remote testing rocks! ignite at uxpa 2013
DESCRIPTION
Jon Strohl organized an Ignite session in which many of us "pitted" different UX methods against each other. In mine, I argue for why remote UX testing is the best UX method. (Of course, I like many methods, and each is "the best" in different situations, but for the sake of this presentation, I hd some fun...) See my blog post about this: http://www.forsmarshgroup.com/index.php/blog/post/uxpa-recap-part-ii-why-remote-testing-is-the-most-preferred-ux-method.TRANSCRIPT
2013
This Is WhyRemote Testing Rocks!Jennifer Romano BergstromUser Experience Research LeaderFors Marsh Group
@romanocog
2013
Remote Testing = Running sessions
from afar
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2013
Moderated Remote Testing
Un-moderated Remote Testing
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2013
Working from home
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2013Observe
r, unseen
Participant at home
Moderator at the
office
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2013
Participants in natural environment
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2013
Busy participant in natural
environment
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2013
Hard to reach populations
Hard to reach participants
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Hard to reach participants in natural environment
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2013
Un-moderated Sessions = Reach lots of people fast
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2013
Interview a lot of people quickly
Un-moderated Sessions = Lots of data fast
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2013
Sample from the country…or the
world
Collect data from participants in your hometown
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Collect data from participants all over the country
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2013
Collect data from participants all over the world
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2013
No travel costs
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No traffic
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No annoying fellow travelers
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No getting sick
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2013
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No jet lag
2013
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More time for family, friends, and fun
2013
And THAT is why Remote Testing rocks!Jennifer Romano Bergstromwww.forsmarshgroup.com@forsmarshgroup
@romanocog