remix: the future of the box office

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The Future of the Box Office

Katie McPhee | @ktmcphee | December 2013

Wednesday, December 4, 13

Technology is a way of organising the universe so that man doesn't have to experience it.

- Mother Theresa


• Automating the ticketing process• The power of social sharing• Big data - bigger crowds

Agenda


150 million tickets soldEvents in 179 countries

16 million monthly site visitors


Automating the ticketing process


You control the ticketing setup

Edit

Design

Manage


Integrate ticket pages into your website

Website integration

Social integrations

Facebook page integration


Event pages with your branding


Cash free process

Monitor ticket sales

Analyse trends

Online payments enable 24/7 box office


Efficient check-in experience with mobile app

Entry Manager Ticket Scanner

Mobile app for iPhone, iPad or Android

Free to download

Tracks who’s onsite at any time


Extend your visitor database

Integrated email system

Visitor contact details in one place


The Power of Social Sharing


The impact of a single share


£3.22additional revenue

per Twitter share


Social discovery drives social sharing

x 3

Non-social discovery Social discovery


Social discovery leads to more mobile sales

=


25% event page traffic

from mobile devices

60% lift in conversion for

mobile-optimized events

20k tickets in Passbook

in first week

Discovery Mobile Purchasing Mobile Tickets

Mobile optimised ticket pages increase sales


Big data, bigger crowds


Real time data enables better business decisions


See which promotions are working

Create links to track your campaigns and affiliates

Know what’s driving traffic and sales

Track promotional activity to maximise marketing spend


See where your audience are coming from


Gain audience insights and stay in touch

API


Thank YouKatie McPhee | @ktmcphee
