reload greece
DESCRIPTION
My keynote at the Reload Greece event held on May the 25th 2013 in the Business School of Economics Reloaders are people of all ages and backgrounds that love Greece and that believe in a need for change in the country. They are ready to take action in all fields and sectors of society that can contribute to growth, development and a better tomorrow for Greece.TRANSCRIPT
3
2009
Research and experimenta0on
Talent
Team
Evolu0on
PROBLEM
Mobile Marketing Is Underperforming “Traditional” mobile advertising like banner-ads is failing, real-performance is very poor (eCPM’s < 9$) and needs to be addressed immediately. Brands need to learn how to execute in the sense of new mobile marketing strategies.
Mobile Banner Ads
Simply don’t work
They never did!
2009 2012 2012 2016
The Evolution of Brands Mobile StrategiesCurrent trend globally is that having invested in mobile app development, brands focused on growing their user base. Now it is time monetize on this medium...
WHAT IS WARPLY?
A cloud based marketing toolbox, that enables brands, developers and publishers to directly send interactive mobile marketing campaigns to their customer base via push notifications
User receives WARP
Sail with American
Create, Segment and Send Campaigns
Geodata
Preferences and Behavioral Data
Demographics Usage Data
Social Data
Push Notification wakes up App and Displays
HTML5 Campaign1 2 3 User performs desired action with a “1-Click
functionality”
1 ClickActions(Call, SMS, Mail)
DirectPayments
Voting RichContent
HOW IT WORKS
Segmentation
Facebook Demographics API Calls
Behavioral Targeting Custom Tagging
Geolocation/ Geofencing
Target using full scope of facebook demographics through the embedded facebook connect
Take advantage of existing user data by integrating into your CRM or database or set up automatic campaigns based on preconfigured Business Intelligence rules.
Set up consumers personas derived from user behavior inside the APP and based on interaction with previous campaigns
Send campaigns to specific geographical areas (geolocation) OR create a radius around your point of interest and trigger the campaign as soon as the user walks in (geofencing).
Cloud Control
Access your app dashboard anytime and check your campaigns statusand expiration dates
Create and manage campaigns directly within the interface
CAMPAIGN TYPE
1.SweepstakesRun fun games and give incentives to your customers either to enter a store or engage with the brand. Simple gaming concepts like lottery games and sweepstakes increase loyalty and helps you avoid costly price reductions on every sold item.
CAMPAIGN TYPE
2.CouponMake your app a vehicle for delivering personalized direct response campaigns that meet real life marketing needs for premium brands. Warply’s coupon engine handles delivery, redemptions and fraud prevention.
CAMPAIGN TYPE
3.VideoMobile video ads replicate the compelling, dynamic power of TV ads on a mobile screen,. Deliver rich ad formats, including video, multimedia, ring tones, maps and much more.
CAMPAIGN TYPE
4.FeedbackCollect real time feedback from our users. Communicate with them in their context at the time they are more prominent to respond.
CAMPAIGN TYPE
5.GameDeliver branded micro-games, engaging your audience via popular premium apps.
CAMPAIGN TYPE
6.Social Currency Ask your audience to engage in simple games and reward them for doing so. For instance, use social sharing as currency in order to unlock offers or premium content
CAMPAIGN TYPE
7.Premium Content Share and deliver premium content to your audience. Mobile marketing is about being personal, relevant and adding value to your customer’s everyday life. For instance, give them access to wifi for engaging with the brand on FB.
CAMPAIGN TYPE
8.Second Screen Integrate mobile in your ATL media marketing mix by delivering engaging transmedia experiences. Ask users to take a screenshot of your TVC and give them the chance to buy the product, get extra info or enter a competition.
CAMPAIGN FEATURES
Cross AppsUse Warply just as you would use a typical ad server. Features like, unique customers, impressions over multiple apps, weighted message delivery are some of our out-of-the-box features.
Define Specific Weights on Apps
Maximize Target Audience
Avoid Multiple Message Delivery
Unified Customer Unique ID
CAMPAIGN FEATURES
MarketplaceUse Warply just as you would use a typical ad server. Features like, unique customers, impressions over multiple apps, weighted message delivery are some of our out-of-the-box features.
Choose Between Multiple Apps
Real Time Bidding
Acquire Inventory
Message Delivery Based on Rules
RAISING MONEY
Greece... if you make it there you can make it anywhere
Pick one thing to do and try to be the best at it
Do your research Take the 4me to understand your customer and the problem that you are solving before se<ng out to build anything
Ideas are a dime-‐a-‐dozen. They are worthless. Execu0on is everything
Be lean Validate your idea, product market fit early in the process.. kepp doing it
Smart Money
Learn fast, and iterate fast.
Most importantly keep at it, you’ll have high days and low days, just don’t give up
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CONTEXT BASED MESSAGES
Go AheadCommunicate with your clients in their context!
visit us: http://warp.ly
like us: https://facebook.com/warplymail us: [email protected]