the Loop with Campaign Analytics

3. Multichannel Marketing Metrics: A Case Study in Success

Institution Market Insights in a Shifting Landscape

1. A Global View: Top 10 Tips for Your International Marketing Plan

2. Roll Out the Red Carpet: Applying Analytics to New Customer Welcome Programs

3. The Digital Transformation in Media: Opportunities, Challenges and What's Ahead

Power Networking Luncheon - Networking Luncheon sponsored by MCH Strategic and Right On Interactive

The Digital Knowledge Center: Modern Marketing and the Power of Data

6:30 pm - 9:30 pm

7:30 am - 8:15 am

8:15 am - 8:30 am

8:30 am - 9:15 am

9:15 am - 9:30 am

9:30 am - 10:15 am

10:20am - 10:55 am

11:00 am - 11:30 am

11:35 am - 12:10 pm

12:15 pm - 1:30 pm

1:30 pm - 2:15 pm

BREAKOUTSESSIONS

RENAISSANCE WESTCHESTER HOTEL • WHITE PLAINS, NEW YORK | MeritDirect.com

BREAKOUTSESSIONS

Thursday, June 22, 2017

Friday, June 23, 2017

John Fernandez, Diligent Corporation

Peg Kuman, V12 Data Group

Terry Flynn, Market Chord & MeritDirect All-Stars

BREAKOUTSESSIONS

2:15 pm - 2:45 pm

2:45 pm - 3:00 pm

3:00 pm - 3:45 pm

3:45 pm - 4:15 pm

4:15 pm - 4:45 pm

4:45 pm - 6:30 pm

6:30 pm - 7:30 pm

7:30 pm - 9:30 pm

9:30 pm - Midnight

8:00 am - 9:00 am

9:00 am - 10:00 am

10:00 am

Alternative Data Facts and Other Lies

Refreshment Break

1. Coffee is for Closers! Engaging with ABM

2. Making Customers the Catalyst for Growth

3. Marketing Automation: 3D Scoring and Analysis to Up Your Game

Taking Control of Your Data and Becoming the Unfair Advantage

1. Cracking the Code on Data Access

2. Visibility Beyond the Conversion: What Adwords isn’t Telling You about Your Paid Search Program

Open Time: Relax, Refresh and Recharge!

Cocktails

"Market to Table" Dinner

Data Oasis: The CO-OP After Party - Sponsored by VALID

Hair of the Dog: Continental Breakfast (and then some)

Bloody, Brilliant Ideas!

The 18th Annual MeritDirect CO-OP•2017 Marketing & Interactive Conference is Adjourned