Relating Through Informative Speeches and Persuasive Speeches

Relating Through Informative Speeches and Persuasive Speeches

CHAPTER 13

Purpose of Speeches

• Speeches differ in term of purpose – the primary impact you wish to have on the audience

• Informative – influence audience knowledge and understanding

• Persuasive – impact audience thinking and behavior

The Basics of Communication, Second Edition © 2011 SAGE Publications

Informative Speeches

• Speeches of Definition and Description• Expository Speeches• Process Speeches• How-to Speeches

The Basics of Communication, Second Edition © 2011 SAGE Publications

Strategies for Successful Informative Presentations

• Develop a Relational Connection• Maintain a Narrow Focus• Adapt the Complexity• Be Clear and Simple• Use Clear Organization and Guide the Audience• Develop Relationships through Language• Relate Unknown Material to Known material• Motivate Your Audience

The Basics of Communication, Second Edition © 2011 SAGE Publications

Persuasive Speeches

• Speeches to Convince– Claim of Policy– Claim of Value– Claim of Fact– Claim of Conjecture

The Basics of Communication, Second Edition © 2011 SAGE Publications

Audience Responses to Speeches to Convince

• Reinforce the audience’s existing way of thinking

• Change the audience’s existing way of thinking• Create a new way of thinking

The Basics of Communication, Second Edition © 2011 SAGE Publications

Persuasive Speeches to Actuate

• Reinforce an existing behavior• Alter an existing behavior• Cease an existing behavior• Enact a new behavior• Avoid a future behavior

The Basics of Communication, Second Edition © 2011 SAGE Publications

Persuasive Speaking and Proofs

• Ethos• Pathos• Logos– Inductive Reasoning– Deductive Reasoning• Syllogism• Enthymeme

The Basics of Communication, Second Edition © 2011 SAGE Publications

Social Judgment Theory

Latitude of Acceptance LatitudeofNoncom-mitment

Latitude of Rejection

LatitudeofRejection

Anchor Position

The Basics of Communication, Second Edition © 2011 SAGE Publications

Social Judgment Theory

• Audience Involvement– Assimilation Effect– Contrast Effect

The Basics of Communication, Second Edition © 2011 SAGE Publications