reliable magic: how business can benefit from architects' design thinking + doing
Post on 14-Sep-2014
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DESCRIPTION
Farrow Partnership Architects identifies 10 design thinking + doing practices that can be applied to business.TRANSCRIPT
Howbusinesscanbenefitfromarchitects’designthinking+doing
Forarchitects,designthinkinginvolvescollabora3ngwithclientsandcolleaguestodevelopinspiredvisionsandbe6erplanningsolu3ons.
Wemustdeliverprojectswithinadeadlineandabudget.Thisrequiresarigorousandreliabledesignprocess.
Wecallthisrigorouscrea3veprocess“reliablemagic.”
Ourprocessaimstoworkwithhumannature,ratherthana?empttoovercomeit.
Hereare10reliablemagic
prac3cesthatcanbeappliedto
businessoutside
theworldofarchitecture.
Designwith–notfor–yourcons3tuents.
Engageindialogueaimedatbuildingdeep‐seatedunderstandingsothatpeople“believein”ratherthan“buyin.”
1.
Iden3fysharedinterests.
It’snotnecessaryforpeopletoagreeonallaspectsoftheproject.Instead,jointlydefinepointsofcommoninterestformovingforward.
2.*
Re‐frametheques3on.
MostiniKalprojectdefiniKonsaimtoolowandpresentfalselylimiKngeither/orchoices.
3.
Don’tjumptotheendofthestory.
Jumpingtoconclusionsandshort‐circuiKngasharedlearningcurveleadstoweakanswersandshakysupport.
4.
Invitedivergentthinking.
Avoidself‐limiKngchoicesbetweenexisKngopKonsbyexploringfast,cheapiteraKonsinafluidlearn/adjust/repeatprocess.
5.
Learntoappreciateuncertainty.
Allowideastoemergeinanaturalprocessofdialogueandinquiry,ratherthandefendpre‐conceivedsoluKons.
6.
Ask:whatelsecanweseehere?
Ratherthanre‐arrangeexisKngpiecesofapuzzle,lookbeyondobvious,linearsoluKonstoseepa?erns,variaKons,combinaKonsanddeviaKons.
7.
Don’tgettooa6ached,toosoon.
AvoidemoKonala?achmentstoearlyideas–especiallyonesthataredevelopedwhileworkingalone.Instead,settheseideasfreetoevolvethroughaprocessofdialogueandinquiry.
8.
Expectsomeresistance.
Itisagiventhatnewideaswillbeadoptedadifferentratesbydifferentpeople.Aimtoworkthroughnaturalresistancewithdialogueandinquiryratherthana?empttoovercomeit.
9.
Adop3ngideasisaprocess,notanevent.
ThedigesKonprocessfornewideascanbeseenassimilartodigesKngfood:it’sbe?ertocreateanappeKteforbite‐sizedpiecesthanforce‐feedinquanKty.
10.
FarrowPartnershipArchitectsToronto,Canada
www.farrowpartnership.com
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