removing click to add customer your company...
TRANSCRIPT
#ecommercial17 LinkedIn: Elliot Kemp
CLICK TO ADD YOUR COMPANY
LOGO
Product Creation isn’t Where you Should Create Assumptions About Your Customer
Removing Customer
Assumptions with Data
#ecommercial17 LinkedIn: Elliot Kemp
Building Tests to know what works
Introduction
#ecommercial17 LinkedIn: Elliot Kemp
Old School Marketing
John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which Half”
#ecommercial17 LinkedIn: Elliot Kemp
Proctor and Gamble the Masters of Old Style Marketing
#ecommercial17 LinkedIn: Elliot Kemp
The problem with becoming out of touch with the customer
#ecommercial17 LinkedIn: Elliot Kemp
The Client – Agency Handbook
• Understanding
• Limitations
• KPI’s
• Working towards a goal
• Time Line
#ecommercial17 LinkedIn: Elliot Kemp
I want to know everything
The Problem
#ecommercial17 LinkedIn: Elliot Kemp
#ecommercial17 LinkedIn: Elliot Kemp
#ecommercial17 LinkedIn: Elliot Kemp
How to get more customer data
Display Network
#ecommercial17 LinkedIn: Elliot Kemp
#ecommercial17 LinkedIn: Elliot Kemp
#ecommercial17 LinkedIn: Elliot Kemp
#ecommercial17 LinkedIn: Elliot Kemp
• Take limitations
• Build around limitations
• Build tests to cover
• Review
• Then replace
• Adjust
• Repeat
The process
#ecommercial17 LinkedIn: Elliot Kemp
What list works
Remarketing
#ecommercial17 LinkedIn: Elliot Kemp
• Create every list you can think of
• Put it all in no bid adjustment
• Build data
• Then adjust
No More Unknowing Connect RLSA and Display
#ecommercial17 LinkedIn: Elliot Kemp
Show me data in my way
Location Targeting
#ecommercial17 LinkedIn: Elliot Kemp
#ecommercial17 LinkedIn: Elliot Kemp
#ecommercial17 LinkedIn: Elliot Kemp
What we have to be aware of
Problems
#ecommercial17 LinkedIn: Elliot Kemp
Limiting factors
• Understanding
• Limitations
• KPI’s
• Working towards a goal
• Time Line
#ecommercial17 LinkedIn: Elliot Kemp
How Does This Pan Out?
Results
#ecommercial17 LinkedIn: Elliot Kemp
THANK YOU