relocation to downtown okcsnpa.static2.adqic.com/static/oklahoman.pdf · 2016-02-24 · building...
TRANSCRIPT
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Highlights of Innovation
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RELOCATION TO DOWNTOWN OKC
DOWNTOWN DIGITAL VIDEO SCREEN
VIDEO STUDIO
HDMI STREAMING MEDIA PLAYERS
BIG WING INTERACTIVE
BRANDINSIGHT NATIVE ADVERTISING
DUAL-SITE STRATEGY
BEACON TECHNOLOGY
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RELOCATION TO DOWNTOWN OKC
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Relocated headquarters to downtown OKC.
60,000 square feet.230 work stations.50 private offices.
Facilitates collaboration and transparency throughout organization.
Street-level video studio visible from the sidewalk.
Large digital video screen spans the corner on one of the busiest intersections downtown.
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DOWNTOWN DIGITAL VIDEO SCREEN
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24 x 42 foot digital video screen.
In the heart of downtown OKC business district, high-end restaurants, hotels and
convention center.
Design and development of a CMS with an 8-minute loop of 50% content and
50% advertising.
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Total Revenue in 2015:
$455,692
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VIDEO STUDIO
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Street-level studio visible from newsroom, the building lobby and downtown street.
1,200 square feet.4 studio sets.
LIVE in-studio and remote broadcasts.Audio podcast studio.
Green screen.
Multi-purpose studio gives clients professional TV and video production with an on-site custom
content experience.
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HDMI STREAMING MEDIA PLAYERS
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Roku: 2,166 app downloads. (launched early December 2015)
Apple TV: 59 app downloads.(launched late December 2015)
Currently developing Amazon Fire TV channel and Google Chromecast compatibility.
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AppleTV Roku Fire TV Chromecast
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AppleTV launch screen
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Roku launch screen
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Leveraging NBA promotions by giving away Oklahoman-branded Apple TV devices to
increase adoption.
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Full-service digital marketing agency
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Launched in 2010 with 2 employees.
Currently employs more than 40.
271 clients in 2015.
BigWing revenue accounts for 42 percent of total digital advertising revenue.
Since 2012, BigWing revenue has grown an average of 30 percent each year.
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Full-service digital marketing agency:
Web design and development.Content marketing.
Organic search engine optimization.Paid search marketing.
Retargeting.Social media management.
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Moz.com named BigWing one of 50 recommended SEO/Web marketing firms.
Google named BigWing one of the top digital firms “doing it right” in paid search
and digital marketing.
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BRANDINSIGHT NATIVE ADVERTISING
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Launched with 4 clients in 2014.
Added an additional 32 clients in 2015.
Create enhanced opportunities and expectation of doubling revenue in 2016.
Total Revenue in 2015:
$245,000
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BrandInsight presentation for web
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BrandInsight
presentation for
web articles
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DUAL-SITE STRATEGY
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NewsOK.com and its suite of apps.
High-volume, ad-supported strategy aims at building a large audience to serve
as the economic engine.
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NewsOK for desktop
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NewsOK for mobile web and iPhone
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Oklahoman.com and its suite of apps.
Offer premium digital experiences and content that encourage print subscribers to engage with one
or more products as a way to increase our value proposition for subscribers.
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The Oklahoman for desktop, iOS and Android tablets, smartphones and print replica
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BEACON TECHNOLOGY
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Design and development of a CMS controlled white-label solution for local events and retail
advertisers in 2016.
Currently exploring opportunities with annual events, the auto show and the state fair.
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Local push notification Video promotion Photo gallery promotion
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Includes the distribution of a single message, a variety of multimedia presentations, audience
re-targeting, call-to-action at a specific point-of-interest and indoor location awareness
with turn-by-turn directions.
The Oklahoman is forward thinking and prepared to take advantage of this new
technology immediately.
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Highlights of Innovation