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RELAUNCH 2015

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YOSKINE is the most premium and technologically advanced brand in DAX portfolio. The wide range of products meets needs & high requirements of women with various skin types and in different ages. Products have unique formulas, proven quality and effectiveness, original, modern and beautiful design. YOSKINE COSMETICS COMPOSED FOR YOU BRAND PHILOSOPHY 2008-2014

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YOSKINE RE-LAUNCH OBJECTIVES Increasing brand attractiveness and competitiveness by leveraging both: product & conceptual news Improving flexibility of brand structure Strengthening brand USP (unique selling proposition)

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CONSUMERS PERCEPTION OF POLISH PREMIUM BRANDS Consumers in Poland believe that POLISH cosmetic brands are not and can not become SELECTIVE. Some of them are PREMIUM and can only aspire to the great world of selective brands. They offer complex skin treatment and enhance perception of their expertise by presence in the professional cosmetic segment. They also try to help their image through presence in selective distribution channels such as: perfumeries, beauty salons, hotels and SPA, where they can be seen next to global premium brands.

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BEAUTY AND CHARM ARE SHINE OF INTERNAL HARMONY Marie von Ebner-Eschenbach

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CONSUMER CONSUMER 35-60 year old women Mid and high social status and education Living in big cities Self-aware woman, emotionally mature Taking care of herself physically and mentally Trend-follower but without skipping own preferences and life comfort Overall satisfied with her life Overall satisfied with her life, proud of herself Focused on self-development With appetite for life Wants to be fulfilled as a: woman, friend, mother, lover, daughter etc. Appreciating and therefore looking for harmony and balance in her life

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ACCEPTED CONSUMER BELIEF I use premium cosmetics because I think they are better than mass-market ones. I hope that my skin will make it up to me one day. They declare effectiveness, skin rejuvenation and great look. But in fact Im not sure if they use the best possible active ingredients and if these ingredients work properly on my skin. And most importantly if what I am doing is enough to stay young and beautiful?

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NEW YOSKINE CONCEPT YOU CANNOT PUT ANYTHING INTO A FULL SUITCASE. SAME WITH YOUR SKIN CELLS.

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INSIGHT Contemporary lifestyle has a negative impact on our health, mood and total body condition. SKIN. Its also visibile on our largest organ the SKIN.

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INSIGHT TOXINS IN SKIN CELL CAUSES: cells poison and its invalid functioning bad absorption of nourishing active ingredients, DNA damages energy production disorders energy required for detoxication proces disturbances of numerous regulating and regenerating mechanisms in skin cells IT LEADS TO CELL DEVOLUTION FOLLOWED BY CELL DEATH AND PREMATURE AGEING OF THE SKIN.

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NEW YOSKINE CONCEPT REVOLUTIONARY COMPILATION OF CELLS DETOXICATION & ADVANCED REJUVENATION TREATMENT In-Yo (JAPANESE Yin i Yang) ELABORATED IN COLLABORATION WITH ROHTO PHARMACEUTICALS LABORATORIES IN JAPAN IN-YO TECHNOLOGY INDETOX & YOACTIVE INNOVATION!!!

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USP & BENEFITS Yoskine is the first cosmetic brand with a unique philospophy of highly effective skin treatment: Each Yoskine preparation first removes toxins from your skin and and then delivers techologically advanced nourishing/anti-ageing ingredients. As a result, they can be properly absorbed and work faster and more effectively. UNIQUE FACE CARE PHILOSOPHY SPECTACULAR SKIN REJUVENATION BEAUTY AND HARMONY

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IN-YO TECHNOLOGY INDETOX REVITALISING DETOXICATION Intelligent technology supporting cell detoxication processes and protective systems for youthful looking skin; stimulating autofagy process toxinsrecycling for energy production. YOACTIVE REJUVENATING STIMULATION Intensive skin rejuvenation thanks to advanced and innovating active ingredients, selected and matched for different skin and age needs. INTROMOLECULAR EXTRAMOLECULAR

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BRAND VALUES BRAND VALUES HONESTY EXPERTISE BALANCE & HARMONY YOSKINE PERFECTION YOUTH & BEAUTY INNOVATION SELF-ESTEEM & PRIDE CREATIVITY

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BRAND CHARACTER MOOD BOARD BRAND CHARACTER MOOD BOARD

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YOSKINE ARCHETYPE VISIONARY Represents imagination and fantasy, being creative, innovative, ability to create ones own world. Its courage to have dreams and make them real. Visionary symbols are Little Prince, Alice in Wonderland, Leonardo da Vinci, Steve Jobs, clouds, sky, first astronauts Interesting brand image considering compilation of rationalism and creativity. Archetypical needs of improvement, facilitation and fitting while preserving exclusivity and enjoyment.

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YOSKINE ASORTMENT JANUARY JUNE - 23 SKU LAUNCHES 3 SKU EXCLUSIVE SALE IN ROSSMANN JULY DECEMBER - 22 SKU TO BE LAUNCHED 17 SKU EXCLUSIVE SALE IN DOUGLAS AND HEBE PRODUCTS PROFILE CLEANSING FACE CARE AREAS FOR DEVELOPMENT FACE MASKS BODY CARE MAN CARE DISTRIBUTION PREMIUM TRADITIONAL DROGERRIES 600-900 DROGERIES NETWORK ROSSMANN (UP TO 1000); HEBE 95; SUPERPHARM - 65 PERFUMERIES DOUGLAS - 113

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IN-YO ASAYAKE PURE ASAYAKE MORNING GLOW EFFECTIVE CLEANSING, SMOOTHING, SOOTHING FOR EACH TYPE OF SKININDETOXYOACTIVE: SMOOTH YOHYALURON MOISTURE YOLIPIDS YOHYALURON ANTI-AGE YOSAPPHIRE SKIN-TONE RR-C

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IN-YO ASAYAKE PURE DUO-HYALURON MICELLAR WATER BIO-ENZYMATIC EXFOLIATION Enzymatic cream peeling REJUVENATING ION-DERMABRASION Sapphire micro-peeling NEO-LIPID HYDRATING MILK BIO-OXYGENATING SOOTHING TONER RECCOMENDED PRICE: 7-8 USD

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IN-YO KIREI LIFTING KIREI - BEAUTIFUL WRINKLE REDUCTION, LIFTING, REJUNEVATION, CELL REGENERATIONINDETOXYOACTIVE RETI-VIT RETINOID MICRONS 10X100 sph RETI-COLLAGEN FILLER SNOW CROCUS EXTRACT

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IN-YO KIREI LIFTING 40+ ANTI-WRINKLE DAY CREAM 40+ ANTI-WRINKLE NIGHT CREAM ANTI-WRINKLE YOUTH ELIXIR -SERUM UNDER EYE AND EYELID CREAM 60+ ANTI-WRINKLE DAY CREAM 60+ ANTI-WRINKLE NIGHT CREAM 50+ ANTI-WRINKLE DAY CREAM 50+ ANTI-WRINKLE NIGHT CREAM RECOMMENDED PRICE: 17-18 USD

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IN-YO MARYOKU EXCELLENCE MARYOKU CHARM LUXURIOUS REJUVENATING CARE- INTENSIVE SMOOTHING, WRINKLE REDUCTION INDETOX INDETOX SILK PROTEINS SILK PROTEINS YOSILK NANO FILM YOSILK NANO FILM FERULIC SILK FERULIC SILK OVAL RE-SHAPER OVAL RE-SHAPER SILK CERAMIDE SILK CERAMIDE SKINTONE C+ SKINTONE C+

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IN-YO MARYOKU EXCELLENCE 45+ DAY CREAM UNDER EYE AND LIP CONTOUR CREAM HYDRATING NIGHT CREAM 55+ DAY CREAM SERUM 65+ DAY CREAM NOURISHING NIGHT CREAM RECCOMENDED PRICE: 17-18 USD

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IN-YO JUNSEI ANTI-AGE JUNSEI PERFECTION SMOOTHING, SKINTONE UNIFICATION, SKIN PERFECTION INDETOX ALGAE PRO-BALANCE PERFECTOR 8 IN 1 ANTI-FATIGUE+ SLEEP RENEW SKINTONE CORRECTOR

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IN-YO JUNSEI ANTI-AGE UNDER EYE CREAM DAY CREAM NIGHT CREAM DAY AND NIGHT CREAM SERUM RECCOMENDED PRICE: 15,5 USD

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IN-YO SHISO REVITAL SHISO JAPANESE MINT SMOOTHNESS, SKIN TONE BALANCE, SKIN PERFECTION INDETOX SHISO PERFECTION HYDRO-MATT CERAMID REGENERATOR PROTEIN BEAUTY SHISO ENERGY

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IN-YO SHISO REVITAL 30+ REVITALIZING DAY CREAM SMOOTHING SERUM-CORRECTOR UNDER EYE CREAM SKIN-PERFECTING NIGHT CREAM 40+ SMOOTHING DAY CREAM REVITALIZING WASHING GEL RECCOMENDED PRICE: 15,5 USD

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SPECTACULAR EFFECTS OF IN-YO TECHNOLOGY WRINKLE REDUCTION after 4 weeks of treatment: Thanks to INDETOX TECHNOLOGY we observed IMPROVEMENT of all SKIN BIOMETRIC PARAMETERS: FIRMNESS+29%FIRMNESS +29% BOUNCE+40%BOUNCE +40% ELASTICITY+15%ELASTICITY +15% * Results of treatment compared to analogic creams without IN-YO TECHNOLOGY before after

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YOSKINE CLASSIC 60+ PRO-COLLAGEN DAY CREAM SPF 10DAY CREAM SPF 10 NIGHT CREAMNIGHT CREAM 50+ ACTI-PEPTIDE DAY CREAM SPF 10DAY CREAM SPF 10 NIGHT CREAMNIGHT CREAM 40+ PRO ELASTIN DAY CREAM SPF 10DAY CREAM SPF 10 NIGHT CREAMNIGHT CREAM THE BEST SELLERS OF COMPOSED FOR YOU LINE WITH A NEW ARTWORK AND ATTRACTIVE PRICE! NORMAL & COMBINATION SKIN DRY SKIN RECCOMENDED PRICE: 13 USD

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YOSKINE STRENGTHS 2015 UNIQUE BRAND CONCEPT REVOLUTIONARY IN-YO TECHNOLOGY INNOVATIVE, TECHNOLOGICALLY- ADVANCED ACTIVES WITH HARMONY OF NATURE POWER NEW IDEOLOGY OF SKIN TREATMENT ELABORATION WITH JAPANESE LABORATORIES SPECTACULAR EFFECTIVENESS NEW, EYE-CATCHING BUT STILL ELEGANT BRAND LOOK

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PRESS SUPPORT

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THANK YOU